According to the China Cuisine Association, the China General Chamber of Commerce and the China Business Information Center *** with the host of the 2001 China Catering Top 100 enterprises information release shows that 79 of the top 100 enterprises have adopted the chain mode of operation, the turnover accounted for the turnover of the top 100 enterprises of 85.6%, an increase of 26.8 This is an increase of 26.8 percentage points over the previous year. Through the actual development in these two years, the trend of chain is more and more obvious, and has become the main way of extraordinary development of China's catering industry. But behind the infinite scenery, we also found some hidden dangers, which may affect the fate of chain enterprises and thus make them short-lived. How to avoid these risks? Preparation of a clear rights and responsibilities, the main points of the "franchise manual" will be one of the more ideal and practical way.

First of all, our principle is to join the brand expansion, brand expansion is the most important consistency, so the franchise is the most important supply chain issues. If the supply chain is the trunk, then the branch is the leaves, must let the leaves attached to the trunk, and not let them become a sapling, or let them fall to the ground and take root. The former can not stand the test of the market storm, the latter for brand expansion has no positive significance.

Based on the above principles, the franchise manual should include the following parts:

1, the feasibility of the object market analysis. Including the target area of the business district analysis, consumer

layer analysis, analysis of consumer trends, analysis of suitable per capita consumption, analysis of the structure of the food sold, sales forecast analysis, store location selection and so on;

2, store design and construction points. A uniform store design is the first impression of a brand that customers recognize,

so this point is also important in the Franchise Manual. This includes the applicable store format (e.g., differentiated according to the size of the market area), the basic design of the store format, the detailed design plan, the selected contractor, and the construction management, etc.;

3. Product planning specifications. Including advertising planning study,

Menu composition planning and design,

Selection of supplier procedures, set up franchise management tools, etc.

4, logistics and distribution center operations. Including a list of items that can be distributed, must be unified

Incoming list of items, distribution of goods unit price, information transfer business, new food purchases corresponding to the business and so on;

5, the opening of a new store corresponding to the business manual. Including the selection of new store management personnel, plus

allied store opening preparation process, the implementation of standard operating procedures, opening preparations, etc.

Corresponding business manuals.

Corresponding to the above aspects, we find that the vast majority of chain companies currently "franchise manual"

is very superficial, unable to complete the standardization and unification of work.

According to these items, we can build a more formal "Franchise Manual" management platform (see the following figure):

Specifically, each sub-manual should include the following:

Financial operation manual should include: 1, the daily financial process, that is, the daily management of the receipt and payment system; 2, the filling and uploading of the financial statements; 3, goods inventory system; 4, management of operation data analysis.

The training manual should include: 1, the importance of training; 2, the specific items and content of training; 3, staff assessment standards.

Employee contract rules should include: 1, employee work contract; 2, employee job duties; 3, rewards and punishments regulations; 4, work performance evaluation and career development program.

Distribution management manual should include: 1, distribution of goods list; 2, the list of designated delivery items; 3, return and exchange terms and so on.

Business operation manual should include: 1, managerial duties; 2, ordering methods and operations; 3, work plan organization; 4, scheduling management; 5, management work meetings, etc..

Operation supervision manual should include: 1, daily inspection system; 2, the operation of the quality assurance system; 3, problem solving procedures; 4, customer satisfaction survey operations.

Opening instruction manual should include: how to rent, rental contract and notes and opening brief. The opening brief covers two major parts: one is to establish the store's working environment, mainly refers to 1, personnel: personnel preparation, recruitment of the right managers and employees; 2, training: how to arrange pre-opening training; 3, ordering: estimated turnover and determine the amount of orders, the establishment of the inventory area, and the establishment of the primary accounts; 4, market development: drawing community maps, outreach programs and visit potential customers, production of publicity banners, invite opening guests, etc.; 5, equipment management: machine and equipment calibration and disinfection, debugging, full workload 24 hours without obstacles to observe, purchase common maintenance tools, etc.; 6, administrative work: purchase administrative stationery, get the official seal and license, to determine the account opening bank, the development of the patrol safety routes, etc.. Second, the day before the opening of the preparatory work: 1, the opening day staff and management personnel to determine; 2, the opening day of the raw materials prepared in advance; 3, promotional souvenirs to prepare; 4, the preparation of petty cash and cash; 5, machines and equipment to debugging; 6, clean the work of the re-inspection.

Store decoration manual should include: 1, decoration style; 2, restaurant theme selection; 3, redecoration cycle arrangement.

Franchise matters manual should include: 1, the management of the franchise and headquarters; 2, franchise fee payment; 3, franchise conditions, such as qualifications of the franchisee, financial credibility, business premises requirements.

In short, a good "franchise manual" is not only to attract the franchisee to cooperate with the means, but also should be guided by the franchisee to ensure that the preparation of the franchise smooth, smooth operation of the effective tools.