Is it an infringement to post posters of Korean dramas in a barbecue shop?
Hello, it doesn't belong to it.
If it is a public pictorial or poster of endorsement products obtained through legal channels and posted in a barbecue shop, it is not an infringement.
if it's a second creation, it will, and as long as there is copyright, it will be infringing. How to make an illustration poster
In theory, graphics tablet doesn't need a certain artistic background. People always use vector tools to pull their personal preferences, and then they can ps or ai, and then they can fill in the color and finally superimpose the creative advertising words of barbecue with texture.
Advertising words about barbecue can be seen everywhere in summer and winter. This article is the advertising words of barbecue creativity that I compiled for you, for reference only.
BBQ creative advertising words
A selection of BBQ creative advertising words
1. Delicious food can't be "burned" and delicious food can't be "roasted"-××× BBQ butcher shop
2. Unburnable delicious food can't be enjoyed
3. Niu B's barbecue is also delicious. 4. Good heart, good mood, good mood.
6. where can I taste the barbecue in autumn and winter? Come to the land of the north! Professional Japanese charcoal barbecue, complete healthy and fresh dishes! Endless delicious food, endless enjoyment of baking!
address: XXXXXXXXXXX.
the barbecue in the hometown of the north is really delicious!
7. What touches my body? What touches my heartstrings? Do you want to experience the feeling of lingering fragrance? Ding Ji barbecue is your first choice
8. smell the incense, get off the horse and know the taste, stop
barbecue creative advertising words
1. Eat all over the street, and you will never forget it in XX-smoke charcoal grill
2. Don't eat human fireworks, just cook immortal barbecue-smoke charcoal grill
3. Have no smell, eat with peace of mind-smoke charcoal grill.
5. Don't be infatuated with me, I'm just a piece of barbecue
6. Listen to the spring view here, Beijing Barbecue Hall 1
7. Roast good meat for you, so that you can eat healthy
8. I have a special barbecue, so you can take your health away
9. Special barbecue makes you particularly healthy
11. There is health here
13. Come to the Village, have a barbecue and go, and listen to the business planning plan of Quanguanlan Barbecue Workshop
Lezhi Barbecue Project
1. Analyze the environment
1. Market conditions
Catering is a sunshine industry, which lasts for a long time. In the catering industry, the most popular business is barbecue, which spreads all over the streets and alleys of the north and south of the river, and the annual sales of the leisure snack industry with 1.3 billion people exceeds 111 billion.
2. Market Background
Lezhi BBQ originated in Lezhi County, ziyang, Sichuan Province, which is characterized by roasting rather than smoking. The roasted meat is gorgeous but not greasy, and the vegetables are fresh and delicious, which is deeply loved by consumers. This positioning is from Sichuan to Tongren, Guizhou, hoping to get a favor. Tongren city is located at the junction of Xiushan in Chongqing and Huaihua in Hunan. It is a small town with a typical mountainous area and obvious Castel landform. The theme of spicy food culture in this area is distinct. Tongren city has a population of more than 211,111, especially in the entertainment and catering industries. The theme of supper is barbecue. The local barbecue in Tongren is mainly smoked barbecue, and the color, smell and taste of the east and west are between this and Lezhi barbecue is the first choice.
3. Consumer analysis
At present, most people who consume barbecue in the market are young people, supplemented by children and middle-aged people, and the elderly basically do not consume it. Moreover, barbecues among young people are especially popular among students and adults. This kind of consumers mainly like to try new things, experience life and enjoy life.
Second, target positioning
1. Select the target market and position
Because young people account for the vast majority of barbecue consumers, they are selected as target customers. Nowadays, most barbecues on the market are roadside stalls, which are not only unsanitary but also look very low-grade. Even if there are barbecues indoors, they look dirty and there is no environment for people to enjoy. Therefore, the barbecue in our store should be tasteful, clean and tasteful for young people, and it is a kind of enjoyment for young people to come to the store.
2. Shop selection
Pre-opening According to the comprehensive selection of the price and location of the store, Tongren citizens will go away when they have delicious food.
second, marketing strategy
the marketing strategy chooses the differentiation strategy under the focus, which specializes in young people and has more advantages than other barbecues.
3. Marketing strategy combination
1 Product strategy
① The in-store decoration must be different. Choose two or three facade houses, and the color in the store should be coordinated with the barbecue to make a unified and coordinated color effect. When choosing the in-store decoration material, we should consider the combination of practicality and aesthetics, because the barbecue has a lot of fumes, and too expensive materials will excessively increase the consumer price of customers. (according to the location and age of the store)
② The clothes of the people in the store should be uniform, and their service attitude must be trained, and they must treat customers with enthusiasm and smile.
③ BBQ should have a wide variety, and try to choose the tastes that young people like.
2. Price strategy
Compared with roadside stalls, the price is definitely high, but we let customers consume not only barbecue, but also enjoyment. However, the price should not be too high, which will make customers stop. Just learn the appropriate prices of KFC and McDonald's in the fast food industry. 3. Sales strategy
① Inform people nearby in the form of leaflets when the store has just opened. The special price in the barbecue shop can be discounted within one week before opening. Discount mode: according to the consumption situation, vegetables and alcohol are discounted (51 yuan for the dishes and 2 bottles for the 12 bottles of alcohol). A small discount will make customers feel the warmth and thoughtfulness of the owner.
② VIP system can be established in the early stage of opening or in any mature period, and VIP guests can get discounts.
③ when a special barbecue is launched in a barbecue shop, customers should be informed in the form of leaflets in time, and even let them know about different special barbecues.
(4) The promotion activities of barbecue shops should be launched at my opportunity and frequently, like KFC, with different advertisements every moment of the year. According to the needs of consumers, different free products will be introduced in different months and seasons; For example, small gifts or roses can be given on Valentine's Day, and cool drinks can be introduced in summer.
⑤ Establish a database at one point and pay regular visits. If a VIP leaves a birthday, order a birthday cake and invite it to our store for consumption.
Fourth, brand promotion
1. The lowest way to generate brand waves is word of mouth, so we should grasp existing customers and sincerely serve them as a means to make them forget to return and spread it.
2. When a store operates well, it can open a chain store. When several stores appear in a city, the brand naturally forms.
3. When there is only one store, it is definitely not possible to advertise in large scale, and there is no strength. However, a strong brand must be shaped by vigorous advertising. Therefore, when there are many stores, or even chain stores in many cities, you can spend a lot of money on TV advertisements or other advertisements, so that the marginal cost is reduced and the efficiency is improved.
V. Construction of human resources
1. Store manager: 1, responsible for staff management, customer relationship maintenance and marketing of barbecue shops.
2. Financial personnel: 1, responsible for bookkeeping, analysis, forecasting and control.
3. BBQ chefs: 2, who are only responsible for baking delicious food and regularly introducing new delicious food.
4. Waiters: 2-3, who are responsible for welcoming guests, providing barbecues and services, cleaning, and other chores.
5. Promoters (part-time): 2-3, who are responsible for distributing leaflets near the barbecue shop, observing the market at all times, and then giving feedback.
VI. Financial budget
1. Rent: 31/ square * month ×51 square meters × February =1.8 million/year
2. Decoration: including ceramic tiles, painted wallpaper and decorations, about 1.5 million
3. Barbecue facilities: oven, dining table, shabu shabu shabu shabu shabu shabu shabu shabu shabu shabu shabu shabu shabu shabu shabu shabu shabu shabu shabu shabu. ×2+ Barbecue Chef (1811)
×2+ Accountant (2111)=/ month 9111/ month× 12 = 118,111/year
5. Promotion expenses: promoters, leaflets, posters, etc. about 11,111/year
Total: fixed cost: 1.8+. When (15111÷365)*t+211111, it will be profitable on the day of t ② when P * t <; When (15111÷365)*t+211111, there will be a loss at T. ③ When p*t=(15111÷365)*t+211111, the capital will be broken at T. 2. Assuming that the capital will be broken, then
p = 15111 \. 1)
∴p> 415
Therefore, in order not to lose money until T days, the average daily sales must be above 415 (if the accountant and the store manager are all borne by themselves, the daily net income will not be lost at 165). )
VIII. Employees' commuting time and benefits
1. Each employee has three days off a month (no consecutive holidays), and the working hours are: 12:11 to 23:11 in the morning shift and 15:11 to 2:11 in the evening shift.
remarks: the morning shift is to prepare dishes at night, and the evening shift is to clean up. If the business is good, make flexible adjustments, and overtime is overtime.
2. Welfare: Set up a monthly attendance award of RMB 111 and a warm service award of RMB 111.
IX. Risk prevention
1. In terms of food hygiene, we must ensure that consumers can look at it comfortably (they can see it with open baking) and eat it with confidence.
2. We should do a good job in financing preparation, and we must not stop the promotion. The initial investment may be large, but it will be profitable later.
3. The ordering quantity of food raw materials should be accurate, which requires the usual analysis and forecast.
4. Pay attention to keeping good contact with the government and community organizations.