The latest introduction of up to 25 international high-tech beauty equipment;
Provide customers with lake view hotel apartments and accommodation services; Catering facilities and services;
It has the world's top health testing equipment such as quantum meter, sphygmomanometer and all-round body composition analyzer;
Traditional Thai physiotherapists from Thailand who have worked in the world's top Mandala Spa for more than 15 years are at your service;
Set up the private world of double SPA and couple SPA;
Shuttle, attendant parking service;
One-day, three-day and five-day anti-aging courses;
Huang Xiaohui: a beautiful boss with a "printing machine"
Shenzhen Business Daily, July 23, 2008
Her experience in creating wealth is to conquer business partners with wisdom and integrity, and to have a calm and confident attitude.
300 yuan entered Shenzhen and sincerely retained repeat customers.
In the late 1980s, Huang Xiaohui realized the development potential of the beauty industry when he was in his hometown in Zhejiang, and learned beauty skills from famous teachers in his hometown. Huang Xiaohui, who is less than 20 years old, came to Shenzhen with the vision and dream of becoming a first-class beautician and 300 yuan money. Unexpectedly, she had an accident at Guangzhou Railway Station. The villagers took her to a car, and the driver accidentally hit a car in front of her. Huang Xiaohui lost consciousness on the spot and was rushed to the hospital. However, she was not intimidated by this sudden disaster. On the contrary, she was a little glad of the accident, because the driver compensated 500 yuan and gave her enough capital to venture into Shenzhen. She was discharged from hospital before she recovered.
Although it hurts to raise her hand and her back is hard, she still endures physical pain and works in a beauty salon. I went to the hospital for intravenous drip after work every day for three months. During the period, she looked forward to the future with full energy and confidence, devoted herself to every guest and won the trust and appreciation of many guests. Patience, carefulness and exquisite craftsmanship make Huang Xiaohui gradually become the youngest hair stylist with the most repeat customers in the store.
This serious attitude also helped her seize the opportunity of life. At that time, there was a small beauty salon in the sports center. Due to poor management, it had to be transferred. Huang Xiaohui wants to open a shop and be his own boss. But how to get there when you are new here, and where to raise the transfer fee of 7000 yuan? Just when she was at her wit's end, a middle-aged female regular customer who especially liked her asked her to be her goddaughter and gave her a hand. The old customer told Huang Xiaohui that it is easy to find someone as good as her, but it is really rare for a young girl to work so hard at the same time.
After leaving the store, many former customers followed her to the new store. Soon, business was surprisingly good. Speaking of regular customers, Huang Xiaohui said that her wealth is those who have been doing business with her for more than ten years.
Won the crown in the makeup contest with hard drilling skills.
During the period of 1993, several years of operating experience in small beauty salons made Huang Xiaohui keenly realize that it was impossible to develop by tinkering around the edges. She took out her savings in recent years and opened a beauty salon with an area of nearly 200 square meters in Cafe de coral Fitness Center, and her career began to take off at a new starting point.
1996, Huang Xiaohui returned to China after attending the first Guangdong-Hong Kong-Taiwan Dream Makeup Competition. This was a sensation at that time, and her distinctive "mushroom head" hairstyle is still talked about by people in the industry. When I mentioned this, Huang Xiaohui said that she has always been a very persistent person. Since she decided to take part in the contest, she practiced makeup day and night, because this dream makeup contest was not to dress up a certain part of her body, but to "paint" her feet from head to toe. Huang Xiaohui's model stayed with her at home for a month. This award established Huang Xiaohui's position as a technical school in the beauty industry, and also provided an opportunity for its success in the beauty industry.
Seize the business opportunity, skillfully market the eyebrow washing machine and turn it into a "printing machine"
1998- 1999, Huang Xiaohui, who has always been sensitive to fashion, saw all the girls with blue eyebrows embroidered on the street and felt an excellent business opportunity.
At that time, the popular eyebrow washing technology was very backward, relying entirely on potion and manual operation. Liquid medicine is corrosive, and manual operation may also cause damage to local skin. As a relatively advanced instrument, eyebrow washing machine was rarely used in beauty salons at that time. Huang Xiaohui has been paying attention to the new scientific and technological achievements in the beauty industry, a set of eyebrow washing instrument. At that time, the price was 280,000, which was almost an astronomical figure for her, because her attitude towards money was that she always only thought about how to make money, how to spend money and not save money. She thinks that only in this way can she stimulate her fighting spirit to the maximum extent and avoid being lazy. After running a beauty salon for several years, my friends made a lot of money, but I didn't save it.
After determining the specific time when the instrument arrived in Shenzhen, Huang Xiaohui began to advertise with the only funds at hand. She designed the advertisement according to the feeling of her test instrument: "Sweep lightly and the blue eyebrows will disappear!" " . When the equipment arrived in Shenzhen, there was a long queue of guests at the door of her beauty shop.
This successful marketing has not only attracted many customers who need eyebrow washing, but also promoted their own brands. According to insiders, Huang Xiaohui was one of the few businesses in the beauty industry who knew how to attract customers through various marketing methods.
A month later, Huang Xiao Tao Hui found a big bucket of gold in Shenzhen, which not only settled all the money he bought and borrowed from his friends, but also made a lot of money. Referring to this, Ms. Huang Xiaohui said with a smile: "Since then, this technology and high-quality eyebrow washing machine have simply become a' printing machine'."
If the supplier is dishonest, the first transaction will be lost.
It should be said that the success of eyebrow washing machine made Huang Xiaohui taste the sweetness of * * times of "hype". "Speculation" also made Huang Xiaohui famous again in the promotion of new products.
At that time, domestic and foreign trade was very popular, and trading companies in Shenzhen mushroomed. Huang Xiaohui also opened a trading company and took a fancy to a product. Huang Xiaohui has never been exposed to trade before, but she is sure that she can do it well. Although the company had a difficult start, everything started from scratch, but with persistence and hard work, Huang Xiaohui soon got on the right track. She put all the money earned by the eyebrow washing machine into the promotion advertisement of new products, and took out a large number of samples and distributed them to the public for free. Some people say that Shenzhen people didn't know what the new product was at first, but it was "fried" by Huang Xiaohui. Later, if you ask a woman casually in the street, she may know about the new product and Huang Xiao Hui.
Invest 450,000 yuan in advertising and send samples for free. Just as the new product was deeply rooted in people's hearts and Huang Xiaohui was about to reap the fruits, she suffered a setback since her debut: the supplier had broken faith and stopped providing products to Huang Xiaohui.
After losing all his money, Huang Xiaohui bid farewell to the product trade and returned to the beauty salon industry. Since then, due to her inexperience and ignorance in making health products, she has experienced many failures. However, the more frustrated she became, the more brave Huang Xiaohui gradually established a solid foundation in her familiar beauty industry.
High-tech, high-input beauty target lock high-end
Huang Xiaohui said that the failure of the product business made her everything go to zero, but she was calm, because "life is like a book to me, just a page turned over. Now that I've turned it over, I'll keep it down forever. I will never bring my bad mood to this day. I will only keep looking forward and have a good mood every day. "
In 200 1 year, Huang Xiaohui's friends and family gave her great support, and the "Dream Palace Beauty and Bodybuilding Center" was officially opened to the public. As early as the beginning of his career, Huang Xiaohui has deeply felt that his future beauty career should be oriented to high-tech products and high-end customers, because the effect of high-tech beauty instruments is beyond the reach of traditional beauty methods, and high-tech beauty will be one of the inevitable trends of the future development of the beauty industry. Looking around the beauty industry in Shenzhen, the number of high-end beauty institutions is very small. Everyone is grabbing the low-end customer market. Looking at many office buildings and beautiful garden club, expensive cars and fashionable men and women, Huang Xiaohui felt that the time was ripe. The positioning of "Dream Palace Beauty Fitness Center" embodies two words: high-end.
Only 200 1 year, the instrument investment of beauty center reached 2 million yuan, which was rare in the same industry at that time. 200 1 By 2003, the beauty center created profits rapidly with its good service and high-end technology. "I have always regarded running a beauty business as a career. To truly gain the trust of members, you must know what they want. This is why I have to buy the best and most effective musical instruments for my members to use. " Huang Xiaohui said. In April, 2002, the beauty and fitness center expanded its investment and became the "Dream Palace SPA Beauty and Fitness Club" with a business area of more than 2,000 square meters, with a total investment of 4 million yuan, which gathered the most advanced beauty and fitness spa equipment in the world. In July 2002, Huang Xiaohui founded "Dream Palace SPA Beauty and Fitness Club", which was the first member of the international ISPA (Beauty, SPA, Bodybuilding) Association in China. It meets the international DAYSPA standard and has obtained the qualification certificate. On June 5438+1 October1day, 2003, the 3000-square-meter flagship store of "Dream Palace SPA Beauty and Fitness Club" officially opened, becoming an international-class SPA beauty and fitness club integrating the SPA customs of all countries in the world, and was rated as the first five-star beauty club by Shenzhen Beauty Chamber of Commerce.
Huang Xiaohui's speech
I'm not afraid of difficulties. The more difficult I am, the faster my inspiration will come.
Life is like a book, yesterday was a page turned. Now that we have turned over, we should suppress it forever and not think about it. I won't let yesterday's bad mood affect today, I will just keep looking forward.
The most important resources of an enterprise are customers and your employees, so you should always consider their needs.
It is most important to see business opportunities in business, and conquer business partners with wisdom and integrity.
When children (out-of-school children sponsored by Huang Xiaohui) eat chicken legs and read books happily and contentedly, that kind of comfort is beyond the reach of buying a Mercedes-Benz.
When doing business, you can't walk on one leg.
The staff of Mengyuan Palace said that Huang Xiaohui always works hard, arriving at the office at 9 am and getting off work at 7 pm every day. I can see her at the headquarters of Mengyuan Palace every day. She and the whole team are achieving one goal after another every day. If you have been to the Dream Palace and see a delicate and beautiful detail, the staff will tell you that these are all Huang Xiaohui's ideas. It is precisely because Huang Xiaohui has been walking with employees that the employees in Dream Palace are very stable, and some employees have been following Xiaohui 10 for years.
Huang Xiao said with a smile that he started thinking at 6 o'clock every day. She has always been a clear-headed and step-by-step person. She said that if her entrepreneurial story can inspire others, it is that she is good at thinking. She doesn't like doing business by walking on one leg. When she was planning to introduce the project, she began to think about how to open a store and how to do marketing. Mengyuan Palace has formed an all-round, industrial chain group business model integrating beauty clubs, consulting management companies, equipment factories and equipment sales companies.
The second business lesson will be easy, even if it starts from scratch.
In the industry, Huang Xiaohui is famous for his boldness. After chatting with Huang Xiaohui for several hours, the reporter found that Huang Xiaohui's most rare business quality is her mentality-self-confidence.
During the interview, Huang Xiaohui's eyes were wet twice, one was about the understanding and support of employees, and the other was about the out-of-school children she sponsored. She said that the most important thing for a company is its customers and its own employees. As the boss of a company, it is as important to understand the needs of employees as it is to understand the needs of customers.