The employment direction of hotel management and digital operation specialty is as follows:

1. Hotel manager: responsible for the overall operation of the hotel, managing the daily operation of the hotel, attracting tourists, maintaining customer relations and ensuring the quality and service level of the hotel.

2. Marketing Manager: responsible for creating and implementing the hotel's marketing strategy, promoting the exposure of hotel brands and improving the hotel's marketing performance.

3. Housekeeping Manager: responsible for managing hotel rooms, maintaining their hygiene and comfort, and improving the quality of room service.

4. Restaurant manager: responsible for the daily operation of the hotel restaurant, maintaining the order of the restaurant and improving the service quality of the restaurant.

5. technical administrator: responsible for the operation of the hotel computer system and using technology to support the operation and service of the hotel.

6. digital marketing manager: responsible for formulating and implementing the digital marketing strategy of the hotel, improving customer stickiness and improving hotel sales performance.

7. E-commerce manager: responsible for hotel e-commerce management, promoting the hotel and expanding its influence.

Training objectives

This major trains students who can practice socialist core values, develop morally, intellectually, physically and artistically in an all-round way, have a certain scientific and cultural level, good humanistic literacy, scientific literacy, professional ethics and innovative consciousness, strive for perfection as a craftsman, have a strong ability of employment, entrepreneurship and sustainable development, master professional knowledge and technical skills, and have the ability of digital thinking and technical application.

High-quality technical and skilled personnel who are oriented to the service, marketing, operation and management positions of the accommodation industry and catering industry, and can engage in the service, digital marketing, operation and management of hotels, restaurants, homestays, cruise ships and other new accommodation formats and high-end reception industries.