1. Luxury hotels are also divided into 369 classes, and the best one of Accor is called Legend. 2. Interpretation and positioning of Accor Hotels Group's brands. 3. Five-star hotels in Xi 'an. 4. What good hotels are there in Xi 'an? Luxury hotels are also divided into 369 classes, and the best one in Accor is called Legend

Do you still use 3-star, 4-star and 5-star to distinguish hotels?

It's early, especially in luxury hotels. Hanging stars is no longer popular. For example, the one in Sanya, if you give it five stars, people don't hang up, because everyone naturally understands.

In fact, even five-star hotels and luxury hotels will be classified into three categories. The luxury hotel brands that we are familiar with are actually different in level, positioning and culture.

Take Accor as an example. Sofitel, Meijing Pavilion, SO, Legend, Fermon, Swiss, Raffles ... are all luxury brands.

but the best one is only legend.

Sofitel Legend Series has only five semicolons in the world (Xi 'an, Hanoi, Amsterdam, Aswan and Cartagena Santa Clara).

It's not easy to become a legend. The threshold that the main building must be more than 51 years old and have a certain historical story restricts a lot of hotels.

Sofitel legend in Xi 'an, China is the only legend in China.

A few days ago, I went to live in Sofitel Legend in Xi 'an.

The reason was to participate in the live broadcast activities of People's Daily Online and Xi 'an Municipal Government. The hotel was arranged in Datang West City Hotel. I wanted to stay more distinctive, so I moved to Sofitel Legend.

I've been to Xi 'an many times before, but I haven't had a chance to live in this legend. It's a dream come true this time.

As soon as the results are compared, there is no harm if there is no comparison. Sofitel legend and Datang West Market are not a little better.

I have said more than once that the best hotel in Xi 'an is Sofitel Legend. I have also said more than once that Accor's four most worthwhile hotels in China definitely have Sofitel legend in Xi 'an.

The other three are Raffles in Shenzhen, Peace Hotel in Shanghai, and Meijing Pavilion in Songzanlinka, Shangri-La, which have been revoked.

Therefore, it is a ritual thing to live in Sofitel Legend in Xi 'an.

this Sofitel legend is in a good location.

within the city wall of Xi' an, near the provincial government, it is a very old city center. Walk to the city wall for 8 minutes, walk to Huimin Street for 11 minutes, and walk to the bell tower.

it is very suitable for travelers who arrive in Xi' an for the first time or come to Xi' an specially.

Actually, Accor's hotels in Xi 'an have a good layout. There are hotels in several important tourist attractions in Xi 'an (Huimin Street, Bell Tower, Big Wild Goose Pagoda, Qujiang ...), as well as Gaoxing District and Accor.

I am used to calling the People's Mansion, where Sofitel legend is located, Accor Courtyard.

Who let all the hotels in this courtyard be Accor departments?

building 1 is called legend, building 2 is luxury mercure (grand mercure, building 3 is mercure, building 5 is Sofitel, building n is Chinese restaurant and conference hall, and building m is People's Grand Theatre.

The whole courtyard is owned by the owner's father, and the cooperation with Accor is not bad, so we just gave the whole courtyard to Accor.

The No.1 building where Sofitel Legend is located was built in 1953.

At the beginning of the founding of the People's Republic of China, Xi 'an was the center of building the northwest, so we built such a building next to the provincial government to house the experts who helped us from the Soviet Union.

It was originally called "Shaanxi Provincial Party Committee Guest House", which is the original Xi 'an State Guesthouse.

At first, there was only Building No.1, but later I couldn't live in it, so I slowly built the whole Accor compound.

Accor took over Building 1 of People's Mansion in 2114, and then changed it to Sofitel Legend.

The architectural style of this building is very special, combining Chinese, French and Russian styles.

The exterior of the main building is permeated with the grandeur of Russian architecture.

A large number of French national flowers, Vetiveria zizanioides, are used as elements in the building, which highlights the strong French style.

Chinese style is reflected in the whole compound. The octagonal pavilion with glazed tiles, the street lamps of magnolia, and a large area of ginkgo in the yard ...

If you come to live in the autumn when ginkgo is yellow, it should be very beautiful.

Because it was Accor's gold card, the room was upgraded to the deluxe prime minister's room (61. Room 61 can be good in this historic building.

The top member of Accor Department has too little platinum, so the platinum treatment is quite guaranteed. There are few gold cards at the next level, and they are generally upgraded to the next level according to regulations.

This upgrade doesn't show much value in ordinary hotels, but in hotels like Sofitel Legend, the upgrade is at least 511+.

Here's a little spoiler. Accor Double 11 will be added to the gameplay, which will be a good opportunity for everyone to quickly challenge Accor's top members.

So, please upgrade to the F3 of Flying Pig as soon as possible.

after all, it's a legend, and it's kind and cost-free.

toiletries Hermes, pure water is Evian, bathrobe embroidered with Logo, fruit is delivered every day, and newspapers are replenished every day; Snacks in the mini-bar, drinks in the refrigerator are all free, and there is afternoon tea and HappyHour every evening, which is free for all hotel guests.

Legend has 71 rooms, and it's okay to give them all administrative treatment.

There will be a butler in every room, and there is a button on the landline that goes directly to the butler. You can go directly to your butler instead of the front desk for all your needs.

It is said that the housekeeper can help you make tea, shine shoes and pack your luggage. I was not shy, so I asked the housekeeper to show me around the hotel.

A hotel with a story like Sofitel Legend really needs someone to show it around.

The bar on the top floor of the hotel is called Louis XIII, which is full of incredibly expensive Remy Martin.

The treasure of the town store is LouisXIII Black Precious Crystal, which is locked up. How much is a bottle? I can't afford it even if I ask.

The Xi 'an People's Grand Theatre in the hotel is a provincial-level cultural relic protection unit in Xi 'an. Master Mei Lanfang has performed here, and Premier Zhou has also seen a play here.

It's still in use at present. If you are lucky on the day you go to live, you may meet the performance.

The only restaurant in the legend is called Roman Holiday. It is said that the People's Building where the hotel is located was built in 1953, and the film Roman Holiday was also released in 1953.

On the one hand, there is only one restaurant, because there is not enough space in the old historical building, and too many catering facilities will affect the structure of the building. On the other hand, there is no shortage of restaurants in the elegant courtyard. Sofitel has a full-time restaurant and a Japanese restaurant. There is also a Chinese restaurant in the yard; These are all public.

I had breakfast on a Roman holiday. The legendary breakfast is mainly a la carte. You can eat any famous snacks in Xi 'an in the breakfast room.

There is also a small mini museum on the 1th floor, which mainly introduces past lives of the People's Building.

The rooftop on the top floor is also good, which is a good angle to see the compound, the provincial government and the octagonal building.

This should be regarded as a hidden point of a hotel. Most people will not climb the stairs when staying in a hotel. The elevator only goes to the seventh floor, and then you can go up one floor through the stairs.

Xi 'an city wall is limited in height, and there are no tall buildings, so you can still see a lot of things on the top floor of Sofitel Legend.

then there is the gym and swimming pool on the first floor. Not big, but exquisite and photogenic.

If you live in Sofitel Legend in Xi 'an, you must stay for a few more days.

This hotel is full of stories, and all the photos you take at random are good. You should leave more time for it, and don't rush by.

This legend should have offered good prices several times this year, and so have I.

if you go to Xi' an, the legend of Sofitel is worth a try, and let yourself live in the legend.

brand interpretation and positioning of Accor Hotels Group

Accor Hotels Group (Accor is a large French multinational enterprise, founded in 1967, headquartered in Paris, France, and operated in nearly 111 countries. Accor Hotels is the overlord of the European hotel industry. As the largest hotel group in Europe, Accor Hotels Group likes to buy from buy buy very much, and has acquired many brands, and its brand positioning is numerous and chaotic, even in official website.

Raffles

Accor acquired FRHI Hotel Group in 2115 and took Raffles Raffles into its pocket. The glorious history of Raffles Hotel can be traced back to 1887. The first Raffles Hotel in Singapore opened its doors to welcome guests. Raffles Singapore is the benchmark of luxury hotels. However, after Raffles entered China, the first Raffles Hotel in China has not really set off the brand of Raffles, Shenzhen Bay No.1.

domestic representative hotel: Raffles Pengrui Hotel Shenzhen

OrientExpress

The Orient Express has a history of more than 1.35 years, and is a symbol of luxury travel and eternal exquisiteness. The various cultural heritages carried by this legendary train have now been transferred to the OrientExpress hotel series. The world's first Orient Express brand hotel plans to open in ——Mahanakhon, the tallest building in Thailand (meaning "Metropolis" in Thai).

BanyanTree

BanyanTree Banyantree Banyantree was acquired by Accor Group in 2116 with a 5% stake in Banyantree Group (however, it is meaningless to hang it on the wall of its own brand, which is committed to providing guests with romantic and luxurious intimate experience. The brand feature is to integrate environmental awareness into romantic travel, and the customer group is positioned as a user who values intimacy and privacy.

Delano

Delano is a brand that Accor acquired 51% of SBE in 2118. Delano is a member of SBE's global lifestyle hotel brand series, which is defined as a luxury resort hotel, featuring numerous hotels, apartments, spas, restaurants, leisure areas, day clubs and night clubs. Stay in any SBE hotel and experience the rich world. At present, there is only one opened hotel in the world, the Delano South Beach Hotel in Miami Beach, USA.

SofitelLegend

As a legendary luxury hotel brand built by Accor, its site selection requirements are quite exquisite and strict. The main building must be more than 51 years old and must have a certain historical story. At present, there are only five hotels in the world, and Xi 'an, China is the only Sofitel Legend Hotel. The remaining four legendary hotels are located in the historical city with a history of more than 111 years and experienced various ups and downs.

representative hotels in China: Sofitel Legend Hotel Xi 'an

Fairmont

Fermon is a luxury brand acquired by Accor when it acquired FRHI Hotel Group in 2115. There are only six hotel brands with a history of more than 111 years in the world, and Fermon is one of them. Fermon has more than 71 hotels around the world, including some of the most iconic and extraordinary hotels in the world. At present, there are six Fermon in China, including Shanghai Peace Hotel, Beijing Huabin Fermon, Kunshan Yangcheng Lake Fermon, Nanjing Golden Hofert Meng, Chengdu Palm Springs Fermon and Wuhan Oceanwide Fermon Hotel.

domestic representative hotel: Shanghai Peace Hotel

SLS

SLS Hotel is a member of SBE's global lifestyle hotel brand series, and it is also the only hotel in the world. SLS Hotel in South Beach, Miami, has incredible food art, theater-like luxury interior, subversive design innovation and surprising luxury enjoyment. Excellent in diversity, richness and interest.

SO/

So/ hotel is an avant-garde luxury hotel brand under Accor Group, which is full of energy and unlimited tension, and likes to sign money with designers. So/has been recognized by the industry since its early development, carefully designed by well-known designers, and has a super five-star experience. The unique local logo of each So/ Sofitel is its signboard. At present, there is no So/ hotel in China, and I haven't heard of any plans to enter. I look forward to the presence of this hotel brand in the future.

Sofitel

The first Sofitel Hotel was established in Strasbourg, France in 1964 and joined Accor Group in 1997. Sofitel focuses on French style and is Accor's main brand. Sofitel is listed in Luxury on Accor's brand wall, but personally, it was before Accor bought other luxury brands. At present, Sofitel's position in Accor Group cannot be ranked in the first echelon, but only in the second echelon.

representative hotels in China: Sofitel Hangzhou West Lake Hotel

TheHouseofOriginals

The Houseoforiginals is a luxury lifestyle brand launched by Accor, formerly known as TheOriginals, which is a hotel brand owned by SBE Hotel & Catering Group acquired by Accor in 2118. The Houseoforiginals is a luxury hotel series owned by SBE, which challenges tradition and inspires with a bold and avant-garde spirit. At present, the brand has not yet opened hotels, and plans to start with four stores, located in Sanderson and St. Martin Lane in London, Istanbul and Miami, and another five stores are in preparation.

rixos

established in 2111, rixos hotel is a luxury hotel chain, providing excellent traditional Turkish hospitality. Most of the hotels of this brand are located in Turkey, and there are no hotels in China yet.

Mantis

Mantis is a family-run award-winning privately owned five-star hotel located all over the world. Divided into five different groups, its professional fields include boutique hotels, game reserves, eco-hotels, ski huts, cabins and yachts. The brand comes from Africa, and Accor acquired 51% of its shares in 2118, with the aim of strengthening Accor's leading position in Africa.

MGallery

MGallery Meijingge brand features boutique hotels, each of which is small in size and has its own unique design style and unique story full of charm. Every hotel under the brand can make visitors appreciate the unique personality and history displayed in a clever way through architecture, decoration and service. Personally, I think the quality of hotels owned by Meijingge is mixed.

ArtSeries

ArtSeries is a brand acquired by Accor in 2118. Art series boutique hotels are inspired by contemporary Australian artists and located in the hottest art and cultural center. The design of each hotel is inspired by artists with the same name. At present, the brand hotels are mainly concentrated in Australia.

Mondrian

Mondrian mondriaan Hotel is a member of the global lifestyle hotel brand series acquired by Accor when it acquired SBE in 2118. The brand combines local characteristics and aims at