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Pop-up shop Poster-How do the cultural and creative products of the Forbidden City pop-up shop attract young people?

how to do flash

teach you how to do flash PPT

dive material

2118-18-21

Many friends have seen flash, which is very interesting and has a strong sense of rhythm. So how is this thing made? Xiaobian shares his experience and hopes to help you.

Step 1: Set the background

We found the background solid color fill in the "Design" option tower, filled it with black, and applied it to all slides

Step 2: Insert text and copy slides

Insert the text box, enter the text you want, and copy the slides on this page and paste them at the back of this page (depending on how many slides you need to paste). And modify the contents of the pasted slides

Step 3: Insert background music and set animation

After completing the above steps, we insert a piece of local music as background music in the first slide, set it to be hidden during playback and played across slides, and then set animation according to the beat of the music (this step will take a lot of time)

Step 4: Set slide switching

It is already the final stage here. We set the switching mode to automatic switching in the slide switching, and set the automatic switching time to complete our flash PPT.

All the above are personal experiences of Xiaobian, please forgive me if there are any mistakes. Let's see the final effect below!

xiaobian has also compiled a set of templates for everyone. You need to chat privately about xiaobian.

If you like it, just click on it and show you more exciting!

11:13

Reporting/Feedback

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what does it mean to go to Baidu App to listen to the pop-upstore? Is it a sales model?

Pop-upStore refers to a fashionable store that operates for a short time, and it is defined as a new format that combines creative marketing mode with retail stores.

Pop-upStore, commonly known as "pop-up shop" and "brand guerrilla store", refers to a storefront with theme, concept, season, popularity and commemoration temporarily designed by a brand company in a commercially developed area, for retailers to promote their brands in a relatively short period of time (several weeks) and finally catch some seasonal consumers.

the main purpose of the p>Pop-upStore business model is to create a "not to be missed" attitude during the flash period through careful marketing planning and high-level artistic design in the early stage, so that consumers can have a connection with the brand, and receive the mixed experience generated by the extension of brand connotation through artistic expression and media communication.

Extended information

:

1. Background of the Pop-upStore

1. The location of the store is far from the mature business district;

2. Close the doors one year after opening in each selected location, and resolutely follow this principle even when making big money in the peak season;

3. Refuse to decorate wantonly and keep the original space features;

4. Mixed sales of goods, including products in season and out of season;

5. Relying on Club, website and word of mouth, supplemented by a small number of posters;

6. The expenses are supported by the sales of products without additional investment.

second, the marketing strategy of the Pop-upStore:

1. Test new markets

Many big brands use guerrilla stores as another form of brand promotion to test new markets and test the market reaction of brand new products and new ideas. Brands can test whether there are consumers belonging to their own brands in this area through such short-term business shops.

LouisVuitton opened a guerrilla store in Tokyo in the winter of p>2118 to showcase their cross-border cooperation products with the brand CommedesGarcons and the "anti-fashion" fashion designer Rei Kawakubo. In 2119, this French luxury brand once again opened a second short-term retail store in Tokyo, while looking forward to their permanent opening in 2111.

2. Attract new customers

Guerrilla stores generally only sign ultra-short-term leases, adopt temporary sales strategies, and create demand momentum through limited-time sales, effectively stimulate consumption, attract customers' interest and attention, and acquire new customers.

at the beginning of p>2119, YvesSaintLaurent traveled to six cities around the world, and exhibited its EditionUnisexcapsule series in the form of guerrilla stores. ValerieHermann, president of YSL, believes that these short-term stores can create important sales, and they are described as "a great success at the level of serial information exchange".

3. Stimulate new imagination

Some well-known luxury old brands usually form an inherent impression in people's minds, while guerrilla stores mix the nobility of brands with local characteristics, creating a strong visual contrast, bringing customers a sense of excitement to subvert the impression, and also stimulating people's new imagination space for brands.

4. Create a people-friendly atmosphere

Facing the embarrassing reality of the economic crisis, big brands also need to put down their noble airs and step down from the high steps to enjoy the people. The guerrilla shop is undoubtedly an excellent foothold. While maintaining the aristocratic status of the big names, it also creates an approachable and people-friendly style.

Nike, an American brand, opened a guerrilla store "1948" in Shoreditch Street in the east of London, England. It was named after the year when the last Olympic Games was held in London, and its decoration was different from ordinary stores, mainly selling high-end and special edition goods of the brand. The store also provided running and dancing training courses to the community, playing the pro-people card and attracting the support of a large number of Nike fans.

Reference source

:

- Guerrilla shop

- How do the cultural and creative products of pop-up shop in the Forbidden City in pop-up shop attract young people?

As soon as pop-up shop opened its doors to welcome guests, it attracted many customers, most of whom were young people. Only two days last weekend, the products sold in the Forbidden City were basically snapped up and urgently replenished. "Every day, the store opens early in the morning and closes at night, and customers come and go in an endless stream."

pop-up shop saw that in addition to the cultural and creative products such as the Forbidden City calendar and the Forbidden City adhesive tape, which have become "online celebrity" models before, there are also Haicuo puzzles, Forbidden City element water cups, Forbidden City element jewelry and various Forbidden City foods.

many of these products will make people shine. Take Haicuo Puzzle as an example. This product is based on the book Haicuo Map collected in the Forbidden City. The propaganda and education department of the Palace Museum made the fish pictures into a spelling book for children to play with, so that children can also get in touch with this precious cultural relic.

The decorative patterns of the cultural relics in the Palace Museum are used on scarves or bags, and even printed on thermos cups. Last year's "A Thousand Miles of Rivers and Mountains" was used in the design of a pen container. The cat in the Forbidden City became a small ornament, and yongzheng emperor's famous phrase "I really don't know how to love you" was also printed on a water cup.

The Forbidden City, a serious and quaint landmark, came to Sanlitun, a place full of fashion, and this collision between tradition and fashion caused another wave.

In this regard, some critics believe that the form of pop-up shop is a useful attempt to "leave the palace" for the culture of the Forbidden City. The appearance of pop-up shop, on the one hand, can make the Forbidden City culture close to more people's lives, so that people can easily feel the charm of the Forbidden City culture when shopping and entertaining; On the other hand, through interactive activities in pop-up shop, visitors can have interesting cultural experiences, which will play a positive role in the spread of traditional culture.