It is indispensable for the food field to ensure these points of traffic playback
1: Title. It shows that it is simple, inexpensive and delicious.
2: cover. Good-looking, clear, appetite and text guidance
These two points are very important to ensure that others click on your video.
3 Secondly, your video equipment must be high-definition or 4k. It is best to shoot with a camera and polish it to reflect the freshness and deliciousness of food and ingredients. Make your food more lustrous and more appetizing
4. In the final video clip production, you must adjust the color, which can be described as the finishing touch. Food videos need to be toned to look good and delicious.
I just started shooting some cooking videos recently, and I'm not a very good cook. Usually work is also very busy, and cooking is just to pass the time, relieve stress and satisfy hunger.
the experience of cooking vlog is not a professional, and I can't afford to buy more equipment. Let's keep everything simple. I hope it will attract more attention.
the only equipment I used was an iPhone8 phone and an octopus, yes, the whole mobile phone shooting!
Octopus was bought on a treasure, with dozens of pieces. I bought the cheapest one, so I just need what I want.
The picture comes from a treasure.
Here, I praise the pixels of iphone. I haven't specially studied editing, but I can get started quickly. I can make a food video of my own by continuously selecting the video paragraphs I want, setting beautiful filters, adding favorite background sounds and subtitles. Moreover, every operation is designed to be humanized, which is very suitable for an unprofessional white girl like me. I heard that the function of adjusting the saturation and exposure contrast of the video has been recently introduced.
I was lazy when shooting, purely for my own happiness, so I came here simply.
First, choose a suitable seat to fix the mobile phone on the octopus. I think the first thing to do is to ensure that the background is clean and refreshing, find a tablecloth and throw away the rags, paper balls and so on. Composition is also very important. If Xiaobai is not very confident about his own aesthetics, there is also a very opportunistic approach, that is, fix the mobile phone directly above the subject, and be sure to be vertically centered and aligned! ! ! Leave the last dignity for obsessive-compulsive disorder.
how to fix the phone directly above it? Amway gives you an artifact:
The picture still comes from a treasure
After making sure that the camera function of the mobile phone has been turned on, you can do your own thing, but don't just cover your head and do it. You still need to check the pictures being taken in the mobile phone from time to time, for example, there is no electricity and memory. Your big head covers the whole lens, and so on ... (Don't ask me how I know)
Don't forget to give more beautiful photos to the finished product after you finish. Let's have one shot from all angles ~
After that, post-editing. As I mentioned before, importing video material into the mobile phone can cut out multiple video materials you want in a row.
When cooking, there are many actions that are repeated, such as cutting vegetables, cutting vegetables and cutting vegetables. In the case of simple repetition, just keep this action once or twice, and readers will certainly understand what I am doing in this step. There is really no need to waste too much time, so jumping and cutting is to my liking. I usually set the video interval to 1 seconds, because the early stage is a fixed shot, and the key actions of each step are intercepted, and finally.
There is also a filter. If the light is good enough and the food is attractive enough, this step can be skipped. I shot at home, and the conditions were really simple, so the overall exposure and saturation were improved, and a warm filter was chosen. As for food, I always felt that warm colors were enough for happiness.
Subtitles can be added according to personal preference. I chose a retro font, so it is very casual.
It's music that sublimates the video, because it's pork chop rice from the Japanese drama Midnight Food Store (I was watching this drama at that time and I was hungry), so I chose the music from the drama.
that's about it! Finally, choose your favorite frame as the video cover (of course, choose the best-looking finished product) and you can release it.
Hello, I'm Luo Xiaoya. I'm glad to answer your question.
after seeing your video, I would like to give the following three suggestions.
first, make more attractive covers and headlines.
second, increase the interaction with the audience.
Third, you can invite your family to taste it and film the experience.
actually, your cooking is very good. The problem now is that the video is not beautiful enough, so we should learn to package it.
The detailed explanation is in my video, I hope it can help you. Thanks for watching.
No matter what video you make, it's the same. It's best to appear in the camera, or at least have a narrator if you don't appear in the camera. Are you handsome or have a long sense of game? At least you can speak well and understand.
like you, shooting a video with music and adding a few words is basically the level of primary school students, which is totally unattractive.
If you don't want to go abroad or have narration, then your video production level must be very high, including editing, special effects, dubbing and filters.
To put it bluntly, your video is nothing to watch. The competition in the food field is too fierce, and you can't succeed without strong personal characteristics.
Of the ten food bloggers who can be popular, nine are funny, and the other one is plum.
I'm interested in this question, so I want to answer it. My opinions are for reference only. Please forgive me if there is anything wrong! I am also learning skills at present. I hope to grow up with you.
Let's talk about Li Ziqi. She should be the best in the field of food. At the beginning, she filmed alone and the equipment was simple. But now she must be a team operation, and the equipment has become taller. From her video, you can not only feel the use of some shooting angles, although it is mainly based on fixed shooting, including the use of distant view, panoramic view, middle view, close view and close-up, which seems to be just right.
In fact, this is not the most important thing. The most important thing is that she conveys and shows people a quiet and beautiful rural life through the lens! A Tao Yuanming-style Xanadu life that some people in big cities yearn for very much! In addition, she also showed some traditional Chinese culture in the video, such as her Hanfu and horseback riding. Of course, it is impossible for everyone to become Li Ziqi in the end. We should learn from those who are successful. Or although I can't be a head writer, I won't do badly and waste my efforts in vain!
So good video content should deliver value! Either meaningful or practical!
To put it bluntly, it is to make the filming process of food become a visual enjoyment as much as possible: to arouse the interest and appetite of viewers!
1. Pay attention to shooting some details, such as washing vegetables and pouring oil. Close-up, mainly refers to a perfect effect after the dish is cooked; Then carefully consider the transitions of each shot and consider the logical order; The text narration should be as real as possible, and then subtitled, with music or sound effects carefully selected, which must suit you. Finally, through the process of making a delicious food, you can show your attitude towards life: positive sunshine and optimism. (Shooting can also refer to China on the tip of the tongue. It is said that Li Ziqi has also studied it. )
2. When shooting, we should grasp the light with more natural light, and don't turn on and off for a while, otherwise it will give viewers a bad experience
!
1. practicality. You have cooked a delicious dish today, so you can add the food effect of this dish to the title, such as nourishing the stomach (I haven't thought of other effects for the time being), so as to attract the positive attention of people interested in this aspect.
2. Stories are meaningful. For example, tell an interesting story, why do you want to cook this dish today? Give it to the husband and give it to the son. . .
One scheme: mobile phone, tripod
Two schemes: micro-single, tripod, fill light, stabilizer
Unique
When shooting ingredients, the light has magical expressive force, and vivid and natural light can make the whole video icing on the cake. Generally speaking, when we show the shape and outline of solid food in the picture, we mainly use backlight and side backlight lighting, because this can make the food look more stereoscopic and form an easy-to-distinguish light-dark dividing line between the food and the environment.
However, lighting is not necessary for every shooting. When shooting, the most natural and comfortable light for the naked eye is sunlight, which is easily overlooked by us. So if conditions permit, use natural light.
First of all, it is the title and cover. The title makes it difficult for the system to grasp the keywords, and it is difficult to have high recommendations. Suggest a cover that is concise and can echo the title, and don't use too much text on the cover picture. You can refer to the cover design and title of the same type of up owner. Even if there are more dry goods, a work will be shot well. If the cover is not attractive and the title has no keywords, it will not bring traffic.