I believe that many restaurant owners are worried about one thing now, and that is why there is no business in their own stores. Some bosses have opened stores for decades, and the taste of their products is very good, but the annual profit is poor. In fact, with the change of the times, there are more and more restaurants for customers to choose from. If a restaurant only has a good taste, it is difficult to attract customers. If you want to run a restaurant well, you should pay attention to the marketing plan besides the taste of the products. Mr. Chen of Chongqing will make his noodle restaurant earn millions of yuan a year just by using an fried egg, so he is.
Mr. Chen had done a lot of business, but all failed because of poor management. Later, Mr. Chen decided to open a noodle restaurant, because the investment in the noodle restaurant was small and the results were quick. After the noodle restaurant opened, Mr. Chen began to think of some ways to attract customers. Finally, Mr. Chen decided to send fried eggs to attract customers.
The specific operation method is that customers who come into the store for consumption for the first time will give one fried egg for free. In fact, most customers like to take advantage of small things. After the news spread, Mr. Chen's noodle restaurant also attracted a large number of customers to spend. Sending fried eggs to customers is only the first step of Mr. Chen's marketing strategy. What really makes Mr. Chen successful is the second step. When customers check out, Mr. Chen will be promoted by customers to participate in the store's membership activities. As long as you recharge 211 yuan, you can become a member of their noodle restaurant. Members can enjoy the activity of delivering fried eggs for free within one year. Many customers have recharged this activity and become members.
Mr. Chen's noodle restaurant sells dozens of noodles, and most customers will order some meat dishes and drinks to match when they enter the noodle restaurant for consumption. However, the cost of an fried egg by Mr. Chen is only a few cents. Through this activity, Mr. Chen gave up the profits of a few cents but caught a large number of customers. Mr. Chen's noodle restaurant is full of business every day. Through this marketing activity, Mr. Chen's noodle restaurant earned one million yuan in just one year.
Mr. Chen has made his noodle restaurant a success through the correct marketing methods. Friends who are interested in this marketing method can copy Mr. Chen's method, and it is not certain that they will get unexpected gains.