1, hot pot comes with addictive properties

Because the Sichuan hot pot heavy oil, heavy numbness, heavy spicy, and spicy is a naturally addictive taste experience, compared to the sweet addiction, hot pot addiction is stronger, which will make the user consumption frequency becomes higher.

2, with social attributes

The social attributes of hot pot is unrivaled, and tea products and crayfish products, hot pot is also naturally strong social attributes, social attributes is the first attribute of all product elements.

3, highly standardized

In the midst of all food and beverage products, hot pot is a completely only need base + new ingredients products, the middle can be completely free of chefs, can do the whole self-service, is not dependent on the chef's ability to cook a food and beverage industry.

4, nationwide broad spectrum

Hotpot with the migration of the entire Chinese labor force population, has completely realized the nationwide broad spectrum, for the consumption of hotpot this matter almost no longer need to carry out user education, almost can be done for everyone to have a clear perception.