Lao Rongzhi went astray in his life: at the age of 22, he lost seven lives by seeking money through sex. Why was he called a "goddess" when he wandered around a lot?

because this person is really good-looking. That's why many people do this. I saw the real feelings about the door and the scene when I visited the walnut at night. _

I sent luminous characters to my customers at night, and invited my girlfriends to get together in the walnut. Why is it in the walnut? Because the horizontal alliances project that I accidentally brushed in the circle of friends is affordable, the key point is that this store is quite famous, and it is a national chain.

Walnut Lane is a rich nightlife form that combines music, food, wine and performance, and has a more cultural atmosphere than bars and provides high-cost drinks and food.

During the visit to Wanda, I saw many marketing applications, such as super symbols, scene building and super doorways, and sorted out one or two, hoping to give some inspiration to catering friends in decorating and making doorways and posters.

First, super music notation, long-distance identification

From the Wanda parking lot to Jinjie, all kinds of shots were taken all the way. My best friend hated iron and couldn't produce steel, so she had to find out where the walnut was. I am still lamenting that the door of Xianhezhuang is super big and super bright. My best friend pointed to music notation in front, and said categorically, Tell me, it's not far ahead.

sure enough, when you look closer, it is the music bar in Walnut. Music notation, made of several big strips of light, stands out at the door.

Although my best friend doesn't know what the super symbol is, she can tell at a glance that this is the Walnut Music Bar we are looking for through the symbol of music.

what is a super symbol? Teacher Hua Shan mentioned in the book "Super Symbol is Super Creativity" that symbols are recognized, familiar and loved by everyone when they are seen, and the audience is guided by symbols to act. For example, when crossing the road, we listen to the instructions of traffic lights. Even if the landline disappears and the green telephone symbol appears on our mobile phone, we know that it means answering the phone.

then what is a super symbol? Mr. Hua Shan said that super symbols have the clearest reference, the most concentrated information and the strongest influence on people's behavior.

Then, in a dimly lit neighborhood, the store that can't show its profile, music notation, is the best super symbol. Can let customers identify and spread at a glance.

Second, the scene is set up, so that customers can punch in.

There is a projection lamp at the door, as well as a wasted photo wall punch and glass room. Every scene is unbeatable to take photos. Unfortunately, my best friend and I belong to an old aunt in our thirties, and we have no feeling about taking photos. Only I, a catering advertiser, pat these various photos.

My best friend is worried about whether the staff in Walnut will be thrown out when they see me shooting so crazily. Of course not. They want us to spread it. Every time you send a circle of friends, it is a spread of the brand in Walnut.

The construction of all scenes is not only to create an atmosphere, so that customers can consume more drinks, but also to provide customers with a lot of beautiful scenery to shoot. Taking photos and making hair bands is the smart way of catering management, so customers can spread it on their own initiative without advertising.

Third, guide marketing activities and seize the visual contact

From the projection at the entrance, to the keys when going up the stairs+those beautiful love sentences, every design is breathtaking. I have to say, I really understand young people.

The design of member's stored-value activities is also just right, and there will be corresponding stored-value reminders on the table paper on the dining table and the poster posted at the bar.

The smart marketing department of Walnut Music Bar is not about storing value, but accurately captures the hearts of boys and girls. Beautiful scenes, emotional songs and cool lights reveal youthful hormones, and you can't help but consume more drinks under the lights and songs.

Our evening meal coupons were bought unintentionally from the circle of friends sent by Zhou Bianyou customer service. 98 yuan is very affordable, and the key is that the atmosphere is particularly good this time. We don't have stored value, and we may not come often in the future, not because the scene doesn't like it, but because of different age groups. As young people in their twenties who love to play, this place can definitely become a must-punch place.

did you lose money on the joint activity with Zhou Bianyou? Really not. The brand management, popularity and beautiful construction of the scene in Walnut can make people who come in for consumption willing to spread it on their own initiative. For example, I wrote an article specially. I talked a lot about my experience and feelings tonight with the teacher who cooks food and beverage. These are all invisible spread to walnuts. Maybe my readers and friends will read this article and punch in the local walnuts the next night.

I forgot to mention that their family's community marketing is also doing well. There are many restaurants' WeChat groups in my WeChat, many of which have become dead groups or advertising groups. Only Walnut is very lively every day, and there is little advertising. Almost all of them are experiences in walnuts, and some activities and games.

IV. Super Door Head VS Hide-and-Seek Door Head

Tonight, I not only went to the Walnut Tree, but also walked around the street and saw many doors, which was deeply touched. I saw the super door, and I also saw the door that I didn't know what to say, deliberately pretending to be elegant and hiding.

Needless to say, the door in Walnut Lane is unified throughout the country, and the contents are: Restaurant brand name: Walnut Lane, and product class name: Music Bar. Unified content, unified design, and unified lighting decoration have all formed the assets of this brand in Walnut.

the super door head effectively and reasonably uses every area of the door head, no matter the name of the restaurant, the signature dishes of the restaurant, brand endorsement and scene construction, it has been built to the extreme. What is mentioned here is the door of Xianhezhuang. In the article, we simply mention the marketing details of the restaurant in place, and don't talk about the dishes and other business processes.

Ceng Xiaoxian's image poster, Ceng Xiaoxian's sculpture, and _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ I have to say that the door of Xianhezhuang is worth learning.

Walking ahead is Wu's three fat diguo chicken, and the whole door has applied "big words, bright lights and moving lights" to the extreme. The electronic screen is oversized, which is much larger than the usual electronic screen. The most important thing is that the luminous characters on the door head are colorful and flashing, and there are huge posters above the characters.

I think the catering boss who read my article should be envious of the door of Wu's three fat diguo chicken house. It is a big first-and second-tier city, and the supervision of the door is very strict. The door of their house and the ultimate publicity are too rare.

And the master next to me can't fry the door of a string-frying shop. I didn't know it was a string-frying shop until I got home for a hundred degrees. My best friend and I read it at the same time, and the master can't fry it (fourth sound). This store is also a brand chain store. Will it be stressful to open it next to such a restaurant that will create a super door?

The key point is that when I look at chain stores in other places on the Internet, there will be big posters at the door telling customers what store they are, and the door of Jinjie is really easy to be ignored.

passing by the tea shop where the grass is burning, the whole shop is very bright, and the design is very exciting, with a feeling of a girl's first crush. I have to say, the designer is good at grasping the customer's psychology in color and collocation.

catering business is becoming more and more difficult. you can feel it when you walk inside Jinjie Street. Many restaurants have normal business. Because my customers who have cooperated for three years have opened stores nearby, they often come to pay a return visit and update their signboards. You can also see restaurants with different owners nearby.

It is even more difficult to open a restaurant in this market where the rent is not cheap. Therefore, catering bosses should think more about the door, menu and marketing promotion. While creating high-quality dishes and services, they should also pay attention to these seemingly unimportant things. In fact, they have been quietly promoting the door and menu of restaurants. Marketing plan for bar activities

5 marketing plans for bar activities

An activity plan refers to a written plan, detailed rules and steps for the implementation of specific actions, etc. The activity plan refers to the written plan of the specific activities to be carried out, and the detailed analysis and research of each step to ensure the smooth and successful activities. Now I'll bring you a marketing plan for bar activities, I hope you like it!

marketing plan for bar activities 1

activity declaration:

March 8th, a festival where all female friends cherish themselves, let's get together in _ _ _ _ _, and meet on the evening of March 8th. Let's have fun, talk, drink and play games together. Let's have a beautiful carnival night! Look forward to your participation!

The promotional poster of the event is divided into two parts:

The first part is a very clear and single promotional poster, such as: _ _ _ _ _ "March 8th Women's Day" is polite, and you will be surprised as soon as any lady enters the venue, while stocks last! First come first served! Call for a seat: __

The second copy is a poster of the activity content. Put the two posters next to the recruitment.

SMS content sent to members:

March 8th Women's Day, cheers for women! Get together _ _ _ _ to exchange, drink and play games, and have a beautiful night! Men who are passionate about love and jade are also welcome to participate in the activities, provided that they can remain rational among the beautiful women.

event publicity method:

1. Publicize in various forums, mobilize all bar staff, and post news of preferential bar activities when surfing the Internet, such as the courtesy of _ _ _ _ Bar's "March 8 Women's Day" and some contents of the activities.

2. By word of mouth, after the event is confirmed, the waiter will announce the event on March 8th to all the bar guests, and the dj will publicize it on the spot one week in advance.

3. Poster promotion

4. Flyer

5. SMS notification for members.

Activity discount:

1. Women who arrive before 9:11 that night will be given beauty gold cards and photography gold cards on a first-come-first-served basis!

2. If you book a table by phone before 8:11 that night, you will get 1 sets of red wine for free.

Activity content:

The first round of hot-spot activity from 9: 38 to 11: 11 is suitable for games when people are few. Put billiards in a cardboard box, and all female friends present can touch the ball. Anyone who touches 3 or 8 will get a prize, and those who touch 3 will get a voucher of RMB 111! Anyone who touches 8 will get a red wine coupon, and _ _ _ will order a red rose. The rest of the women who haven't touched it can win the participation prize, one for the little doll.

11: 31-11: 11, the second round of activities, right against right!

before the game, the waiter will put a number label under each table, and the host will draw lots, or a specific guest will draw lots. On which date, they will go on stage, and their hands and feet will cut paper together, that is, both sides will hand out the paper and scissors together, and both hands and feet will beat each other, so the game will be over. At the same time, friends who have not participated in the game can take a glass full of wine on stage. After the end of the game according to the time, it must be the most crowded time. At this time, all the female guests in the audience are invited. There are not enough women, and the lead dancers and waiters can go on stage. Champagne is prepared by the bar. At this time, the bar is prepared to fold eight planes. The lucky woman who touches 3 or 8, or the woman who wins by rock, paper and scissors, or the host decides the candidate, takes the plane in hand, closes her eyes and flies to the audience. Two men are selected from the audience, with fireworks in hand. After that, the host announced the following program contents, such as band performance and lottery.

11: 31-12: 11 violin or saxophone.

12: 11-lucky draw.

preparation before the event:

1. dj needs to prepare a special CD for the host to play during the speech, which requires a melodic atmosphere, such as some powerful marches. Enhance the atmosphere.

2. The male host is _ _, and the female host is _ _. The host is dressed appropriately, and the female host needs to wear a skirt. The two hosts need to know the details of the whole activity, and the speech will be discussed by everyone.

3. The bar staff should cooperate. In the second round of the game, the insiders of the bar should be responsible for the live demonstration of the game.

4. A low table should be set on the stage. In order to place wine glasses, touch the ball box, prizes and other things.

5. Prepare 2 vouchers, and note the effective date and stamp.

6. The waiter is going to put a number on the bottom of each table. In the second round of the game, all the guests will go to the stage through the number on the bottom of the table.

7. In the early stage of the activity, I hope I can rehearse it if time permits. This will make the cooperation more harmonious that night.

Bar activity marketing scheme 2

In order to enliven the atmosphere on Valentine's Day and improve the popularity of this bar, the following activities are held on the day of Qixi, please pay attention to all units:

Theme activity 1: Unlock my heart

Participants: single men and women

Participation purpose: Quick, quick! Come to the bar to find the key to your heart! ! Open her heart! ! ! I really believe that you will find the key to her heart!

activity description:

1: Happy Lock, Looking for Beauty

Boys who participate in the activity on Valentine's Day night will get a love key, and girls will get hand cards with heart-shaped numbers randomly distributed. At the beginning of the activity, boys will try to unlock the love key with their own love keys, and each person has only five chances at most. Successful boys will find the corresponding love hand cards according to the locked numbers, and those who can't _ lock will be out

2. Anisotropy per person (specific objects can be specified) Ask a question that interests you. After the question is finished, choose your favorite people from each other. You can't successfully find your favorite people to end your participation.

2: Passion

Cooperate with your favorite people to perform a passionate action. The most popular participants in the venue will get a special Valentine's Day gift from True Love Bar.

Participation method:

Come to True Love Bar to register on the spot from now until August 21 < Please hurry as soon as possible

Activity props: Happy Lock, Love Key, Love Hand, Your Passion

Theme Activity 2: Who will be in full bloom for your heart

Participants: guests who want to express their deep love with flowers on a beautiful lover's night

Participation purpose: heroic pride, swearing to win the first prize

Introduction:

Live auction of the blue provided by True Love Bar. Only when both parties sign can they get it. The meaning of the gift is to be single-minded and everlasting, and the True Love Bar will witness true love.

The top five participants who are closest to the successful bidding will get a bunch of flowers provided by the True Love Bar for free.

Activity props: blue enchantress rose, collector's edition wine, 5 different flowers, Your Enthusiasm

Theme Activity 3: Confession of Truth

Participants: All the guests

Purpose of the activity: Express your sincere love to her/him in your heart on a special day, and say it out loud if you love her/him.

Activity Description: True Love Bar provides you with an opportunity to express your love loudly on this wonderful night. How can you not say it on a special day? The most creative confession of truth, True Love Bar will give you a Valentine's Day gift to celebrate your happiness.

Activity props: sincere love, courage to express loudly

Time schedule: theme activity 1 15-31 minutes, theme activity 2 15 minutes, theme activity 3 15 minutes. Pay attention to the grasp of rhythm and time

1. Overall idea of Tanabata activity plan in shopping malls