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1, brand influence

There are more than 7,000 stores in Mixue Ice City, covering 3/kloc-0 provinces and cities nationwide, and there are more than 60 stores in overseas markets. It is a well-known brand in the new beverage industry with high brand awareness.

2. Professional R&D team

Self-produced core raw materials. Mixue Ice City has its own central factory, which has realized the automation of core raw materials and unified supply in more than 7,000 stores. It has high bargaining power, which ensures the product quality, reduces the cost and improves the profit of franchisees.

3. Store operation support

More than 20 years of market experience and practical management experience of more than 7,000 stores have created a group of high-quality and efficient operation and service teams, which can solve various problems for franchisees from early investment guidance, store location selection to late management mode and planning publicity activities in time.

4. Cross-Strait Business Schools

With the tenet of "learning from morality, prospering business and spreading morality", the business schools on both sides of Mixue Ice City provide customers with standardized, professional and all-round training services from the opening of stores to the core management of store operations, from online to offline.

5. Informatization construction

On 20 17, the ERP system was officially launched in Mixue Ice City. The basic functions such as cash register system, payment system, take-away system, goods declaration system, ERP system and CRM member system are realized. Powerful information system can improve the operation efficiency of enterprises and stores more quickly, make the store operation data, and franchisees can know the store operation situation anytime and anywhere. At the same time, it will promote the faster and better development of enterprises in the future.

6. warehousing, logistics and transportation

20 10 meters snow ice city set up a logistics distribution center to reduce transportation costs and protect the interests of franchisees. There are Huazhong Warehouse (Zhengzhou), South China Warehouse (Foshan), Northeast Warehouse (Shenyang), Southwest Warehouse (Chengdu) in operation, and the planned Northwest Warehouse (Xi 'an), which can quickly cover all stores in the country, greatly shorten the logistics delivery time, avoid logistics costs, reduce the operating costs of franchisees and improve the timeliness of stores.