second, the advertisement of cooking is not ideal; Advertising the overall image of the hotel, that is, brand advertising, has not really formed our hotel brand. Even "Quanjude" and "Goubuli" are still far from world-famous brands. Third, what can never be ignored is that catering is a special product, which is different from department stores and home appliances. If your advertisement goes out and there are really more customers, you really can't cope. We can learn from the advertising of foreign fast food. Foreign food really combines the characteristics of the catering industry. How do they skillfully make "catering advertisements"? The first is to use the "signboard" skillfully. First of all, from the storefront, the "vertical" signboard is more attractive to customers than the signboard on the door and in front of the door. For example, Coca-Cola covers cylindrical specialty stores with similar products on both sides of the road, which is very eye-catching. There are also "people, animals" signs, such as "kind uncle" in front of KFC, which attract people's attention because of their vivid images. Others, such as "neon lights", light box signs, "hanging, wall-hanging" signs, etc., will have a good advertising effect as long as they are designed properly. The second is to use "storefront advertising" skillfully. Shop decoration can be manipulated, using a unified font, using a unified color, designing a unified pattern and making some advertising materials, which can highlight and deepen the image of the restaurant. In addition, exquisite food advertising pictures will stimulate people's nerves and stimulate the appetite of promoters. The third is to use "food advertisements". Food itself is the most critical and effective form of marketing, which arouses people's taste by using visual effects, arouses customers' desire to buy, attracts guests to eat in restaurants and stimulates them to order more. Xiao Bian Comments: Advertising can make businesses run longer. It is essential. It is the extension of corporate culture. What consumers experience is the connotation of business philosophy. Advertising should not go with the flow. Read more relevant knowledge and return to the list of catering advertisements.