- Because of the phrase "can take me to dinner", "small sweet" became the jittery "best kept girlfriend", a day rose more than 3 million fans. This is the first time I've ever seen a woman in the world who has been in the same position as me, and I'm not sure if I've ever been in the same position.

- The milk tea brand "Answer Tea" attracted 350,000 fans through 34 Jieyin clips. Within two months, the number of franchisees had increased from 0 to 249.

- The Secretary of the Xi'an Municipal Party Committee ordered the city to "use Jitterbit to publicize Xi'an", and put more than 70 official government numbers online to recommend Xi'an from history and culture to street food, which increased the number of tourists received by Xi'an during the May Day holiday by 69.05%, and the total revenue from tourism increased by 139.12%. This is where the term "Netflix City" comes from.

Since its launch in September 2016, Jieyin has become a mainstream short-video platform for people to record a better life, with more than 150 million daily active users, mainly young people aged 24-30 years old.

Internet marketing emphasizes that "traffic is king". In the face of such a huge traffic pool as Jitterbug, even Internet giants like BAT have to pay attention to it, and also opened their own Jitterbug accounts.

With the development of new media, the main position of online marketing seems to be changing again.

The change of platforms will inevitably lead to updated technology and a change in marketing thinking, but at the same time, it's a good thing that new platforms bring new opportunities and new games break existing patterns. Internet users who always look forward to being in the spotlight should capitalize on every change.

Everyone needs to know some of the marketing techniques of Jitterbug, whether they are doing online marketing or want to become an online celebrity, whether they are doing branding or using e-commerce to sell their goods.

Secondly, how should you play Jitterbug?

First of all, you have to master the content recommendation mechanism of Jieyin

The traffic distribution of Jieyin is decentralized. Simply put, all Jieyin users, whether they have fans or not, how many fans they have, as well as any video you shoot, no matter how good or bad the quality is, will definitely have a play count after posting, ranging from a few tens of thousands to a few thousand. It's not like a WeChat public account, it's not like you can't read it without followers.

Jieyin assigns some traffic (reads) to each video based on an algorithm, which is called the initial traffic pool. Then, based on your performance in that pool, it's decided whether to recommend it to more people.

The Jieyin system evaluates the performance of a video by looking at the "interaction data," which is determined by the number of likes, comments, retweets, and completion rates. Now you understand why a lot of Jieyin videos are trying to lead users to like and comment from the title to the content. Based on this recommendation mechanism, Jieyin gives every user the possibility to become a "netizen".

Secondly, you need to build your Shakeology business idea from the following aspects

Industry development: why is the short video industry developing rapidly, and what is its market value?

Understanding industry trends and improving your marketing strategy is the core of all operations.

Content operations: how to shoot 15-second clips, how to make the most of basic traffic pools, how to set up personal settings, and how to plan content. Every operational environment needs to be optimized.

Business realization: with a clear short-term realizability and a long-term business plan, you can make your operation in Shakeology better and better.

Internet promotion has the need for a more comprehensive knowledge and more efficient way.

Is traffic really expensive? Maybe you're just having trouble finding the most appropriate placement action.

WeChat KOL, Xiaohongshu bloggers, Jittery KOL, Shutterbugs, B-station UP masters, celebrities, Netflix anchors, microblogging V, traveler's guide authors, and the news media, including a huge amount of resources, different industries with different choices, and different volumes with different needs. The Internet's gold mine abounds, but the crowd can't see the piece of gold that belongs to them.