Fresh product e-commerce, referred to as fresh e-commerce, refers to the use of e-commerce means of direct sales of fresh products on the Internet, such as fresh fruits, vegetables, fresh meat and so on. Fresh food e-commerce is in full swing to attack the city, fresh food e-commerce market is developing rapidly, on average, to maintain an annual growth of more than 50%. So what are the mainstream fresh food e-commerce platforms that have developed so far?

One, Jingdong fresh - e-commerce platform

At the end of 2015, Jingdong set up a fresh business unit, the official full force into the fresh food e-commerce, Jingdong self-supporting fresh is the beginning of the power in 2016, by the former Jingdong hair of the head of the 3C Wang Xiaosong to be responsible for the entrance, the flow is given to the full, can be seen in the Jingdong on the attention to fresh, so the Jingdong fresh is a collection of the Jingdong platform power to build a and Tmall supermarket fresh area almost vertical fresh.

Jingdong fresh food e-commerce platform at the beginning of the traditional B2C model, the consumer order from the main warehouse shipment, through the trunk line transportation, distribution point sorting, and then delivered to the home. Later also introduced the third-party merchants stationed, and Jingdong other categories of the model is consistent, become B2B2C model.

Two, Tmall Meow Fresh Sang e-commerce platform

Meow Fresh Sang platform, as Alibaba's high-end fresh food platform, currently *** has more than 100,000 commodities, covering more than 70 countries and regions around the world, commodities categories include high-quality fruits, aquatic products, meat and poultry. With the help of Cainiao logistics, Tmall Fresh can realize 24-hour delivery in 246 cities across the country.

Meow Fresh Life has made good use of Alibaba's e-commerce big data resources, which allows it to clearly know the user's consumption habits and needs, and to reverse the market forcing mechanism to promote the quality of agricultural products and the upgrading of the agricultural industry. Meow Fresh Life is able to adopt the C2B pre-sale model for seasonal commodities and ultimately realize a shorter supply chain largely due to this.

Three, the daily fresh e-commerce platform

Daily fresh is a fresh O2O e-commerce platform around the table of the people. Covering a full range of categories such as fruits and vegetables, seafood, meat and poultry, milk and snacks, Daily Fresh has set up a "city sorting center + community distribution center" cold chain logistics system in major cities to provide users with global fresh products "2 hours delivery" of the cold chain delivery service. The company has established a "city sorting center + community distribution center" cold chain logistics system in major cities to provide users with "2-hour home delivery" of global fresh products.

Daily Fresh has front warehouses in 20 cities, and its cold-chain logistics system, which penetrates into communities and business districts, can help Convenience Store improve the replenishment efficiency of unmanned shelves. Moreover, the supply chain costs are shared between Daily Fresh and Convenience Store, making the costs relatively lower.

Four, RT-Mart fresh food e-commerce platform

RT-Mart fresh food is a young, fashionable, convenient, exquisite Internet fresh food supermarket under RT-Mart, through the RT-Mart fresh food APP and offline stores to provide you with safe, healthy, high-quality commodities and high-speed delivery service.

Five, multi-point fresh food e-commerce platform

Dmall (Dmall) is a set of fresh food e-commerce, network technology and online shopping as one of the new retail platforms, was established in March 2015, and its development and operation of the shopping cell phone software "Dmall App" at the same time on the line, based on the O2O field of life e-commerce. It is an O2O-based e-commerce company.

Sixth, Yonghui fresh food e-commerce platform

Established 17 years Yonghui Supermarket from the "agricultural to super" project rise, avoiding the threat of international retail giants Wal-Mart, Metro, give up the department store, focusing on fresh food and food business. 2010 after the listing, with the help of the capital market to rapidly expand nationwide, and quickly grow into China's leading fresh food business. It has rapidly grown into a leading fresh food giant in China.

Seven, food line fresh food e-commerce platform

Suzhou food line fresh food e-commerce Co., Ltd. responded to the government's call to speed up the construction of the new round of "food basket project", based on the supply of fresh family agricultural products to the C2B2F e-commerce as a carrier, to the fresh food drop-off station as a community service point, the formation of planting, The industry chain of planting, picking, sorting, packaging, and cold chain distribution is integrated.

As early as seven years ago, when vertical fresh food e-commerce platforms were in full swing, Food Line Fresh cut into the fresh food market with the community cabinet model.

Eight, COFCO I buy network e-commerce platform

COFCO I buy network in the back of the COFCO Group this tree, but also with 2.32 billion yuan of revenue in 2016 to occupy 3.1% of the market share, ranked in the position of food and fresh food e-commerce market leader in the fierce competition in the market has achieved a relatively obvious strategic advantage.

Nine, Bright with the heart order

Bright with the heart order client as your mobile milk ordering butler, every morning fresh to the home, enjoy the convenience, enjoy the mobile platform ordering experience! Functions Bright with the heart to order the first client to order a "continuity of delivery orders" (that is, ordering products can be continued for a week or even longer, the longest up to five months), and another unique "return stop change" function, in the process of order delivery, according to the needs of subscribers In the process of order delivery, according to the needs of subscribers, you can choose to start at a certain time node to replace the product/suspend/unsubscribe operation, which is convenient for subscribers to manage orders.

Ten, the global catcher e-commerce platform

Global catcher since its inception in 2016, initially to food as the core, and gradually to the development of all categories. With the rapid development in recent years, the platform's commodities are increasing, providing one-stop home shopping for middle- and high-end users in first- and second-tier cities in China. At the same time, the platform is also promoting a new business civilization of openness, quality and responsibility.

The above is the top ten fresh food e-commerce platform, I feel that for fresh food e-commerce, the biggest difficulty is only cold chain logistics, product standardization, customer unit price and repurchase rate.