graphic design graduation thesis

Higher art design education should conform to the general trend of economic globalization, highlight professional characteristics, improve application ability, and focus on cultivating students' innovative thinking ability, visual art perception and expression ability. Emphasize the importance of design culture. The following is my graduation thesis on graphic design for your reference.

Graduation thesis of graphic design

1. Technology has changed the painting form of modern design art.

The combination of artistic content and expression forms is a process similar to shuffling. As far as painting art is concerned, it is necessary not only to master skillful painting skills and unique painting language, but also to constantly shuffle painting creation. The content of painting performance is constantly shuffled, the form is constantly shuffled, and the tools and materials are constantly shuffled. So is the art of design. Only the innovative combination of content and expression form and the constant reshuffle can create a brand-new artistic aesthetic feeling.

It is a new concept of image vision to explore the means of creating painting by modern science and technology and create a new format of design expression. With the continuous development of high-tech era, design art has become an inherent feature without relying on ready-made materials. People can change or decide to adopt new painting tools and new means of expression, create a new language of painting art design art, and show the unique charm of the combination of technology and art.

In modern art, the combination of technology and traditional design, and the combination of painting, are inextricably linked, and the application of technology tools to artistic expression is a new concept of design art change in the era of science and technology. As a tool for scientific and technological painting and design, computer has certain functionality and practicability in essence, and it embodies the end of painting effect with the appeal of being more obedient to humanity.

The scientific and technological arts of modern civilization have gone beyond the practical and functional value elements, reflecting the aesthetic concept that painting and design art keep pace with the times in the era of science and technology. The evolution of computer technology not only spreads to interpersonal relationships in three-dimensional space horizontally and vertically, but also expands an unprecedented artistic space.

The performance of traditional painting art often leads to some imbalance and helplessness in some aspects. However, with the help of computer painting tools and skillful painting skills, the imbalance and helplessness can get ideal animation decoration, decoration, architecture, painting and other design fields with the help of computer painting tools, which has experienced a genius innovation process.

When the computer enters the field of design and painting, it undoubtedly adds a fresh blood to design art, enriches the new viewpoint of painting art and brings design into a new century. Facing the design art of the 21th century, it is a new artistic concept in the artistic characteristics of scientific and technological design to constantly pursue new means, realize new painting dimensions, new image formats and new image vision. How to use scientific and technological means to show unique design works of art and explore new ways of painting expression is a new idea of artistic innovation.

Today, with the rapid development of high technology, with the use and popularization of computer technology tools, artists will constantly seek for changing and eternal artistic concepts, and give more sunshine, more land, more green leaves and a new feeling to the design art world, so that the design art of science and technology can be better and widely used in the era of advanced cultural development.

Science tells us how things in the universe are made up of matter, which leads to the theory of virtual reality, and then the technology of virtual reality comes into being. This makes us believe that what has built a huge world beyond feeling or intuition. However, these things are clearly defined in the scientific theoretical system and have one or more characteristics. We know that an ideal new substance can only be simulated through assumed characteristics, so how to build a virtual environment with virtual reality technology has emerged.

Second, the application of computer in design

(1). The application of three-dimensional software in design

With the continuous development of computer three-dimensional imaging technology, three-dimensional graphics technology is increasingly valued by people. Three-dimensional animation, because it is more intuitive than the plan, can give viewers an immersive feeling, especially for those projects that have not yet been realized or are ready to be implemented, so that viewers can appreciate the wonderful results after implementation in advance.

3D animation, from simple geometric models such as general product display and artwork display to complex character models; Three-dimensional animation ranges from static and single model display to dynamic and complex scenes such as real estate and hotel three-dimensional animation, three-dimensional roaming, three-dimensional virtual city and role animation. All this, animation can rely on strong technical strength to achieve for you.

First, the field of architecture

At present, in China, 3D technology has been widely used in the field of architecture: the early architectural animation was simply a camera-running architectural animation because of the limitation of 3D technology and the singleness of creative production.

With the improvement of 3D technology and the diversification of creative techniques, the comprehensive level of architectural animation is getting higher and higher, and the cost of architectural animation is much lower than before, from script creation to sophisticated model making, later film editing techniques, as well as original music sound effects and emotional expression methods.

We are committed to building roaming animation: real estate roaming animation, community browsing animation, real estate roaming animation, three-dimensional virtual model house, real estate 3D animation propaganda film, real estate project bidding animation, architectural concept animation, real estate electronic building book, real estate virtual reality and other animation production.

2. Planning fields

Roads, bridges, tunnels, overpasses, street scenes, night scenes, scenic spots, municipal planning, urban planning, city image display, digital cities, virtual cities, urban digital projects, park planning, venue construction, airports, stations, parks, squares, newsstands, post offices, banks, hospitals and digital campus construction.

Three-dimensional animation

Three-dimensional animation is vividly displayed from simple geometric model to complex character model, single model display, and landscape design of complex scenes such as roads, bridges, tunnels, municipal and residential areas.

iv. Landscape field

Landscape animation involves the animation production of scenic spot publicity, tourist attractions development, landform performance, national parks, forest parks, natural and cultural heritage protection, historical and cultural heritage records, park landscape planning, venue greening, community greening, real estate landscape and so on.

3D animation of garden landscape is a way to demonstrate the planning and construction scheme of garden with 3D animation. Its effect is real, three-dimensional and vivid, which is incomparable to traditional renderings. Landscape animation transforms the traditional planning scheme from paper or sand table to computer, and truly restores a virtual landscape.

At present, animation has made some technical breakthroughs and production methods in making a large number of plant models with 3D technology, which makes the plants made with 3D software more realistic and vivid, and animation has also accumulated a large amount of data on plant species, which makes the landscape plant animation even more powerful.

v. product demonstration

product animation involves: industrial products such as automobile animation, airplane animation, ship animation, train animation, ship animation and spaceship animation; Electronic products such as mobile phone animation, medical device animation, monitoring instrument animation, security anti-theft equipment animation; Mechanical product animation, such as mechanical parts animation, oil field mining equipment animation, drilling equipment animation, engine animation; Product production process animation such as product production process, production technology and other three-dimensional animation production.

VI. Simulation animation

Simulation animation production, which simulates all processes such as production process, traffic safety demonstration animation (simulation of traffic accident process), coal mine production safety demonstration animation (simulation of coal mine accident process), energy conversion and utilization process, water treatment process, water conservancy production and transportation process, power production and transportation process, mineral metal smelting process, chemical reaction process, plant growth process and construction process.

VII. Title animation

Creative production of title animation: promo title animation, game title animation, TV title animation, movie title animation, program

title animation, product demonstration title animation, advertising title animation, etc.

VIII. Advertising Animation

Animation advertising is a kind of expression commonly used in advertising. Some pictures in animation advertising are pure animation, and some are a combination of real shooting and animation. When showing some picture effects that can't be achieved by real shooting, animation is needed to complete or combine the two. For example, some dynamic special effects used in advertisements are completed by using 3D animation. From the production point of view, almost all the advertisements we see now use animation to some extent.

Committed to the application and extension of three-dimensional digital technology in the field of advertising animation, the latest technology and best ideas will be applied in advertising, and advertising communication in all walks of life will create more value. The arrival of the digital age will profoundly affect the advertising production mode and advertising development trend.

IX. Movie animation

Movie 3D animation involves movie special effects creativity, pre-shooting, movie 3D animation, post-synthesis of special effects, movie and TV special effects animation and so on. With the extension of computer in the field of film and television and the increase of production software, 3D digital imaging technology expands the limitations of film and television shooting, and makes up for the shortcomings of shooting in visual effect. To a certain extent, the cost of computer production is much lower than that of real shooting, and at the same time, it saves time for the crew due to budget expenses, weather in the location and seasonal changes.

The hardware of computer equipment for making special effects animation for movies and TV shows are all 3D digital workstations. Producers specialize in computer, film and television, fine arts, movies, music and so on. The three-dimensional animation of film and television can be vividly displayed from simple film and television special effects to complex film and television three-dimensional scenes.

X. Character animation

Character animation production involves: 3D game character animation, movie character animation, advertising character animation, character animation, etc. The production of computer character animation is generally completed by the following steps:

1. According to the creative script, the shot is divided and the motion of the shot is drawn to pave the way for three-dimensional production;

2. Establish a simple model of the scene, characters and props of the story in 3D;

3. The 3D simple model makes a 3D storyboard according to the script and the storyboard;

4. The role model, 3D scene and 3D prop model are accurately made in 3D software;

5. Set the color, texture and texture of the 3D model according to the script design;

6. According to the story analysis, set some actions for the models (mainly characters) that need animation in 3D before animation;

7. according to the shots and time of the storyboard, make the performance animation of each shot for the character or other objects that need to be moved;

8. Set the lighting of the animation scene to render the atmosphere;

9. animation special effects setting;

11. In the later stage, dubbing, background music, sound effects, subtitles and animation will be matched and synthesized one by one, and finally a complete character cartoon will be produced.

Xi. Virtual Reality

Virtual reality, which is called Virtual Reality in English, or VR technology for short, is also called spiritual technology or artificial environment. It is applied to the exhibition and publicity of tourism, real estate, buildings, villas and apartments, office buildings, scenic spots, sightseeing, hotels, restaurants, garden landscapes, park exhibitions, museums, subways, airports, stations, docks and other industries.

the biggest feature of virtual reality is that users can interact with the virtual environment, turning passive viewing into more realistic experience interaction. 361-degree real scene and virtual roaming technology have been used in many projects, such as online house viewing, real estate building cartoons, virtual building electronic building books, virtual reality studio, virtual reality stage, virtual scene, virtual office building, virtual business hall, virtual business space, virtual hotel, virtual reality environment performance, etc. The emergence of

three-dimensional software enables designers to express their creativity more intuitively and make virtual creativity into simulated real vision. Greatly improve the expressive ability of design.

(2). Design graphics processing and typesetting software

Photoshop: learn the comprehensive application of image processing, editing, channels, layers and paths; Correction of image color; The use of various special effect filters; The production of special words; Image output and optimization, etc., flexible use of layer style, fluid deformation and fading and masking, to produce ever-changing image special effects.

PageMaker: learn the basic rules, usage and skills of typesetting design, the use of toolboxes and shortcut keys, the menu functions and operation skills, the matters needing attention in the output of publications, books, publicity color pages and films, and the advanced professional typesetting production methods of newspapers and magazines.

Illustrator: Learning graphic drawing, packaging and making publicity pages will make it easier for you to design LOGO and CI. In less than a month, you will become a real artist, and learning it on the basis of Photoshop will be even more powerful, and the efficiency will be doubled.

Freehand: personal work design, company logo and poster production can be easily completed, and it can be used in advertising, printing and other industries.

CorelDraw: Through the integration of CorelDRAW 12' s all-round design and web page functions into the existing design scheme, vector illustrations, designs and images can be made, and company logos, briefings, color pages, manuals, product packaging, logos and images can be well designed.

(3). Post-production of film and television

Post-production of film and television is to animate the finished film or software, do post-processing, make it form a whole film, add special effects, add words, and make sound for the film, etc. The later software can be divided into plane software, synthesis software, nonlinear editing software and three-dimensional software. There are many post-softwares, and there are many simple nonlinear editing softwares.

the application situation mainly depends on what acquisition card is used (it must be a non-linear editing software supporting the card). Composition software: AE, Combution, DFsion, Shake, etc., which are different from each other, are hierarchical and nodal composition software (the first two are hierarchical and the last two are nodal). Three-dimensional software: 3D MAX, MAYA, Softimage, Zbrush, etc.

Based on the theory of visual communication design, mastering film editing equipment (linear and nonlinear equipment) and film editing skills

can make special effects of film and television

Using the materials obtained from actual shooting, special effects shots are made by means of three-dimensional animation and synthesis, and then the shots are cut together to form a complete film, and sound is made for the film.

Traditional film editing is real editing. After the photographic master is developed, a set of working samples should be made, which will be used for editing, and the editor will select the required lenses and films from a large number of samples.