Theme scheme of Mid-Autumn Festival activities in restaurants (5 general articles)

In order to ensure the orderly and powerful activities, we need to make an activity plan in advance, which refers to the planning documents made for a certain activity. So what is an excellent activity plan? The following is the theme scheme of Mid-Autumn Festival activities in restaurants (5 in total) that I collected. Welcome to share.

theme scheme of Mid-Autumn Festival in restaurants 1

On the 15th day of August in the lunar calendar, that is, on September 22nd in the Gregorian calendar, we will welcome the Mid-Autumn Festival, an important traditional festival in China, which is an annual celebration of our nation. Many friends and family members will also choose the Mid-Autumn Festival as a day with special significance, and they will also take restaurants, restaurants and restaurants as the first choice for Mid-Autumn Festival dinners.

in view of this demand of the Mid-Autumn Festival catering consumption market, it is necessary for the restaurant to plan a promotion plan for the Mid-Autumn Festival, so as to attract more people who have dinner for the Mid-Autumn Festival to come to the restaurant to eat, boost the operating income of the restaurant and create a good festive atmosphere for the Mid-Autumn Festival celebration. Combined with the actual situation of this restaurant and the traditional customs of the Mid-Autumn Festival, in order to better carry out the Mid-Autumn Festival promotion activities and achieve a double harvest of economic and social benefits of the Mid-Autumn Festival restaurant, the following planning scheme for the Mid-Autumn Festival promotion activities of the restaurant is formulated.

1. Analysis of target market

The customers of this restaurant are mainly middle-and upper-class people and government officials, but many of them are mass consumers in the surrounding communities, which requires the restaurant to take into account the mass consumption needs of the people around the restaurant on the basis of improving its grade.

2. Pricing strategy

1. Meals can basically keep the original pricing, but the prices of some meals related to Mid-Autumn Festival can be discounted (this method is recommended or the price can be directly reduced).

2. For high-priced meals, it is suggested to combine reduction and reduction.

3. Mid-Autumn Festival package (the price indicated below should not be too high, and the per capita consumption should be controlled at 51-81 yuan (excluding drinks).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the restaurant, and reached around the Mid-Autumn Festival (but it should be set according to the restaurant's net profit).

Third, marketing strategy

1. Make a set meal specifically for Mid-Autumn Festival, which can be divided into three categories according to the actual situation, such as affordable, medium and high school, with meals for two and meals for three. The theme should reflect family reunion, and mooncakes can be given (the price does not need to be too high.

2. If a family member's birthday is August 15th, he can enjoy a 8.15% discount when having dinner in the restaurant with a valid ID card (according to the actual decision of the restaurant). It is recommended to recommend them the Mid-Autumn Festival package.

3. If the number of mobile phone and fixed telephone number ends with 815 (within Guangzhou), you can enjoy 8.15% discount for dinner in the restaurant with valid certificates (household registration book and ID card) (according to the actual decision of the restaurant. It is recommended to recommend them the Mid-Autumn Festival package. It's a restaurant. Contact these people directly.

4. As there is no accommodation service in this restaurant for the time being, we can join hands with other large hotels mainly focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For this part of customers, you can pick them up by car, and it is also recommended to recommend Mid-Autumn Festival packages to them.

5. Give some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the restaurant should be printed on them.

6. The activity will be held from August 11th to August 21xx of the lunar calendar, that is, from September 7th to September 27th of the Gregorian calendar.

Fourth, promotion strategy

1. Place outdoor advertisements near the entrance of restaurants, railway stations and bus stations (outdoor advertisements are mainly in the form of inkjet and banners).

2. Combine TV, street banners and newspaper advertisements.

3. You can try the mobile phone short message advertisement, focusing on the old customers of the original restaurant. Pay attention to using appropriate language and mainly introduce the latest activities of the restaurant.

4. Make a pop-up box advertisement or a larger FLASH animation advertisement or a banner online. The processing of web animation and pictures must be consistent with the marketing content.

5. Flyer advertisements can also be used, but the quality of flyers must be high.

note: you can choose several kinds of the above advertisements at the same time, and the focus of promotion is in the urban area, and it can also be promoted to the surrounding counties and cities. The minimum audience of advertisements should be 1.5 million.

V. Other related strategies

1. Security guards must ensure the safety of restaurants.

2. Specify some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined later.

3. Put some high-grade and elegant music in the hall.

4, the restaurant kitchen needs to do a good job of logistics, in the case of ensuring the standard quality of dishes, the speed of food production and serving must be fast.

5. The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

VI. Effect Prediction

When the restaurant has effectively implemented the above promotional activities and provided thoughtful services to customers, the operating income of the restaurant is at least 1.5 times of the usual operating income.

VII. Other suggestions

1. The front desk of the restaurant communicates with the waiter in time and keeps the information of some key customers at any time.

2. With the consent of customers, input the customer's information into the database (the key is the customer's name and mobile phone number, so as to serve the future promotion (this content can be refined later).

3. Make the website of the restaurant as soon as possible. The website must be made by professionals. The domain name should be simple and easy to remember. The design of the webpage should reflect the characteristics of the restaurant, with warm colors as the main color. The homepage should have a big FLASH animation, as well as news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Theme scheme of Mid-Autumn Festival activities in restaurants 2

1. Organizing Committee

1. Responsible: members of the board of directors, general manager office and planning department

2. Members: heads of various departments

2. Activity time: September 6 to September 31

3. Activity purpose: With the help of the traditional festival "Mid-Autumn Festival" in China, the second long holiday of Chinese people ".

fourth, the theme of the event: celebrate the Mid-Autumn Festival, welcome the National Day, and give gifts!

5. Activity slogan: abbreviated

6. Scene layout:

(1) Off-site layout:

Doorway couplets: all families are reunited to welcome the Mid-Autumn Festival, and all the countries are jubilant to celebrate the National Day, and horizontal couplets: celebrate the festive season;

The external wall is hung with a huge size: width: height =11x13M, which is the content of publicity activities;

hang 8 red lanterns above the door.

(2), venue layout:

1, respectively, on the first, second, third and fourth floors of the elevator hanging publicity signs.

2. Set up a big moon cake in the lobby on the first floor (negotiated by the purchasing department;

3. Set up an archway at the entrance of the first floor, display a mooncake street at the back of the cashier, and hang a tag at the upper end of the mooncake street to set off the atmosphere of the mooncake street;

4. Hang corresponding palace lanterns at the main passage, elevator entrance and the top of moon cake pile on each floor; 311 palace lanterns.

5. Hanging flags for Mid-Autumn Festival and National Day in the main passage of each floor (one side; 1111 flags.

6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.

7. A large lantern (2, 5 meters wide) is hung in the center of the central hall (made of KT board), and the word "Happy Mid-Autumn Festival" is hung under the big lantern, and other decorations are added.

VII. Publicity strategy:

1. DM poster publicity;

2. TV media publicity:

a. Publicity content: moon cakes listed, group purchases, bulk purchases of moon cakes and related activities;

B. Time: September 21-26; Theme scheme of Mid-Autumn Festival activities in restaurants 3

1. Objective

To establish a corporate brand and achieve a double harvest of economic and social benefits.

second, the market target analysis

mainly for hotel enterprises and institutions and a small amount of private consumption, which requires hotels to take into account the source of private consumption in addition to improving their grades.

III. Pricing Strategy

The prices of rooms and food remain unchanged, but some activities that should be mainly considered can be expressed as discounts or gift bags during the holiday season.

Food sales should be rich, diverse and low in price, but net profit promotion activities should be considered, and high food prices should be reduced or sales methods should be suggested.

IV. Activities

1. Rooms

During the activities, standard rooms/single rooms should enjoy 321 yuan/day, including breakfast.

Room (set) where autumn wealth should be "reunited": 666 yuan/month/day, including breakfast, with a discount of 188 yuan for two people's happy paradise meals.

during the activity, it should be checked that guests in each room can get food vouchers, 51 yuan.

guests can check out late during the activity check-out until 2 pm.

if the guest's birthday is from August 5th, he/she can enjoy discounts, including breakfast, with valid certificates and rooms.

2. Mid-Autumn Festival promotion plan of food hotel-planning copy

Family fun should be a party meal: 388 yuan;

wealth should be set at 688 yuan. Reunion

If a family wants an individual's birthday to start on August 5th, with valid certificates, they can enjoy corresponding discount coupons for eating in restaurants, 6 (excluding special dishes).

suggestion: the restaurant will offer moon cakes with the characteristics of our hotel.

V. Advertising

VI. Event layout

The layout of the hotel does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival on National Day. The specific contents are as follows:

During the event, a banner should be hung at the entrance of the hotel, which reads: Good people, happy Mid-Autumn Festival;

There is one in the hotel lobby and one in the Chinese restaurant Bu Yi Labao.

There should be two big stars hanging on the door of China restaurant.

two octagonal lanterns on tablecloths in the hotel front desk and Chinese restaurant bar and one octagonal lantern on each tablecloth in the lobby bar

VII. Estimated activity cost

The total advertising cost should be 5,511 yuan.

The purchase of octagonal lanterns should be based on the model size proposal.

YiLaBao should be: 121 yuan

article 1: banner should be: 111 yuan.

expenses, except the promotion cost of lanterns, the total cost is 5721 yuan. Theme scheme of Mid-Autumn Festival activities in restaurants 4

The 15th day of the eighth lunar month is the traditional Mid-Autumn Festival in China and the second largest traditional festival in China after the Spring Festival. The folk customs of Mid-Autumn Festival are mostly related to the moon. Enjoy the moon, Yue Bai, eat reunion moon cakes, etc. Whenever the Mid-Autumn Moon rises, set up a case in the open air, and put moon cakes, pomegranates, dates and other fruits on the console table. After Yue Bai, the whole family sat around the table, ate and talked, and enjoyed the moon.

1. The number of mooncakes is the same as the number of booths and private rooms, so that customers can get prizes;

2. The award notice is one of many moon cakes (others are consolation prizes);

3. Insert a small flag on each moon cake, which is marked with numbers (1, 2, 3 ...), and select their lucky numbers according to the participation card (write down the number of the platform) in order;

4. The staff will deliver their own mooncakes one by one, and the customers will eat the mooncakes themselves to find out the award-winning notice; Give comfort awards to other customers at this time.

5. The prizes of the winning customers are all expenses, and the shop pays the bill by itself.

6. Mid-Autumn Festival quiz: (No matter whether the answer is right or wrong, there are gifts)

Q: Why do you eat moon cakes in Mid-Autumn Festival?

A: Because the folk customs of Mid-Autumn Festival are mostly related to the moon, eating moon cakes means reunion.

q: why do people hang a moon in the sky instead of a pumpkin?

Answer: Answer casually (mainly to promote the atmosphere, focusing on participation) Theme scheme of Mid-Autumn Festival activities in restaurants 5

1. Purpose of activities

To gather popularity and stimulate consumption through promotion activities and advertising of Mid-Autumn Festival, in order to increase sales revenue and profit, on the other hand, leave a good impression on consumers, strengthen the confidence of consumers and employees in Swan Lake Restaurant, enhance brand awareness and reputation, and affect consumer brand loyalty.

second, the theme of the activity

"Mid-autumn night in the full moon, at this time in the horizon * * *", Swan Lake helps you to connect with your family

third, the activity time

x day in X month-X day in X month (the specific time is to be determined)

fourth, the activity content

1, and the on-site quiz activity

is specially designed. All riddles are not difficult, as long as the guesser can get a coupon of xx yuan.

during the activity, xx riddles can be displayed every day and xx riddles can be displayed during the Mid-Autumn Festival.

The riddle card is a small woodcut card, which is about the size of an amulet, simple in appearance and valuable for collection. On the one hand, it is the sign of Swan Lake Restaurant, and on the other hand, it is a riddle. If the guests guess correctly, they can take it down and send it to the prize-winning office, while the riddle card is wrapped in a red sachet and given to the guests. (Swan Lake logo is also printed outside the sachet)

2. Giant moon cake

Make a moon cake with a diameter of x meters, put it in the hall for publicity, and give it to all the guests at the scene on xx day.

prepare cameras and printers, and provide services if guests want to take photos with giant moon cakes or theme layout areas. Guests who spend more than xxx yuan take a group photo for free, and other guests charge X yuan each time.

contact the production of giant moon cakes in advance. If this restaurant can't produce them, you can contact other places as a promotional selling point.

giant moon cakes should have an auspicious name, and the specific name can be collected from the society and hyped by newspapers. The confirmed adopters can get a table of reunion dinner on August 15th provided by Swan Lake, which is worth xxx yuan.

After 7: 11 pm on August 15th, all guests who spend money in the restaurant can participate in the giant mooncake appreciation activities. The restaurant executives, employees and guests held a cake-cutting ceremony and delivered it to customers. Guests who cut cakes can also wait for an honor to personally deliver their own cut cakes to family and friends to express their deep affection.

3. Send Peace

Set up a Mid-Autumn Festival theme area in the dining hall, with the moon, rabbits, Chang 'e, WU GANG, osmanthus trees, etc. as the themes. The production materials are foam and other items, which are enclosed by the concierge bar and cannot be approached.

protective talisman is hung on the decorative osmanthus tree in the lobby, symbolizing peace, reunion and preciousness. Protective talisman is