1, store rent

The first step in opening a cosmetics store is to find a store. If I look for a street shop, it may involve a transfer fee or something. It's a bit too much for me to charge hundreds of thousands for a store. If you want to invest less in the initial stage, go to the mall to find a store. The location should not be too good and the area should not be too large. For example, the second floor is not far from the escalator.

The monthly rent of Mall in bigger cities is better than that in 500 yuan, even thousands of yuan per square meter. I don't want to take too much risk. The rent of shopping malls in third-tier cities is not too expensive, and with the property management fee, 200 yuan/Ping can also handle it. 60 square meters storefront, monthly rent 1.2 million. A bet of 30,000 or 48,000 is enough for the rent.

Reporter: The rent is48,000.

Step 2 decorate

After having a storefront, it is necessary to decorate it quickly, and the blank room must not be used to put products. According to the average level of the industry, a 60㎡ shop (the actual use area is actually only a little more than 40㎡) can be beautifully decorated with 80,000 yuan. This includes the cost of soft decoration, such as many decorative items and lamps, such as door heads and glass doors.

To tell the truth, the decoration has no ceiling. Generally, the decoration cost can be calculated according to the size. It's ok to paint a wall for 200-300/m2, or to spread a gold floor for 65438+ 10,000 /m2. My shop still needs to pay attention to aesthetic taste and texture, but it is too high to buy. 80 thousand yuan is enough for me to do a lot of things.

Reporter: The renovation cost is 80,000 yuan.

Step 3: containers

Find a general prop company to design shelves and put them together with the back cabinet, the middle island and the end shelf, including display props such as light boxes. A small shop doesn't cost much, but 40 thousand or 50 thousand should be enough. You can't be too picky when making a budget. Even if I spend 50 thousand yuan, I can go to the log cabinet as long as the money is used well. I really can't saw the wood myself.

Reporter: The container investment is 50,000 yuan.

4. Commodities

A 60㎡ shop doesn't want to put the goods too full, which will make the shop very crowded. The smaller the store, the more exquisite it will be, because it will waste some space to be a literary shop. The goods are not very good, and no amount of goods can be sold, which is a burden. Therefore, the overall SKU quantity plan is controlled within 800, including makeup.

Make-up can't be all in one brand. Make a make-up bar and other optional areas. Make-up products are displayed according to categories or parts of use. It not only saves the investment of special makeup BA, but also simplifies the assets of makeup category, and 100 SKU is more than enough.

There are also some imported fashions in the shop. These trendy products should not be too big, because they don't make money, but they should be stocked as much as possible, so they should be in stock. Other skin care products, masks and other products should reach the usual level of the industry.

Average unit price 150 yuan, at least 3 pieces for each piece, i.e. 2,400 pieces. The converted value of the goods is about 360,000 yuan.

According to the average purchase discount of 4.5%, it is almost 162000.

Note: the signature is162,000 yuan.

5. Personnel department

Recruit two shop assistants and arrange two shifts every day, with two shop assistants in each shift (including myself). Then in third-tier cities, the salary of 3,500 yuan a month is almost the same, and the salary of two people is 7,000 yuan/month. However, the wages of the employees who opened the store didn't start to be paid until the second month, so they didn't have to be paid once they started, so the money was zero for the time being.

Reporter: The employee's salary is 0,000 yuan.

Based on the above rough analysis, according to the employee's salary, the opening expenses are not considered, and the utilities are not. There are other miscellaneous expenses, such as the cost of entering the mall, so you don't have to dig.

Overall: rent (48,000)+decoration (80,000)+container (50,000)+payment (162,000)+salary (0,000) = 340,000.