Shops investors mainly pay attention to the location, scale, price, return and other factors when choosing shops, and the pool coefficient is also an important factor in choosing shops. The so-called pool coefficient is the ratio of public area to building area. As we all know, the smaller the pool coefficient of residential property, the better. When the pool area is small, the use area will be large, so the owners can get more actual use area at the same price, and vice versa. But shops are different, so how to correctly treat the pool coefficient of shops, is it high or low? Because many investors do not have much investment experience when investing in shops, they also have the thinking mode of investing in residential properties when choosing shops, and think that the pool coefficient is small and the cost performance is high. This is actually a misunderstanding. In the big cities of Europe, America and China, the pool coefficient of most high-end shopping malls is very high, because they are equipped with high-standard first-class fire fighting systems, spacious pedestrian walkways and large leisure places. Although the sharing coefficient will be higher than before, because these businesses have the necessary supporting facilities, they will be able to bring continuous operating benefits. Therefore, the large pool coefficient is not only the cause of fire fighting, but also the most important reason is that the pool coefficient means the quality of shopping environment to some extent, which will have different effects on the operation of shopping malls.

The environment has a great influence on the value of shops. First of all, the high pool coefficient is to create a comfortable shopping environment and satisfy consumers' consumption preferences when shopping. Therefore, the more upscale shopping malls, the more consumers are considered, and the more public space there is. On the contrary, a shop with a low pool coefficient means that it may not have a pleasant shopping environment. Imagine, how can a noisy and crowded shop make customers full? Secondly, the pool coefficient of shops determines the capacity and flow of consumers. The space in the shopping mall is limited. The smaller the pool is, the less space can accommodate consumers, and the flow of people will be limited, thus affecting the operating effect of shopping malls. For example, two shopping malls, A and B, have the same scale. There are ten shops in a shopping mall, and the annual rent of each shop is 654.38+10,000 yuan. Shopping malls can accommodate 1000 consumers and realize a turnover of 6.5438+million yuan, so each berth can realize a turnover of 6.5438+million yuan; Shopping mall B can accommodate 2,000 consumers, with 10 stores (only the area of each store is smaller than that of shopping mall A), but it has achieved a turnover of 20 million, which means that each store has achieved a turnover of 2 million, so even if its annual rent is 200,000, it will become a prosperous shop for operators. If we unilaterally pursue the pool area, it seems that the store area is large and cost-effective, but the customers that the majority of businesses rely on will not increase. People who go shopping may be too crowded to stay, or just go through the motions and can't arouse their desire to buy. In this way, no matter how big the store is, it won't help.