In 2021, the opening year of the 14th Five-Year Plan, the tourism industry has a difficult start, the new bureau, the new potential in the establishment.

Rural tourism, not to mention.

And, in 2021, the Central Document No. 1 again proposed the development of leisure agriculture and rural tourism boutique line.

Rural tourism, relying on the rich product industry, to serve as a facade, the formation of consumer chains, driving the development of the rural economy.

Rural tourism, the first generation of products is Nongjiale, the second generation is the bed and breakfast, and now go boutique bed and breakfast.

In the past, the epidemic raged for more than a year, the B&B industry is also the darkest moment, some people lost their money, a small number of people may barely maintain the renewal.

When it comes to rural lodging, you can't get around a place called Moganshan.

Moganshan Town, Deqing County, Zhejiang Province, the birthplace of rural B&B. In recent years, has been around the "original ecological health, international leisure" theme of tourism development, rural characteristics of the bed and breakfast as the local rural tourism characteristics of the brand development, has emerged Laoling, Ziling, Temple front, after the dock, Xiantan and a number of bed and breakfast cluster, the scale of the effect of the gradual formation of the town's development of the bed and breakfast industry. Moganshan Town, and therefore out of a unique rural tourism development road, to promote rural revitalization.

Rural lodging, large-scale development, may be the only "Moganshan", across the country, like this place, not a few.

If, all follow the example of "Moganshan", it is more like a catching up with the trend of self-height.

The root cause, the positioning of the countryside B&B itself is the local characteristics and local culture, which is standardized, assembly line-style B&B to create a clear conflict, coupled with the "countryside B&B" comes with the property of sentiment, is the aspiration of petty life of the literary and artistic young people to lead up. If the scale, it is inevitable that the homogenization is serious, lack of experience.

Rural B&B, behind the scale, is the pursuit of profit maximization, seeking to realize the quick success, to pay the price for sentiment, and finally, will pay a terrible price.

For example, "Flower Hall", after the founder withdrew, twice changed hands, to "Huazhou" hands, the brand is ruined.

How do you create a new rural B&B brand?

Or, how to restart, with the "rural revitalization" of the east wind, break out of the circle?

The epidemic has not yet receded, and throughout the year, it is still mainly local tours, "short-distance tours, suburban tours," the formation of consumer hotspots, a significant release of the potential of the rural tourism market, prompting the rapid rise of the industry as a new wind mouth.

Post-epidemic era, rural B&B, can usher in a new dividend period?

This, it depends on you to be fully prepared!

Rural B&B, the reason why it is difficult to break the game, to quench the thirst, return to its essence, in addition to the "tourists" to provide accommodation, what else can bring?

Think clearly about this, then, and then think about how to build a rural B&B brand.

In fact, the development of rural B&B is attracting city people to go to their hometowns and rural people to go back to their hometowns, promoting rural revitalization, and connecting the city to the countryside. We used to have a disconnect between urban and rural areas, all the people in the countryside want to go to the city, and the people in the city can't go back to the countryside. The most beautiful point of the countryside is the local culture, a B&B is a bridge to link the best things in the countryside into the city, attracting people from the city to the countryside, and the revitalization of the countryside is possible.

Rural B&Bs can revitalize idle residential land in rural areas, attract urban talent, guide social capital, and promote the development of rural economy. However, don't forget that 90% of the unused residential space in the countryside is in the central and western regions of the countryside, and the location advantage is very important, so we must pay attention to the selection of sites.

Tracing back to the roots of the rise of high-end rural lodging, largely inseparable from the first-line and quasi-tier cities in the shift in the concept of tourism consumption - from sightseeing tourism to leisure and vacation.

Rural B&B, pulse breaking out of the circle way, do enough to prepare for the six aspects, break through the serious homogenization, service level and lack of standardization and other issues.

Second, from the planning, planning and design point of view: around the person to do, do can let the "tourists" feel the design. In addition to "accommodation", what else can bring to the tourists?

1, planning, breakthrough homogenization, to tap the cultural attributes. The "depth of nature" + "local culture" will lead the countryside leisure vacation to become a mainstream product. The reason for the serious homogenization, is the lack of product "local culture" elements into.

Planning the integration of "local culture" elements, to grasp the breakdown type. Native cultural elements generally include three types: one is the material class, mainly refers to the existence of tangible products through the reality of the performance, specifically can be expressed as Han Chinese culture, bronze culture, tea culture, farming culture, paper-cutting, shadow folk culture, mountain culture, etc.; two is the spirit of the class, mainly refers to the spiritual culture, including philosophy, science, religion, art, and a variety of ideological concepts, specifically can be expressed as the Zen culture, Taoist culture, Confucian culture, red culture, religious culture, etc.; Third, the symbolic symbols category, mainly refers to the embodiment of cultural elements through language, posture, expression, movement, sound, graphics, signs, etc., which can be manifested as the secondary animation culture, legends and stories, film and television works, Kumamoto Bear, Mickey Mouse cartoon image, etc..

Rural B&B, to become a boutique, to work on planning, incorporating more elements of vernacular culture, to increase the feeling of accommodation experience.

2, planning, that depends on, "B&B stage, the industry singing". Multi-industry integration, and some leisure and entertainment industries combined to provide "companion" value-added services, the formation of the consumer chain. For example: parent-child companion, animal companion, and so on.

3, design, architectural design, and ecological integration. The overall space, architectural style and layout, the local cultural elements into it, to create architectural features, but also to reflect the quality of construction and craftsmanship. A good B&B product should have the power to move people's hearts.

Third, from the upgrading point of view, to grasp the two directions. Direction one, integrated development, to create a rural B&B vacation complex, a B&B can become a tourist destination. The second direction, personalized development, precise theme positioning, do enough characteristics experience.

Fourth, from the level of service, supporting to be perfect. At present, the main rely on the elderly and women, young people, especially educated young people gap is very large, have to increase professional training, improve the quality of service. Some places, has begun to start, opened the B&B training college, the output of professional professional talents.

Fifth, from the relevant standards, has begun to improve, and strive to pass the level of recognition, to achieve professional operation. Recently, the Ministry of Culture and Tourism issued the "basic requirements and evaluation of tourist lodging" Amendment No. 1. The grade of tourist lodging is divided into three levels, from low to high, respectively, grade C, grade B, grade A. The grade of tourist lodging is recognized by the lodging's logo, which is a symbol of the lodging. Grade Tourist lodging logo consists of the pattern of the lodging and the corresponding text. Grade standard, has been stipulated, and strive for recognition, on the line.

Six, from the "building land shortage, difficult to land", to expand the scale, we need to enrich the other accommodation business. Only, the reception went up, in order to bring the maximization of profits. Assembled building can solve this big pain point. For example, the "starry sky room" produced by Xiaozhu Yushu.

Rural lodging is the need for "sentiment", but "sentiment" can not be eaten. Still, to find a way to live, live nourished, live full, is the hard way.

Rural B&B "sentiment", quite with a hint of "poor happy" flavor, which is not to be. To have a kind of simple feelings and the experience of the times.

Rural B&B, most rely on a single house, to allow visitors to spend money on consumption, it is necessary to operate a good "countryside products, rural culture, rural lifestyle", to enhance the style, molding the dream "on the ground in the poetic habitat" of the The first thing you need to do is to get your hands dirty.

A B&B courtyard, a book, a cup of tea, you, me, her pastoral songs.

Wen / Li Guomin / cross-border integration planner / three rural observers specializing in (rural construction, cultural tourism, agricultural tourism) and other projects of the pre-planning, planning and design!