According to China Catering Report 20 19, hot pot was the category with the highest consumption order among all catering categories in 20 18, accounting for 20.3%. In this category, young brands are constantly emerging, including Dezhuang Hot Pot. Since its establishment 20 years ago, it has opened more than 900 branches all over the country. Last year, the single-day turnover was nearly 40,000, and the annual revenue of head franchisees exceeded 100 million. Why can this hot pot brand last for 20 years?

Established 20 years ago, products are king.

Yizhuang hot pot really makes Chongqing hot pot incisively and vividly! There are more than 900 branches in China, and there are long queues wherever you go.

Talking about the history of entrepreneurship, Li Dejian, the founder of Yizhuang Hot Pot, said: "I was forced out."

1993, following the trend of the times, Li Dejian went into business and opened a machinery factory to provide some small parts for motorcycles. Over the past year, Li Dejian has accumulated nearly 500,000 assets, but in the end, he ended in failure because of the triangular debt. Li Dejian said that everyone knows that Chongqing's hot pot is delicious. At that time, when friends came to Chongqing, they must have several meals. So, at the end of February, 1995 19, Li Dejian opened a hot pot under the signboard of a friend.

At that time, Dezhuang was just a small restaurant curled up in the corner of the third floor. Even so, this hot pot restaurant, which is "generous and profitable, operates in the atmosphere and wins the market by serving small profits", is still full every day.

Dezhuang Hotpot was born four years after 1999. Since the birth of Dezhuang Hotpot, Li Dejian has devoted himself to the design of CIS image. In his view, to turn chafing dish into a modern industry, it is necessary to make a good strategic plan and have a unified business philosophy, storefront image, technical operation process, product and service quality, and even marketing and logistics model.

September 2065438+09 10 is the 20th anniversary of Dezhuang Hotpot. Twenty years later, the local standard of Chongqing hot pot beef omasum based on Dezhuang beef omasum enterprise standard still has a far-reaching impact on the industry.

"Raise the gold medal of Chongqing hot pot, build the foundation of a century-old shop and build a world-famous brand", which is the original goal of Dezhuang, and has never changed since it was set.

The spicy degree of humanized original plum

Spicy is the characteristic of Chongqing hot pot, and the bottom materials of Chongqing hot pot are generally divided into five types: slightly spicy, low spicy, medium spicy, high spicy and extra spicy. However, every region, every consumer and even every chef has different tolerance for "spicy".

As the big brother of Chongqing hot pot, it has created a number of industry firsts, which can be said to greatly promote the development of Chongqing hot pot! Chongqing Dezhuang Hotpot also has the "Dezhuang Hotpot" which won the Guinness World Record in Shanghai and the Guinness World Record in China.