Avoid the use of polyphonic characters
The use of polyphonic characters in the name, just like the use of secluded characters will bring great inconvenience to people's call, the meaning itself is not clear enough. With polyphonic names, the name is more likely to be confusing when there are two or more pronunciations. For example: Le Hai Restaurant, in which "Le" has two pronunciations, one reading LE, one reading YUE, so that people do not know what sound is better. Such as the following words have two readings: line (XING, HANG), province (SHENG, XING), heavy (CHONG, ZHONG), Xi (QIAN, XI) towards the (CHAO, ZHAO) and so on. Of course, we are not saying that the name can never use polyphonic characters. But at least to ensure that others can determine its pronunciation, not to read wrong .
Avoid bad intentions
For example, you happen to be engaged in the manufacture and sale of cosmetics, so whimsical. Want to register "heroin" as a trademark and let consumers buy by name. Then you may be happy to enter the Trademark Office, but also out of the failure! Because the word "heroin" is not only homophonic and synonymous with drugs, has clearly violated the principle of the so-called good customs and habits. Besides, the means of publicity is a bit too poisonous! Both harm and harm themselves! Perhaps you will reply: foreign brand-name perfume brand more "poison", like "opium" (OPIUM), like "poison" (POISON)? Why are they trademarked? Why did the redheads jump on the bandwagon? This can only be said to be the East and West countries are different, different customs, different political style. For example, foreign countries allow nude swimming, nude sunbathing, while in the domestic then, the relevant units will immediately judge you '"nuisance" or "against the good customs" means the same thing.
Avoid the use of biased words
Trademark name is for consumers to call, should take into account the popularity of the word, however, it is regrettable that some trademarks in the name of the word also exists on some very serious problems. A soy protein powder factory for their own soy protein powder, instant soy milk products such as trademark named "Gang Feng". Such a trademark, not to mention the general farmers, the public do not recognize, I am afraid that even teachers in the university may not be recognized. We can hardly imagine that such a trademark can become a famous brand trademark, it is also difficult to imagine that the goods of this trademark can be sold in the market.
The reason why some people use the remote word name is that they think that whether they can take out a good name from the building to whether they can choose a good word. So, when it comes to naming, the first thing you want to list is to go to the "Kangxi Dictionary". The actual situation is just the opposite.
A good name is like a good article, is in the plain see magic, rather than relying on the remote word, multi-stroke word and different characters. "Four-way", "Founder", "Jinlianong", "Master Kong" these pleasant names, which one is not a common word. The first thing you need to do is to get your hands on a new one, and you'll be able to do that.
Jealousy of hidden meaning
The meaning of hidden meaning is the voice is too esoteric, others can not understand. Just like the selection of remote words, although the meaning is good, no one understands, the moral is good and meaningless.
The enterprise, trademark name has marked the nature of the enterprise, suggesting that the function of the product, etc., requires a strong readability. According to the "Guangming Daily": Lanxi City, Zhejiang Province, there is a name hall, they first gave themselves a profound name "scolding stone into a sheep" name hall. But the sign hung out, others do not understand, the owner of the store name signboard and hastened to supplement the "Lanxi City, Enterprise Culture Service Society" sign to add. What is "rebuke stone into sheep"? According to the ancient book "Immortals" records: the ancient legend of Huang Chuping shepherds sheep encounter Taoist priests led to the Jinhua Mountain stone room. His brother first up to find, but see the white stone blocks. Chuping scolded, stone all into sheep. A small store facing the public service, its name actually contains such a subtle allusion, no wonder people do not understand. The same is the name of the museum, "brewing the name of the House" and 'the name of the Zhai" on the colloquial and evocative, the name of the store itself is an excellent advertisement.
Avoid using inauspicious words
Meaning inauspicious is a big taboo in business naming. Because it not only let the owner of the name to produce bad associations, more importantly, it will affect the acceptance of others on the subject, regardless of the subject is a person, a business, or a commodity, and even politics will be affected. 1987 February 18 "Reference News" reprinted a titled "for luck, the Governor of Hong Kong," the name of the message. The Hong Kong Government and London announced that the 27th Governor of Hong Kong, Sir David Wade, had changed his name to David Wilson, and that he would arrive in Hong Kong on the afternoon of April 19th to take up his new post, accompanied by his wife and his 18-year-old son. In Valentine's Day that will be 52 years old, the new Governor of Hong Kong according to the pronunciation of Mandarin to 'Wei Dewei', was criticized by many Hong Kong people to change the name of the wrong: Wei and Wei double ghosts out of character, Wei harmonic danger, a symbol of inauspicious and so on. The new Governor then decided to adopt the name change proposal based on the advice provided by the Hong Kong Government. And the Hong Kong government spokesman explained the adoption of the above new name, mainly because the Cantonese pronunciation is closer to his English name. And the name Wei Yixin stands for trust and defense, while Yi also refers to the divine splendor." Unbelievably, the name is unlucky actually related to people's acceptance of an official or not, visible impact.
For commodities, an unlucky name means it will lose a lot of business. It is said that in Hong Kong there was a "brandy" (France) and "whisky" (UK) sales war. As a result, more than 4 million bottles of "brandy" were sold, while only 100,000 bottles of "whisky" were sold, which was only a fraction of the "brandy". On the quality and popularity, "whisky" is not worse than "brandy", then why "whisky" a failure? After investigation and analysis, the problem lies in the "whiskey" the Chinese translation. "Whisky"? Even whiskey are afraid, who still want to buy? And then look at "brandy", a how full of poetry, favorite name. From this example we can see that when people buy things, in fact, not just shopping, but also buying an invisible thing, which is auspicious.
Avoid similarities and approximations
The situation of not being able to see the good of the family seems to be a common problem in the country. You took three words brand, I managed to two words with you the same, so as to confuse consumers. Your name is "Bo Mee" and I call it "X Mee". You are "Yikang", I will call "xkang":, you are "seven stars", then I become "x star". The above is still a gentle and elegant approach to the same and similar techniques.
What's worse, some people simply with you to a harmonic (stored to mix with the psychological mix). Like a few brands of laundry detergent in the service label chapter "self-discipline" is very good. Not only can they completely differentiate themselves from others, but also to establish a unique brand style. Such as "a spoonful of spirit", "white orchid", "Lion King", "Tide", "Vitality", "Panda", etc., each other have a well-watered river water of **** knowledge (the brand does not have any word similar or the same)! VCD player brand, it is obvious to see each other too similar, similar. At least "xx king", "x da" the two brands are very easy for consumers to confuse.