1. Exhibition design essentially refers to all exhibitions and visual arts displayed. Including all kinds of shopping malls, shops, restaurants and hotels.

Indoor and outdoor environment planning and beautification of commercial sales space and service space, as well as indoor commodity display and various

Display work, such as the display of affiliated promotional items, ultimately provides a mass sales room to display goods and their functions, promote consumption and lead.

The role of consumption and lifestyle.

2, according to the content and function, display design can be divided into:

1) display design

2) Design and exhibition of public business environment and facilities

3) Exhibition and facility design of public service places.

3, according to the length of time classification

1) Long-term: exhibition of business environment and places and design of facilities.

2) Short-term: exhibition design

Second, the concept of exhibition.

Exhibition is a new industry, which is gradually forming in China. According to relevant data, exhibition planning has become a new professional title in China in 2004.

The exhibition industry refers to the exhibition industry, and the whole industrial structure of the exhibition industry includes four aspects: meetings, incentive tourism projects and exhibitions (collectively referred to as the exhibition industry). It consists of four basic elements: exhibition professional organizations, exhibition venues, exhibition design and construction projects and exhibition services. Among them, professional exhibition institutions refer to professional exhibition companies engaged in exhibition resource development, exhibition product production and exhibition market management, as well as various institutions and organizations with the right to hold exhibitions.

In all industries, manufacturing accounts for 85. 1%, transportation, communication and public utilities account for 75%, wholesale accounts for 78.7%, retail accounts for 37.8%, finance, insurance and real estate accounts for 57.6%, service accounts for 34.4%, and advertising and publicity accounts for 34.4%.

Three. Types of exhibitions

The classification of exhibitions is divided from different angles, and the types are different.

1. There are two kinds of exhibitions in nature: trade and consumption. A trade show is an industrial exhibition. The main purpose of the exhibition is to exchange information.

Negotiate trade. Consumer exhibitions are aimed at direct sales. The exhibition open to industry and commerce is a trade exhibition, and the exhibition open to the public is a consumer exhibition. An exhibition with these two attributes is called a comprehensive exhibition.

2. From the content, exhibitions can be divided into two categories: comprehensive exhibitions and professional exhibitions. A comprehensive exhibition refers to an exhibition that includes the whole industry or several industries.

Also known as horizontal exhibitions, such as industrial fairs. A professional exhibition refers to an exhibition that displays an industry or even a product, such as an international auto show. A prominent feature of professional exhibitions is that seminars and reports are often held at the same time to introduce new products and technologies.

3. In terms of scale, there are international, national, regional and local exhibitions, as well as exclusive exhibitions of a single company.

4. In terms of time, there are regular and irregular exhibitions, including four times a year, twice a year, once a year and once every two years.

In developed countries, professional exhibitions usually last for three days. In Britain, exhibitions account for 3/4 of the total number of exhibitions every year. The exhibition date is influenced by financial budget, orders and holidays, including peak season and off-season. According to the survey of the British Exhibition Industry Association, March-June and September-65438+1October are the peak seasons for holding exhibitions, while12-65438+1October and July-August are the off-seasons.

According to the location of the venue, the exhibition is divided into indoor exhibition and outdoor exhibition. Indoor exhibitions are mostly used to display conventional exhibits, such as textile exhibitions and electronic exhibitions. Outdoor exhibitions are mostly used to display conventional exhibits, such as aviation exhibitions and mining equipment exhibitions. An exhibition held alternately in several places is called a roving exhibition.

Fourthly, the role of convention and exhibition industry.

As far as the world economic center city is concerned, the convention and exhibition industry has become a symbol of its prosperity. As far as some medium-sized cities are concerned, the development of convention and exhibition industry can also promote their overall prosperity, such as Hanover in Germany and Las Vegas in the United States. The exhibition industry has contributed to the prosperity of large and medium-sized cities from the following angles. First of all, its own economic benefits are huge, and the output value of convention and exhibition industry in economically developed countries accounts for about 0.2% of its total GDP. In 200 1 year, the direct economic benefits of the global convention and exhibition industry reached 280 billion US dollars, and the overall economic benefits of the national convention and exhibition industry reached 57.9 billion US dollars. Among them, the rental income of the exhibition hall, advertising sponsorship and other exhibition services are $6.3 billion and $2/kloc-0.0 billion respectively, and the social income related to the exhibition (accommodation, catering, etc. ) It's $49.5 billion. Secondly, the exhibition industry has an obvious pulling effect on related industries, and exhibitions can promote the digestion of the secondary industry. It is conducive to speeding up the progress of urban construction, urban landscape and public transportation will be greatly improved, and the city will benefit a lot. At the same time, it is conducive to alleviating the employment problem in cities. According to the survey of authoritative organizations, every increase in the exhibition area of 1000 square meters will create nearly 100 jobs. In addition, it will create relatively low-cost trade opportunities for local enterprises.