how to publicize the opening of a new store?

1. distributing leaflets

distributing leaflets is the most traditional method, and its advantages are cheap, simple and effective. Can effectively play a propaganda role around the store.

The most important thing in a good leaflet is the content. The novel content can attract customers' attention. You can put vouchers from your own store on a single page to stimulate customers' impulse to spend. The location where the single page is distributed is also very important. It should be chosen in a place where people are crowded and not far from the store. If it is too far away, customers will not have the desire to go.

second, put up posters

make various advertisements, such as featured storefront advertisements, poster advertisements, neon advertisements, etc., and use advertisements to vigorously promote the characteristics of your store and attract customers to spend.

Third, opening gifts

Gifts are given when you enter the store, and customers are forwarded by WeChat, sharing courtesy, encouraging customers to forward them, and sharing them through customers' circle of friends to make your customer base bigger. We need to induce customers to share and let old customers help you introduce guests.

You can set up a free gift when you enter the store, and a gift when you forward it. It must be true, don't cheat customers, and don't design the conditions too high. Just choose one or three gifts.

IV. Post on the Post Bar

Post your entrepreneurial story, store opening story and opening information on local Baidu Post Bar and local forums, and invite everyone to attend and give advice. Everyone likes to give advice to others.

v. Drainage products

Usually, it is a free gift for cross-industry cooperation, and it is forwarded by WeChat, so that customers can try the experience for free or at ultra-low price, and attract customers to enter the store for consumption. Free drainage products, it is best to set a threshold and try to give them to accurate customers and influential customers.

VI. Organizing activities

Participating in or organizing some community activities, such as baby contests, free clinics, delivery to the community, caring activities, etc., is an effective way to expand the popularity in the community.

You can also integrate many merchants to sponsor and provide free prizes, engage in lottery competitions, etc., and cooperate with new media and other channels to publicize online, so as to create an atmosphere and form word-of-mouth communication. How to publicize the opening of a new store The most attractive publicity for the opening of a new store is as follows

1. Create momentum through decoration

Start to make corresponding publicity when the store is renovated, which will bring expectation and curiosity to passing customers and create momentum for the upcoming opening. You can make a conspicuous large-scale spray painting as a temporary advertisement, the content of which is the brand image promotion of the upcoming opening, and you can reveal some contents of the store opening promotion activities.

2. Create momentum through leaflets

In order to gather popularity, new stores usually do some preferential activities, such as opening rewards, and these activities need to be accompanied by some leaflets to let everyone know the news. On the one hand, the color of the leaflet should conform to your product, on the other hand, it should also consider the season. For example, hot pot is generally red, drinks are generally light blue, and fast food is generally dark red or black.

3. Create the opening atmosphere by the atmosphere

Generally speaking, dynamic music is played, opening flower baskets are placed at the door of the store, colorful balloons are used to decorate the facade, and posters, product pictures and movable exhibition stands are posted in the store. Arrange tables and utensils for free tasting outside or inside the store and tell customers in the most direct way that our new store is opening today.

4. Create momentum through activities

You can use the opening activities, whether they are discounts, overlord meals, friends circle advertisements or prepaid coupons. The theme and expression of the activities need preliminary research and market analysis, and the premise is to increase sales and increase customer stickiness, so as to ensure the store management effect in the later period. How to do publicity for a new store? These three points of passenger flow naturally come from 1. Magic weapon 1: the key point of site selection. When you have to choose a new location, you must choose a location with dense passenger flow, convenient transportation and more eye-catching to attract customers. In addition, it is not advisable to be too far away from the old shop, so as not to lose the old customers who have been cultivated hard because of their distant location. 2. Magic Weapon 2: Make good use of various channels to promote new stores. The first is to publicize the old customers of the old store, so that the old customers can know the time, location and various preferential measures of the store relocation, and attract the old customers to the new store for consumption. The second is to increase publicity on the new store. Before the opening of the new store, use posters, WeChat groups, QQ groups, etc. to publicize the opening time, product categories, preferential measures and other information of the new store, so that new consumer groups around the new store can understand the new store. 3. Magic Weapon 3: Use the opening period to attract various consumer groups. You can use the resources of old customers to attract new customers by forwarding preferential information rewards and introducing new customer rewards through WeChat, or you can attract new customers by reducing the amount of money spent in the store by a certain amount. Prepare enough goods and prizes, so as not to affect customers' enthusiasm for entering the store and lead to customer loss because of insufficient goods and prizes.

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