2. After the opening of the money raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.
3. It is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors at a lower price to compete with you for orders." From this, we realize a certain competitive strategy in the product market: "Price reduction and promotion is not a long-term business strategy, the only way to attract customers and keep them is to make the highest quality cake with the best ingredients."
4. The cake store is mainly for the public, so the price will not be too high, belongs to the medium-low price.
5. Some advertising flyers can be printed and distributed in the form of coupons to achieve the effect of advertising
6. Cake stores can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened.
7. After many investigations, out of competition and other aspects of the needs of many cake stores to launch some of the cakes and cakes are not too much associated with the casual food, in order to form a new profit growth point. In business varieties, many store owners have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.
8. Establish a membership card system. The name of the member is printed on the card. The discount rate of the membership card is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer is with someone else, and the waiter can call him (her) as * Mr., Miss in public, they will feel very respected.
9. On the table put some promotional items, magazines, the content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand.
10. Whether it is from the store decoration, the image of the staff, or cake production, should give customers a healthy, hygienic feeling. Cake store must strictly implement the national "food hygiene law", which is based on the foundation.
11. The food industry has special job labor skills requirements: employees must hold a "health certificate".
V. Financial Estimates
Starting assets: about 95,000 yuan
Equipment investment: 1. rent of 5,000 yuan. 2. front decoration of about 2,000 yuan (including store decoration and light boxes) 3. shelves and counter investment of about 1,500 yuan 4. employees (2) the same clothing needs 500 yuan 5. the largest investment in machinery and equipment: 80,000 yuan (including the production of a full set of cake). Cake a full set of utensils) the first installment of the purchase price: flour, cream and other raw materials, about 6,000 yuan.
Monthly sales (even): 21,000 yuan. Accounting for the assessment of the relevant insiders, so a small cake store business on the right track, monthly sales of up to 21,000 yuan.
Monthly expenditure: 14,033 yuan. Rent: the best location in the more densely populated neighborhoods, community trade streets, and close to small children's lots (such as kindergartens or playgrounds around), about 5,000 yuan.
Goods cost: about 30%, about 5,000 yuan. Staff wages: 10 square meters of small stores need 1 cake master, 1 waiter, salary *** count 2000 yuan.
Water and electricity and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of five years, 1333 yuan per month Monthly profit: 6967 yuan or so According to this estimate, a year or so to recover the investment.
Six, risk and constraints analysis
Because the cake store is not the first store on the street or in the neighborhood, it is difficult for customers to change the taste of the consistent, so it will have to spend more financial and material resources and "gimmicks" to attract customers
This is the first time that the cake store is located in the street or neighborhood.