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Father's Day Advertising Poster-Does Wuliangye have a good advertising copy?

Father's Day poster copy, every sentence is far-fetched

Father's Day poster copy, every sentence is far-fetched

1. My father was once a teenager chasing the wind, and his romance was hidden in the plain years.

2. There is no superman in this world, but he is as serious as ever.

3. You travel all the way, guarding the temperature of this home.

4. My father doesn't have prose poems, but he persists tirelessly.

5. He taught me to grow up, but left poetry and distance in the past.

6. when I understand your commonness, I feel that I owe too much.

7. It is said that my father loves me like a mountain, and when I grow up, I find that it is an endless sense of security.

8. My ideal is to be you. Does Wuliangye have a good advertising copy?

Wuliangye, as the leading enterprise of Luzhou-flavor liquor and China liquor, made a series of marketing advertisements with the theme of "Father, the perfect partner in my life" on the occasion of Father's Day, especially the micro-video "The Perspective of Love", which completely started the warmth card of Father's Day. In this micro-video, Wuliangye shows that father and son are companions, promoters and supporters of each other's lives through different perspectives. Turn one-way emotional communication into two-way emotional singing. There are also related posters that are well written. Let's take a look at the specific contents of this group of posters:

5 years old

He has "super powers" and let you do whatever you want.

13 years old

blazing with anger, who gave you the courage to go forward.

18 years old

He silently let go, giving you the freedom to pursue your dreams.

28 years old

He takes himself as a mirror and teaches you responsibility and responsibility.

He raised his glass in recognition and explained the definition of love with his whole life.

This set of posters expresses the role of father in life from four age stages, which is different from the silent fatherly love in the past. Instead, whenever and wherever you need it, your father will be the perfect partner to help you move forward. In the last poster, "Raise a glass to commend", with wine as the medium, is also an important carrier for expressing emotions between father and son, which not only expresses Wuliangye's full mind, but also reflects the emotional temperature of the brand.

Therefore, taking advantage of Father's Day, we can try to substitute real stories into brands, and brands with temperature are more popular with the public.

Ye Xiaoyu, author of New Media Copywriting and Communication, WeChat WeChat official account: Ye Xiaoyu Run Run Run (talkto521) What high-end flyers have you seen?

1. Notice of finding things (leaflet)

I think this leaflet of finding things is so cute. This simple leaflet handed out by a child in the United States, whose black cat got lost at home, wrote a sentence in black and white, but it was very warm, and it also showed the children's love for small animals.

The leaflets were carefully written and painted by children, with great care and high-end atmosphere.

2. Tea room flyer

I think it's a little antique and unique, and it's more in line with the theme of the flyer. This leaflet was sent by letter, the cover was painted with a brush, the brush strokes were also Chinese paintings, and the contents of the leaflet were presented with the contents of the letter. Can deeply feel the producer's intention and style taste.

3. American Uncle Leaflets

I think the overall style is a little simple, with fresh pictures of characters and words and well-expressed expressions. One sentence expresses the meaning. And

in fact, America's sense of honor in joining the army is not as strong as our country's, and we also respect and admire the soldiers. But uncle America's firm eyes in the leaflet, the action that the country needs soldiers, and the stars on the hat all express that the country needs you, and the old picture has a little sense of history.

and becoming a pillar of the country and serving the motherland itself is a very high-end and high-level thing.

conclusion:

I think at present, many people are inclined to dislike publicity advertisements such as leaflets and posters.

I often get a lot of leaflets when I go shopping on the road now. I always accept them as long as my hands are empty, because life is not easy.

The leaflets I listed today are all unique and I like them, but few of them stand out among many.