we can't say that.

physical stores, stalls, and the existence of the new live broadcast this year, he must have a reasonable place.

different years, different trade methods, and you can't judge the advantages and disadvantages by business model.

Take the comparison between a store owner and a stall owner. Both of them have existed since ancient times. The owner who can open a store in a small way is somewhat poor. Of course, in recent years, it is really helpless, and there are not a few people who borrow money to open a store.

it's not easy for anyone to make a living without getting rich.

As soon as this year's epidemic came, many physical stores collapsed. After all, after months of not buying and selling, the rent was enough for small bosses to drink a pot. Only then have two more cost-saving sales models emerged, which can stand the wind and rain and have a good mouth to bring goods to live broadcast.

So let me see, whether it's a stall or a live broadcast, these two belong to the subspecies of physical stores that have not survived the epidemic.

The epidemic is a big wave, and the ship in the physical store didn't get past it and fell apart. So it's one thing to dismantle the big ship on the spot and make it a small boat, turn it into a stall and turn it into a live broadcast. It's one thing to make a small boat turn around, and the cost is more important than opening a store.

on the other hand, the small bosses who have survived the epidemic and are still opening stores are either really strong enough; Either you have an obsession with physical stores; Or ... that is, the business model can't set up a stall, and you have to open a shop if you bite your teeth.

the catering industry is one of them. Yes, I'm talking about this restaurant with a small kitchen in the title and its colleagues. I read the whole article published by this hotel in Zhihu. I'm sorry, but I want to talk a little.

This group of catering bosses thought that this wave of epidemic would be able to catch their breath.

still young!

Richie Jen told you 21 years ago that one wave has not subsided, and another wave is attacking.

in this big market, there is nothing but waves. And a top wave.

Capital waves, he cares about your fierce epidemic and devastating floods. You can't escape when he wants to film you.

meituan, if we really want the stores in the topic to play according to their rules of the game, otherwise there will be no preferential measures, I don't think this matter is particularly appropriate.

It's true that I have never objected to the fact that capital pursues profits. Capital can exist in the world, and that's what his natural mission is to do. If he eats fast, recites Buddhist scriptures and gives porridge, then ... Wall Street should be full of temples by now.

I even have a monopoly intention on capital, which has been normal for 811 years.

yes, in business, who doesn't want the business empire to unify the world when it grows bigger? Isn't this the ultimate dream of business?

but, listen to this but! Whether the capital tries to monopolize or chase profits, it depends on its own ability, not on the office zz, so that it can actually control the downstream and decide its head with its ass!

Apple Android came out and left Saipan's ashes. Does anyone sympathize with Nokia? No. It just doesn't work! How sweet are IOS and Android?

this is the skill.

wechat came out, and how many people have nothing to send text messages? Are you making fewer calls? These are all big enterprises with national prefix. Is anyone complaining? No, either. Wechat won their market, because Wechat is really convenient to use!

this is all about eating market share with ability.

I'm very vulgar, so I'll use a cloth suit for the common people. Whoever has a good product will save me money.

if meituan says that it can rely on technical means to speed up the delivery of food, improve the driving safety of takeaway buddies, or reduce the cost of merchants and users, and then he takes over the market, I am the first to stand up and applaud.

But he takes the administrative route, letting the store act according to the script, or pinching your eyes if you don't choose, which ... is a bit indecent.

Thanks to this shopkeeper's reputation in Zhihu, you and I can see this. You should know that the cultural level of most small catering bosses may not be as high as that of the Internet KOL. Will there be a shopkeeper who has been strangled for a long time and can't shout a word up to now? ...

I hope not. If this situation is common, it will be too embarrassing!

On the other hand, let's say that the user group of an enterprise is not the traditional industry practitioners with a general cultural level, but the editors of major media, or the shameless old Internet squirter WIFI, and develop a typesetting tool, for example!

do you think he still dares to challenge users like this?

not necessarily. Otherwise, in half an hour, it will definitely become a honeycomb briquette on the Internet by our keyboard heroes ... < P > I knew that I would take the working people as the starting point and answer Chen Kun's line in letting bullets fly: bully honest people?

inappropriate.

someone may have to say something about me. The platform is in line with the merchants. What's the matter with you? What's your business?

that's not true.

this kind of take-away platform has a special business chain and a high degree of regional lock-in. It is a chain composed of users, takeaway brothers, catering industry and platform.

If this chain is monopolized by a certain strategy, it will have 111% bargaining power in the chain.

although you look at it, you will always smile at your customers and say that I have provided you with quality service.

on the other hand, it will squeeze the merchants and increase the draw ratio, which is invisible to our customers, but we can eat it in the rice.

The only monetary expenditure in this chain is us, and all the links in the chain are raised by us. Then once the cost is raised by the monopoly enterprises, the merchants have to live. Then, in every meal, ideas are started.

or increase the price, which is the most direct way.

or reduce the amount, which is the most beautiful in face, but it really makes people hungry.

Or lower the quality of the ingredients, and if you go too far, don't expect anything about the quality of meat and vegetables. Maybe the gutter oil that just disappeared after the funeral in the past two years will have to be revived. It's impossible to say.

The customer is God, just like the emperor in the catering chain.

The store owner is the cook in the imperial kitchen, who provides food for the emperors.

Now I'm delivering food from the imperial kitchen to the Emperor's catering manager. I've made a little move in the imperial kitchen, saying that you skilled workers had better join my camp, or you'll have good fruit!

when the cooks get scared, we are not good at talking, so join us! Then you say that in the future, the general manager will deduct the salaries of the cooks, and the cooks will have to make plans for the emperor's meals if they can't live.

it wasn't the emperors themselves who ended up in trouble?

after this year's epidemic, even eating and broadcasting are not allowed, and everyone is encouraged to take a healthy diet. We all agreed to four dishes and one soup, and I changed to two dishes and one cup of boiled water.

At this point, the platform really should not be cut in from the perspective of catering, so as to raise the cost of dining for comrades, or lower the quality of catering in disguise ... Isn't this the opposite of what people want ...