The research background of product manager's taste test in food and beverage industry, and how to find and satisfy consumers' taste preferences are the core issues to be considered in product design. If the taste of the product is not recognized by consumers, the fate of the product is bound to fail. Therefore, from product design to product sales in the market, it is necessary to carry out product taste test to find out the lack of product taste in time so as to improve it. The value of taste test research Among the test research products that Hausenway pays attention to, one of the successful ones is taste test. Through scientific qualitative and quantitative research, we can understand consumers' real feelings and preferences about the products themselves, and provide ideas for enterprises to accurately grasp the market prospects of products and improve and innovate products. Specifically, the taste test can provide the following values for enterprises: 1. In the stage of new product development, the function of taste test is mainly to understand the consumer's acceptance of new product taste; Looking for the direction of product improvement; Understand the fit of new product taste, concept and packaging; Understand the advantages and disadvantages of new product tastes and competitors' tastes. 2. In the stage of putting new products on the market, the function of taste test is to select the target consumer groups and target markets of product tastes and determine the appeal points of product differentiation; Provide a selling point source for further promotion of enterprises. 3. In the product marketing stage, the function of taste test is to understand the acceptance of product taste by target consumers, the matching degree between product taste and concept and brand promotion, and to find room for product improvement and new market niche. 4. In the new round of product development, the main purpose of product taste test is to compare the tastes of old and new products, provide decision-making basis for product taste improvement, test the taste effect of newly developed products, and study applicable industries such as food, beverage, medicine and catering. The research method of taste test is 1. Qualitative research confirmed all the taste attributes of the product (such as sweet, bitter, fragrant, cool, spicy, etc. ) Through in-depth interviews with consumers, group discussions and expert interviews. Note that these changes in taste attributes can only be realized if enterprises clearly know how to adjust the formula, and consumers can actually feel them through senses such as taste, smell and touch. 2. Quantitative research generally adopts the methods of appointment visit, fixed-point street visit or home visit. The main indicators of the survey include: respondents' overall preference for product taste; Respondents' evaluation of product taste attributes (measured by rating scale, 1 means insufficient, 3 means just right, and 5 means too much); Respondents' evaluation of product functions; Respondents' likes and dislikes of products. Brief introduction of analysis method: (example) 1. Determine the direction and degree of product attribute improvement. People usually have an optimal adaptation point for sensory attributes, such as the intensity of fragrance, rather than the stronger the fragrance. We will use JAR scale to determine the appropriateness of attributes according to personal judgment, so as to get more realistic data. 2. Grasp the advantages and disadvantages of products