Deputy Director of Academic Committee of China Advertising Association

Vice Chairman of the Jury of the 9th 18 and 19 China Advertising Great Wall Awards

Dean of Brand Branch of National Advertising Research Institute

China Advertising Outstanding Contribution Award for 30 Years

Top Ten Creative Directors of China Advertising Industry (1st Session)

Final judge of Taiwan Times Chinese Advertising Award

Visiting professor at Jinan University and other universities 10.

Now he works for the largest and only domestic listed advertising company (002400).

-Vice Chairman of Guangdong Advertising Co., Ltd.

Engaged in brand integrated marketing communication for 20 years, planning creative services has 100 many international and domestic famous brands: COFCO, Dongfeng Nissan, Midea Group, Guangzhou Honda, Haitian Ye Wei, Guangzhou Blue Moon, Hengshui Laobaigan, China Jin Jiu, Hongxing Erguotou, Fang Shuijing, Tomson Bianjian, Sanjin watermelon frost, Vanke Real Estate, Xinghewan Real Estate, Chery Automobile, China Unicom and Midea Air Conditioning. With rich experience in brand and advertising practice, he has created many successful brand cases with great social influence and market legend, and created more than 10 works to win advertising awards at home and abroad. He wrote Advertising Creativity, the 11th Five-Year Plan textbook of the Ministry of Education, Advertising Planning and Creativity published by Higher Education Press, and Brand Success Chain, the first monograph in China to study the law of brand growth success.

Born in 1965, Huaining, Anhui. Bachelor of Philosophy from Sichuan University (1987), Master of Philosophy from Wuhan University (1990), teacher of Guangdong Business College (1990). Founder of He Zhong Communication

EMBA of Guanghua School of Management, Peking University

Member of Academic Committee of China Advertising Association, top ten advertising managers in China in 2008.

Top Ten Most Influential Advertisers in China in 2009

20 13 top ten advertising managers in China

The new representative of China's local advertising industry

Engaged in brand integrated marketing 16 years, providing brand planning and creative services for dozens of well-known brands at home and abroad. Successfully put forward the iconic marketing concept of "Three Refined Blue Bottles" to help calcium gluconate and zinc gluconate become the market-leading products with the first market share for a long time and selling well for more than ten years; In cooperation with Aodong, Jilin Province, the healthy concept of "Good Sleep, Deep Sleep" of Anshen Bunao Liquid was successfully created. 20 13 helps Tongzhou electronics "fly to see the box" to take off.

Over the years, in the process of cooperation with enterprises, Zhao Zhi has gone deep into the market and studied consumers. He has a keen insight and unique understanding of the brand. He is good at integrating various means of communication, creating a unique working method of communication in He Zhong, becoming an important working tool with practical significance for serving local enterprise brands, and also leading He Zhong Communication to embark on a development road with its own characteristics.

1977 was born in Guzhen county, Anhui province. He graduated from Beijing Technology and Business University majoring in advertising, and founded He Zhong Communication in 2003. 20 13 obtained the all-media agency business of China life 20 14.

20 13 became the marketing agent of COFCO 20 14.

On September 20 13, Tongzhou Electronics held a press conference on "TV Internet Era".

June 20 13, Bidewen new product ordering meeting.

20 13 became an advertising service provider of Jinglun Electronics, Noah Organic, Boya Stem Cell, Salonbas and Crowdfunding Network. R3 awarded 20 12 "Market and Consumer Insight" as an excellent use agent.

R3 awarded 20 12 Best Media Creative Agency.

R3 awarded 20 12 the best research tool agent.

R3 awarded 20 12 Best Customer Service Agent 20 1 1 CCTV Excellent Advertising Agency Brand Contribution Award.

20 1 1 Brand recommended by advertising company 20 10 Brand recommended by advertising company

20 10 1, He Zhong Communication won the bid in the bidding meeting of Kunlun asphalt brand integrated media whole planning service company.

20 10 1 month, becoming an advertising service provider of 360 antivirus software.

20 10 On March 26th, He Zhong Communication and Sina held the National Internet Marketing Summit Forum for the pharmaceutical industry.

April 2010 12, the seventh anniversary of UPC.

20 10 June, He Zhong Communication won the title of "Brand Contribution Award-Top Ten Advertising Companies in China".

On July 20 10, Xinhua Life won the Bronze Award of IAI Yearbook of 20 10, and He Zhong Communication was selected as one of the top 50 creative strength of China advertising companies.

20 10 in September, 2009, won the title of "2010, the most influential local advertising company in China 100".

20 10 "zinc supplement, I choose blue bottle" was shortlisted in effie awards 20 10.

20 10 Yu ting's lovers in the rain and Jin qi mineral spring's rap were shortlisted for the 20 10 Great Wall Award.

In 20 10, the new product promotion activities of Harbin No.6 Pharmaceutical Factory won the Best Pioneer Creative Award in 20 10.

In 20 10, the promise of acorn international, the rap of golden steam and mineral spring, and the' daily' and' night' of triple refined calcium gluconate oral liquid were selected into IAI China Advertising Works Yearbook in 2010/year and won the title of "Top 50 Local Advertising Companies in China".

In 2009, it won the title of "Top 30 Advertising Companies with the Most Brand Contribution"

In 2009, it won the title of "China's most trusted advertising company".

In 2009, it won the title of "Top 50 Intellectual Industry Institutions with the Most Cooperation Value in China".

In 2009, Samsung's new product mp3-u3 went on the market and won the Silver Award of "Advertiser's Actual Case Award". On May 22nd, 2008, UPC officially became a member of China 4A Association.

In 2008, it won the title of "the most successful organization in China planning for 20 years"

In 2008, one of the "Top 50 4A Advertising Companies in Greater China in 2008" selected by International 4A Network joined the China Advertising Chamber of Commerce in June 5438+February 2007.

June 5438+February 2007, a branch was established in Chengdu. June 2006: 5438+ 10, moved into a new house, and the wanda plaza office building, the core of CBD, opened.

In 2006, Sanjing Pharmaceutical "Blue Boundless" won the second "Advertiser China Case Award" brand gold medal.

In 2006, the "Blue Bottle" differentiation strategy of Sanjing Calcium Gluconate Oral Liquid won the China effie awards Bronze Award.

In 2006, Harbin No.4 Pharmaceutical Factory "1234 Weibizhi" won the bronze prize of the second "Advertiser China Case Award".

In 2006, it became the exclusive agent of Hubei Satellite TV and Yunnan Satellite TV in the northern region. In 2004, the first-class agents of Guangdong Satellite TV and Sichuan Satellite TV became the advertising agents of Wuhan Jianmin, and "Long Mu Zhuanggu Granule" won the silver prize of the first "Advertiser China Case Award".

In 2004, the blue bottle miracle of Sanjing Pharmaceutical was created.

In June, 2004, I helped Haojixing to land in the bidding column of CCTV.

At the end of 2004, it was selected as one of the "Top 0/00 Most Growing Local Advertising Companies in China in 2004-2005". In April 2003, the Union of Congolese Patriots was formally established.

In 2003, he became an advertising service provider of OTC products of Sanjing Pharmaceutical.

In 2003, I worked in the Fourth Pharmaceutical Factory of Harbin Pharmaceutical Group. Since the cooperation, 1234 weibizhi has stood out from the 56 weibizhi.

In 2003, he became Enrique's advertising agent in Harbin Pharmaceutical Group Chinese Medicine Factory, and has been cooperating with him ever since.