I. Activity Background
xx Grand Hotel is located in xx city, is a four-star hotel, is to operate the catering service industry as the main business, xx Grand Hotel is the first four-star hotel in xx city, the reason why the choice of xx such a middle-class city, mainly because of the importance of the transportation hub of xx city. xx city is one of the country's The city of xx is a national railroad hub, mainly for the transit of imported and exported goods to the northern countries, and the city of xx has a developed tourism industry and is densely populated. Therefore, we chose to establish XX Hotel in XX City. The company chose to build in Dongxin District, which is the center of XX, with governmental organizations, squares, exhibition halls, museums, and so on. It is the center area of xx with high population density. But as a company just starting out, xx Grand Hotel is not well known, and xx there are other five-star hotels and other big hotels, competitors are very strong, to stand firm in xx city, passive Grand Hotel's opening ceremony is the first shot of the public relations, so this opportunity must be seized, to improve the popularity of xx Grand Hotel as well as the impact of xx in xx.
Second, the purpose and significance of the event
I hope to be able to through the opening ceremony of the xx hotel this activity, can let the people of xx city are able to xx hotel to have an understanding of and recognize, can be in the hearts of the people of xx city to leave a good image, to enhance the popularity and reputation of xx hotel.
The theme of the event
1. xx Hotel - your dream home!
2, to give you the feeling of home - xx Hotel
3, you and I *** build a better home
4, your home by us to build
5, the opening ceremony
Fourth, the activities of the program, the activities of the program
Preliminary
1, signboard publicity (set up finger 7, show signs):
(1) set up location: xx Hotel as the center, 2km range of the `main road set up signboards, warning effect, to attract the attention of the public.
(2) set the form: re-reporting, if not allowed, then rent the existing suitable outdoor media located on both sides of the road (such as public **** car marquee advertising space)
(3) the number of: each of the different text at least requires the setting of 5, a **** at least 10
(4) size, height: depending on the actual situation, the text can be large, and strive to Eye-catching
(5) design requirements: require the use of Dreamland Hotel standard logo and standard fonts
(6) time requirements: set up 10 days before the opening
(7) purpose: to enhance visibility, arouse curiosity, and to establish a certain degree of goodwill;
2, the opening of the public relations activities planning program
(1) Theme: xx Hotel For your birthday!
(2) Activity time: opening day.
(3) Location: xx Hotel.
(4) Activity Overview: xx Hotel opening day of the birthday of 30 citizens each presented a private room, he can invite friends and relatives to come to the private room to get together to consume, and all the costs finally paid on behalf of the xx Hotel.
(5) Activity details, notes:
①Publishing event advertisements:
a. Time: 10 days before the opening
b. Media: "Wind and Snow" (daily newspaper), "Deep Cold" (evening newspaper), "December 31" (high-end magazines), July TV, online July (xx city's portal site)
c. Page: 1/4 page
d. Copy content:
Title: xx Grand Hotel for your birthday!
Registration conditions: Where the day of the birthday, and in the xx have a fixed residence of the public, can register to participate
Registration registration date: from now on to xx month xx end, every day 8 am - 6 pm
Report quota limit: limited to 30, first-come, first-served, while stocks last;
Registration location: xx Hotel lobby office on the first floor
The rest of the instructions: to enter, you must be neatly dressed, otherwise the organizers have the right to refuse entry; the event home all the interpretation of the xx Hotel.
②, the first enrollment to reserve a room
Enrollment time: the day after the advertisement was published, to the opening of the day before the deadline.
Enrollment instructions: with the newspaper ads on the day, with my ID card (or household registration, in case the ID card is false), in person at the Dream xx Hotel first booking room registration.
Other conditions for registration: all minors should be accompanied by their guardians; the elderly and infirm should be accompanied by their relatives; when eating, you need to be neatly dressed, or you have the right to refuse to be seated.
Restrictions on the menu: choose the day's menu from a limited number of categories.
Number of dishes: a total limit, e.g. 2 dishes per person, to avoid waste.
Limit of drinks: choose from a limited list of drinks or categories.
Incomplete treatment: to tell the ordered food is not finished, need to make a small punishment, like eating from the helpers, otherwise they will mess up the order.
If the number of names is more than 30, it will be on a first-come, first-served basis until it is full. In order to prevent order chaos, should be prepared to queue up the number of chips, come one to send a, with the number of chips to handle, so that there will not be chaos.
Note in the advertisement: the right to interpret the activities of the Dreamland Hotel; activities to send a birthday cake, and hold a **** cut birthday cake ceremony.
② opening day:
a) photo souvenir: all the guests of the same birthday with the management representatives of the xx Hotel photo (such as the photo needs to be within a certain range, such as the xx Hotel use, it should be signed with its portrait rights to use the agreement)
b) held xx Hotel please set the price of the food pricing pricing staff to take and hire the receipt of the award ceremony. From the adult guests attending the day, by drawing lots (i.e., draw that is to know), 30 pricing officer, issued a letter of appointment, inviting them to come to the xx Hotel on xx month xx (should choose Sunday) to participate in the evaluation of the price of food activities.
③ Soft articles:
In line with this activity, try to publish soft articles in the food section of the XX Daily and other food pages, with the theme of the opening ceremony of a different kind, by reflecting the new spirit of civilization of the XX catering industry, to achieve the purpose of publicity for the XX Grand Hotel.
3, the opening ceremony
Time: 200x x month x
Location: inflatable arch 10,
layout: the scene set up sound, folk band, gongs and drums, Miss Manners, arches, hydrogen balloons, Huabiao columns, flowers, blue, salute, salute, the ground placed on the red carpet.
Process: 8 o'clock on the day of the celebration, the two sides on the plan matters for the final check and implementation.
1, 9:00, the band began to play welcome music, Miss Manners welcome.
2, the secretarial team to receive guests, do a good job of registration, souvenirs issued matters.
3. 9:58, the gongs and drums and dragon and lion dances began.
4. 10:00, the audience and guests finished the formation.
5. 10:08, in the cheerful music, Miss Manners guided the VIPs to the podium.
6. 10:18, the host announced the official start of the celebration.
a, the person in charge of the hotel to introduce the project, make a welcome speech;
b, the guest representative speech;
c, the city and county main leaders speech.
d, the person in charge of the hotel announced the opening, invited VIPs to cut the ribbon.
At the same time, the scene on both sides of the release of paintball twelve, thirty-six salutes, peace doves released 888 feathers, colorful ascending small balloons 1000.
The opening activities to this end, the secretary team to lead the guests to the designated hotel dinner.
4, after the opening of a series of public relations activities (a) - Theme: xx Hotel please set the price of food!
(1) Activity date: about 10 days after the opening of a Sunday
(2) Activity time: 8:00 a.m. - 10:00 a.m.
(3) Activity location: xx Hotel
(4) Activity overview: 30 pricing staff, the proposed A number of categories of a number of dish names, collective assessment of their food prices
(5) activity notarization: 10 days before the opening, should get in touch with the notary public, agreed to notarize the activity, notarized results, published in the lobby in a prominent position.
(6) pricing staff selection:
Selection mode one: the day of the opening, by lottery, draw out 30 guests willing to participate in the activities;
Selection mode two: after the opening of the daily randomly selected 3 to consume the guests (in the guests are willing to, under the premise of the free time), as the pricing
(7) activities preview: the 3rd day after the opening, send out the xx Hotel please set the price of food activity advertisement
(8) to participate in the price of food staff compensation: each person x yuan, at the end of the activity, paid in the form of red envelopes, and ask them to sign to show that they received xx Hotel paid wages
(9) need to determine the price of food dish name: by xx Hotel to choose.
(10) to determine the method and process: remove the highest score, the lowest score, take the average score; to prepare the relevant forms, stationery, to determine the specific process
(11) notarization: in advance, the activity will be contacted with the notary public, to obtain its support. Notary public notarization on-site, notarization, hanging the notarized seal of the price board
(12) after the publicity: the second or third day of the event, published in the newspaper to announce the results of the determination of the price of food, thank the notary public and pricing officer, and invite the public to supervise, check for the contents of the advertisement, and at the same time, published the xx hotel please evaluate the chef's preview of the event.
5, after the opening of a series of public relations activities (two) - theme: xx Hotel please evaluate the chef!
(1) the start date of the activity: evaluation of the price of the second day after the start of the activity
(2) selection method: fixed price activities after the start of the next day, every day on each chef, randomly selected its cooking 5 dishes, please enjoy the dish customers, the dish's quality attributes, such as taste, color, aroma, shape, etc. for scoring (first do a good job of scoring the registration form for the convenience of the guests, the best), and ask the chef to do a good job of scoring the registration form. Just check the box on the line), and ask customers to sign; for customers to participate in the rating, each person to give a beautiful souvenir. Collection of daily ratings, cumulative, can be derived from the total score of each chef, so that the ranking can be discharged.
(3) activity publicity: lobby and periphery, to play the relevant publicity slogans banner
(4) selection results and process photos, can be selected after the end of the next day or the third day, published in the newspaper; newspaper at the same time published xx hotel please comment on the service activity preview, at the same time xx hotel waiter work standards are listed.
6, after the opening of a series of public relations activities (three) - theme: xx Hotel please evaluate the service!
(1) Activity start date: the second or third day after the end of the evaluation of chef activities, the first day after the publication of the event preview.
(2) selection method: a daily ask five customers in the bill, fill out the "service personnel score sheet", to provide services to their waiters, according to the xx hotel waiter work standards for scoring, the daily score sheet together, the formation of each waiter's total score, so as to rank. b Note to equalize the number of times each waiter was scored to maintain the general consistency of the c to the scoring Customers an exquisite gift d activities publicity: lobby and periphery, to play the relevant publicity slogans banner e selection results and process photos, can be selected after the end of the second day or the third day, published in the newspaper; newspaper at the same time published xx hotel please evaluate the service activities of the preview.
7, after the opening of a series of public relations activities (four) - theme: designated green vegetable activities
(1) Activity: 10 days after the opening of the start of the search for nearby farms, to find some of the more desirable, and its signing of the green vegetable supply contract and take a number of photographs, and then, in the xx hotel lobby suitable place to display these photos. Then, in the XX Hotel, in a suitable place, show these photos, especially to show some of the photos with bug eyes.
(2) After the contract was signed, the signing of the contract with the green vegetables and the meaning of green vegetables were published in the newspaper; and the information that the green vegetables were used in the XX Hotel was delivered to the public.
V. Organizational structure of project management
1. Pre-publicity work
Publicity Committee - 8 people
|
Management Manager - 2 people (a pair of a positive)
|
Advertising Organizer 1 person
|
Publicity Department 2 people
|
Finance Department 3 people
3, xx Grand Hotel Opening Ceremony
Opening Project Committee - 5 people
|
Opening meeting organizer 1 person
|
>
Master of Ceremonies - 2 people
|
Finance Department - 3 people Supplies Department - 15 people Security Department - 20 people Ceremony Department - 20 people
3. xx Grand Hotel asks you to set the price of the dishes
Project Committee - 10 people
|
Manager - 2 people
|
General Department - 5 people
4, xx hotel please evaluate the chef
project committee 10 people
|
manager 2 people
|
comprehensive department 5 people
5. xx hotel please evaluate the service
project committee 10 people
|
manager 2 people
|
p> 5 people from the General Department
6. Designated Green Vegetable Patch Activity
10 people from the Project Committee
|
2 people from the Manager
|
5 people from the General Department
6. Process Schedule
Serial No.
Time
< p> ContentPerson in charge
Participants
Supplies
Funds
Remarks
xx Hotel Opening Ceremony
XX-1-1
xx Hotel Opening Ceremony
Zhang mou
Li mou
Local Designated Factory Distribution <
Approx. 100,000
xx Grand Hotel requests you to set the price of the dishes
XX-1-1 to XX-1-20
xx Grand Hotel requests you to set the price of the dishes
Zhang mou
Li mou
Local designated factory delivery
Approx. 80,000
xx Grand Hotel requests you to judge the chef
xx Grand Hotel requests you to judge the chef
xx Grand Hotel requests you to judge the chef
Xx Grand Hotel requests you to judge the chef
XX-1-25 to XX-2-15xx hotel please evaluate the chef
Zhang mou
Li mou
Local designated factory delivery
About 80,000
xx hotel please evaluate the service
XX-1-30 to XX-2-20
xx hotel please evaluate your Evaluate the service
Zhang mou
Li mou
Local designated factory distribution
About 70,000
Designated green vegetable plot activity
XX-1-30 to XX-2-25
Designated green vegetable plot activity
Zhang mou
Li mou
Local designated factory Distribution
About 50,000
Seven, the funding budget (unit: 10,000 yuan)
1, sound 800 yuan (professional-grade performance sound, 4, more than 6 kilowatts of power)
2, the brass band 3,500 yuan (18 people)
3, the mighty gongs and drums 6,000 yuan
< p> 4, Miss Manners 120 yuan / person;5, archway 180 yuan / only / day;
6, hydrogen balloons 500 yuan / only / day;
7, Huabiao columns 200 yuan / only / day;
8, flowers and blue 180 yuan / only (3 layers of high-grade); 150 yuan / only (3 layers of mid-range);
120 yuan / only ( 2 layer of mid-range); 100 yuan / only (2 layer of ordinary)
9, 200 yuan / door salute
10, peace doves 5 yuan / feather
11, small balloon 3 yuan / only
12, the red carpet 8 yuan / square (brand new / disposable)
13, set up a stage of 15 yuan / square
14, the ribbon cutting Supplies 400 yuan / time
15, color flag 7 yuan / surface (40x60 screen printing)
16, spray background 10 yuan / square (360 line elements)
17, green bonsai and flowers 1,500 yuan / time (including both sides of the VIP corridor, the stage, etc.)
18, dragon dance lion dance XX yuan / time
19, aerial Dancing Star 1800 yuan (8 meters / pair)
20, the emcee's desk 400 yuan / time (transparent plexiglass, flower decorations)
21, fireworks 15,000 yuan (15 minutes)
22, 50 yuan / signage
23, banners 80 yuan / article (10 meters)
24, after the backdrop of the wind board 3 yuan / square
Note: The background, arch, banner text, picture content provided by the organizers
VIII, the effect of the prediction
1, through the pre-signage publicity, so that the public has a preliminary understanding of the xx Hotel.
2, through the opening of the public relations, to give the public a refreshing feeling, leaving a deep impression on the public.
3, through the "fixed price" activities, the public left a deep impression of reasonable prices.
4, through the "evaluation of the chef" activities, so that the public know that the xx hotel has excellent chef.
5, through the "evaluation of service" activities, so that customers understand the quality of service xx Hotel.
6, through the "green food" activities, so that the concept of green diet in-depth, and in the minds of the public to form a good impression of the xx Hotel as a green hotel.