Niu Da in Lanzhou dialect refers to the animated image of Lanzhou beef noodles.

"Niu Da" looks naive, reflecting the naive and optimistic attitude of the people of Lanzhou; the color of the horns of the ox reflects the characteristics of Lanzhou beef noodles, which are "one clean, three red and four green", and the outline of the image reflects the uniform and smooth lines of Lanzhou beef noodles. The color of the cow's horn reflects the characteristic of Lanzhou Beef Noodle "one clear, white, three red and four green", and the outline of the image adopts even and smooth lines to reflect the Lanzhou Beef Noodle's workmanship - pulling noodles.

In order to comprehensively build the brand image of "Lanzhou Beef Noodle", polish "Lanzhou Beef Noodle" as the business card of Lanzhou city, expand the influence of the brand of Lanzhou Beef Noodle, and enhance the cultural output of the industry of Lanzhou Beef Noodle, Lanzhou Municipal Bureau of Commerce has created Launched Lanzhou beef ramen industry IP image, in order to transform and enhance the traditional business, improve core competitiveness, occupation of the industry and industrial high point.

Lanzhou ramen characteristics:

Lanzhou beef noodles, with beef rotten soft, radish white, spicy oil red, cilantro green, noodles, flexible, smooth and crisp, soup, all flavors are harmonious, fragrant, appetizing and so on. More types of noodles, there are large wide, two wide, leek leaves, a nest of silk, "buckwheat prongs, etc., there are" two fine "," three fine "," fine ", "hairy fine", etc., diners can choose their own preferences.

Local people describe it as one clear, two white, three green, four red, five yellow, that is: beef broth is as clear as white water, a few slices of white radish is pure white, the broth floats on the bright green garlic cloves, the chili oil is red, and the noodles are bright and yellow. Therefore, the reputation of Lanzhou beef noodles has been continued.