A street, inch of gold; a street, merchants gathered. The "Golden Street" is popular among the people of Tianjin. Heping Road, in the eyes of Tianjin people have been regarded as the "Golden Street". This is not only refers to the small stores along the street is decorated with gold and blue, after night the whole street is dressed up in gold light, but also mainly because it has a commercial status in Tianjin, representing the growing economic prosperity of the commercial image of Tianjin.

"Zhongyuan Department Store (today's Department Store Building) was built and opened, once bustling, and now next to it and built a new building, its spectacular and majestic is the old building can not reach. It is familiar with the 'big coin' next to the Industrial Bank, the Transportation Hotel is still preserved to this day. From this point of view, Gold Street has not changed, Gold Street has changed but seeks to survive."

"In the past, this section was the French Concession, and then over there was a section of the Japanese Concession called Asahi Street. Because there is a guardrail on both sides and a traffic artery in the middle, there are as many as 30 bus lines alone, and all kinds of vehicles traveled through Peace Road, making it very inconvenient for people to shop. A few years ago in all aspects of the appeal, the municipal government strongly supported the decision to restore Heping Road in the past prosperous, so demolished the guardrail, built this pedestrian street, the bus line is only one, so that the pedestrian street is now flourishing, but also for the Tianjin has added a new attraction. Guides can often be seen with small flags in their hands, leading guests down the Golden Street."

Today's Heping Road is a multi-functional commercial street integrating shopping, sightseeing, catering, culture and entertainment, with modern business features and modern management setting up a modern commercial image for Tianjin, where customers get amorous enjoyment while shopping.

The Golden Street at nightfall is the most beautiful moment of the day. Busy people all day long, all relaxed into the fashion crowd, Golden Street began to bustle up. Many people have the feeling that shopping on Golden Street is a kind of enjoyment, and only on Golden Street can history and culture, time and space, bustling people and a wide range of things, be so perfectly integrated together.

In 1902, with the opening of Tianjin to the outside world after the commercial boom, a more than 1,000-meter-long commercial street adjacent to the Tianjin city was built. The southern section of this commercial street was located in the French Concession and the northern section in the Japanese Concession. In the early years of the Republic of China, due to social unrest, businessmen have to the Japanese and French Concession to transfer, a large number of businessmen with strong capital into the commercial street to escape the scourge of war, and with the help of its unique geographic advantages for investment, a number of European-style buildings have been completed. It became the most famous commercial street in northern China and gradually developed into the commercial center of modern Tianjin.

Tianjin has been a commercially developed city since ancient times. In the center of Tianjin, the long commercial street that runs alongside the Haihe River, the mother river of Tianjin, is Heping Road. Heping Road rises from the southeastern corner of Tianjin's old city, and to the north is the birthplace of Tianjin's commerce, Gong Nan, Gong Bei Avenue, and Gui Yi Street, and to the south is the 'Three Unregulated' areas that represented the southern city of Tianjin in the olden days. The most prosperous center of Heping Road is at the crossroads with Binjiang Road, where the landmark building is the Suyeyechang. It is the birthplace of Tianjin's earliest first-class commercial complex, which historically played an important role in supporting Tianjin's commercial prosperity. Built in 1928, the Tianjin Persuasion Yard was actually of great significance at the time, revitalizing the development of Tianjin's national industry and commerce and becoming the location of the city's commercial center at the time: a retail center for department stores, a center for exchanging cultural relics, a recreation center, and a catering center, among other things, and it was recently listed as a national key cultural relics protection unit. Nowadays, almost every one of the more than 400 business houses of all sizes in the Golden Street business circle has become a symbol, and no matter whose signboards are named, no matter new or old, each one is familiar to the people of Tianjin."

September 2000, after the transformation of Heping Road Commercial Street and Binjiang Road into a "golden cross", named "Golden Street". "Gold Street" of the "gold", and "Tianjin" of the "Jin" pronunciation is the same, rich in good wishes. In September 2003, the first line of the poem "Linjiang Xian", named for the "Ten New Scenes of Tianjin", reads: "The Golden Street of Commerce and Trade is flourishing". ---The word "Golden Street" indicates the location, "commerce" highlights the characteristics, and "Chang Wanxiang" means that the place is full of merchants. "refers to the gathering of merchants, stores and industries here. Its "Chang" can be called "word eye", both refers to the present, but also predicts the future.

Tianjin Gold Street was formerly known as Heping Road, located on the west side of the Haihe River, from the Bohai Building in the south to the southeast corner of the north, a total length of 2138 meters. North from the South Road and East Road, southeast to Yingkou Road and Construction Road, in and Rongji Street, Duolun Road, Anshan Road, Jinzhou Road, Changchun Road, Binjiang Road, Chifeng Road and other 17 roads intersected. Among them, the intersection with Binjiang Road, constituting Tianjin's most prosperous business district, which was renovated in 2003, basically to restore the old as the old. The restoration of Western-style streetlights, floors, chairs and so on makes it quite exotic, and shopping and viewing can be done in one go.

Reform and opening up has promoted the rapid development of the national economy. Also broke the original economic pattern. In the new historical conditions, Heping Road Commercial Street from the business layout to the service function, shopping environment and other aspects have been incompatible with the requirements of the current development of the market economy.

Heping Road renovation project since March 2000 design and construction, completed in early September, after half a year. During this time, in addition to the street of commercial outlets for a large area of replacement, but also on the complex underground pipe network to carry out a large-scale rectification of the original aboveground pipeline all cut and buried into the ground, widening and resurfacing of the road, the street on both sides of the building uniformly renovated and transformed, and the addition of all kinds of new public **** service facilities.

The renovated Heping Road Commercial Street, reflecting the spirit of "people-oriented", set tours, shopping, dining, entertainment, leisure as one, forming a distinctive commercial and cultural atmosphere. From Chifeng Road to Fu'an Street 1.3 kilometers long pedestrian street street lamps and street buildings are used in European design style, department stores, four-faced clock and some representative buildings to restore the original appearance. Street new small fountains, flower beds, sculpture and the new electronic shopping guide system, vending machines, IC card phone booths, so that the classical style and modern style.

The functional layout of the remodeled Heping Road Commercial Street has undergone a fundamental change. In the process of remodeling. More than 150 businesses along the street were adjusted and replaced. The whole street in addition to retaining the original old stores. Attracted a large number of off-street old stores and specialty stores into the street business, which not only facilitates the lives of the masses and tourists shopping, but also for the peace road has added new vitality. Now, the street has formed a distinctive different functional areas: from Chifeng Road to Binjiang Road for the comprehensive services; from Binjiang Road to Changchun Road for the clothing department store area; from Changchun Road to Jinzhou Road for the catering and food area; from Jinzhou Road to Duo Lun Road for the cultural and educational supplies area; from Duo Lun Road to Fu'an Street for the recreation and entertainment area.

Heping Road commercial street renovation project has a hundred years of history of the peace of the road rejuvenation, style again. She is not only for the beautiful city of Tianjin and add a scene, persuasion field, department store building, Hualian commercial building, Binjiang commercial building and other large old and new shopping malls, the prosperity of the Jinmen business plays an important role in supporting. Along the street department stores, restaurants, clothing, culture and education, services, leisure and other businesses compete, where famous stores, famous products, shopping, sightseeing, food and beverage, leisure, entertainment as one, everything, all functions, glowing with a strong cultural flavor and modern commercial characteristics. Bustling and glittering Golden Street, has become a developed commercial brand areas in Tianjin and an important human landscape, will create new business opportunities for Tianjin, pulling the new economic development, promote new prosperity of tourism, play an important role in promoting.