In recent years, with the growing voice of green economy and low-carbon life, the high-priced packaging design of moon cakes has become a commodity on the cusp. Many consumers have reported that the price of mooncake packaging has far exceeded the mooncake itself, resulting in many packaging designs becoming beautiful garbage, consumers not getting benefits, businesses' profits falling, and many resources being wasted.
Wuxi Pan Shi Enterprise is the first private enterprise named after a person. After decades of vigorous development, it has been at the forefront of the same industry in China. This enterprise has provided many moon cake enterprises in China with room for the growth of moon cake production, resulting in good economic and social benefits. For example, in 2004, Shanghai Xinghualou Food & Catering Co., Ltd. sold 654.38+0.5 million boxes of moon cakes with different colors, and the sales of moon cakes of Suzhou Shangri-La, Xi 'an Miqi, Nanjing Guanshengyuan and other brands also increased compared with previous years.
According to Pan Miaoquan, chairman of Wuxi Pan Shi Paper Co., Ltd., the main features of the moon cake market are as follows: First, the price of moon cakes has dropped, and the tying of gift boxes has been basically controlled. In terms of moon cake prices, local markets generally dropped by 30%, and middle and low-grade prices became the dominant market. In previous years, the phenomenon of selling tea, wine and watches in gift boxes was basically controlled, and authentic moon cakes were closer to the needs of ordinary people. Second, the packaging should be light and thin, pay attention to environmental protection, and try to recycle the mooncake boxes. In 2004, the packaging of moon cakes was mainly paper products, but there were also some iron boxes and wooden boxes. It is understood that in order to achieve the goal of "slimming" and "environmental protection", enterprises have adopted methods such as reducing the filling of foamed plastics in the packaging of mooncake gift boxes, adopting degradable packaging materials or adopting new technology of modified atmosphere packaging, and some businesses have begun to recycle mooncake packaging boxes with compensation. Third, pay attention to product quality, variety, health and new fashion. While paying attention to the quality of moon cakes, moon cake manufacturers also pay more attention to developing new moon cakes to make them nutritious, healthy and fashionable, such as fig moon cakes and corn melting moon cakes.
According to the characteristics of domestic moon cake market and Japanese and American food packaging, Pan Miaoquan thinks that in 2006, moon cake packaging and even the whole food packaging will develop towards brand specialization and green integration. The first is brand specialization. After years of competition, the leading position of various series of foods in the food industry has been scheduled. Different consumer groups have identified certain brands by self-positioning, while white-collar workers value brands more. Brand products are bought with satisfaction, eaten with confidence and delivered wholeheartedly, and their special and single-minded consumer groups are expanding and developing year by year. The same is true of mooncake packaging. Brand packaging has unique composition, exquisite printing and different shapes, which can be said to be the best partner of brand moon cakes. The second is green integration. With the vigorous development of the national economy and the improvement of people's living standards, consumers pay more and more attention to the quality of life. Pursuing health and returning to nature is the general direction of food and food packaging in the future. Not only moon cake enterprises, but also food enterprises such as bread, chocolate, cakes and cakes have begun to choose pollution-free and pollution-free green raw materials, and are equipped with computer-controlled aseptic, non-toxic and secondary pollution-free automatic production lines to ensure that the "green" of green food does not change color. At present, most moon cakes are packaged with paper products. Some experts have demonstrated that every time 1000 mooncake boxes are produced, 600-4000 trees with a diameter of 10 cm will be consumed. These mooncake boxes are reused, which is really a waste compared with the cost of making mooncake boxes. Coupled with improper handling, these mooncake boxes have become domestic garbage, affecting environmental sanitation.
Green packaging is the only way for mooncake packaging, and low-carbon production is also the social responsibility that every enterprise should bear.