There are various ways to start a business, which can be classified according to the scale, industry and gender of the entrepreneurs. Next, I have compiled some recommendations for you. Welcome to read!

which of the five business models is suitable for you?

Mode 1: Online Entrepreneurship

The Internet has changed people's lives, and at the same time, it has provided a brand-new way to start a business. Network entrepreneurship is different from traditional entrepreneurship, which does not need to start from scratch, but uses ready-made network resources. At present, there are two main forms of online entrepreneurship: opening online stores and registering online stores; joining online, operating in the form of an e-commerce website store, and using the source and sales channels of the parent website.

Mode 2: Join the business

Share brand gold mines, business know-how and resource support. With these advantages, franchise chain has become a popular new way to start a business. At present, franchise chain has the forms of direct operation, franchise, franchise, etc. The investment amount varies from 6,111 yuan to 2.5 million yuan according to the types of goods, store requirements and technical equipment, which can meet the different needs of entrepreneurs.

Mode 3: Part-time Entrepreneurship

After the policy of investing in shares came out, there was another choice for individual entrepreneurship. Especially for white-collar workers, if they have a lively mind, money and leisure, they want to make money; I don't want to give up my current job, so it should be the best choice to be a part-time boss.

Mode 4: Team Entrepreneurship

Entrepreneurship is no longer a pure pursuit of individual heroism, and the probability of success in team entrepreneurship is much higher than that in individual entrepreneurship. An entrepreneurial team composed of R&D, technology, market, financing and other aspects with complementary advantages is a magic weapon for entrepreneurial success, especially for high-tech entrepreneurial enterprises.

Mode 5: Conceptual Entrepreneurship

Conceptual entrepreneurship, as its name implies, is to start a business with creativity, ideas and ideas. Of course, these entrepreneurial concepts must be unconventional, at least in the industries or fields they intend to enter. Only in this way can we seize the market opportunities and attract the attention of venture capitalists. At the same time, these unconventional ideas must be operable, not impossible.

The best business model in the world

In the previous chapter, the three basic elements of starting a business are mentioned: people, things and money. If you choose the right one, you may be able to start a business smoothly, even if you can't ride the wind and waves, you will at least get twice the result with half the effort. However, after all, these three points are only the elements of entrepreneurship. If we want to make the three functions fit each other, we must have another indispensable condition-a reasonable business model-a method of integrating the three elements of entrepreneurship with other commercial resources.

Cai Chongxin gave up his job as a European investment bank and took his pregnant wife from Hong Kong to Hangzhou. When he was boating on the West Lake to talk about cooperation, Ma Yun almost jumped into the lake. At that time, Ma Yun had nothing, and Alibaba also had "nothing", at least in today's capital investment market. There was no system, no standard, and no prospect within reach. Ma Yun, who was full of passion and ambition, led his "18 arhats" to rush about in the Internet world like a stray soldier. At that time, Cai Chongxin, with an annual salary of HK$ 3 million, finally persuaded his wife and family, and most importantly, persuaded himself who had always been calm and rational, put away all his pride in the past and came to Ma Yun to receive 511 yuan's monthly salary.

In fact, Cai Chongxin is interested in the "things" selected by Ma Yun, the broad development prospects of the Internet, and more specifically, the business model of Alibaba B2B. At that time, the Internet in China was very lively. Ding Lei was Netease, Zhang Chaoyang was Sohu, Chen Tianqiao was Shanda, Ma Huateng was Tencent, and Li Yanhong was Baidu ... The business model in the Internet field focused on news portals, search engines and instant messaging, while Alibaba was doing e-commerce, and its prospects were not optimistic. However, Cai Chongxin is optimistic about its prospects. Like Ma Yun, he is convinced that B2B will become a trend and an advantage, which will set off huge waves in China's business circles. We are all aware of the following stories. Alibaba has been financing, growing and developing, and has made great strides all the way. It has expanded to various fields of e-commerce, involving B2C, C2C and other business models.

B2B, B2C, C2C, etc., these business models involving the Internet are new to the traditional business operation mode. We can see the changes in them, move the commodity information to the network, and show, publicize and sell it to potential partners and consumers in such a virtual space, so as to win each other's favor and reach a deal. Once such a transaction forms a scale and habit, it is difficult to reverse it: How many enterprises are used to publishing and querying business information on B2B platform? To put it simply, how many people don't search online for similar products before shopping, such as the price and quality?

The development of human society is sometimes slow and sometimes rapid, so is the development of business model. From bartering after the appearance of the rudiment of business, it is now various and constantly renovated, and it is constantly updated and upgraded like the weapons used in the war. In the cold weapon era, the soldiers fought hand-to-hand with swords and halberds, and people invented bows and arrows and slings in order to attack long-range targets. In modern times, these weapons have been hard to find, and they have been replaced by firearms, which are advanced high-tech weapons. However, the essence of war has not changed for thousands of years, just as the essence of business has not changed. Understanding weapons can restore the war and historical features of an era, and understanding and studying business models can not only clarify the history and context of business development, but also find the laws and grasp the trend of business development in the big economic environment.

so, what is a business model?

In this era of frequent investment and entrepreneurship, both fledgling entrepreneurs, successful entrepreneurs and low-key savvy investors like to talk about "business model", as if the word itself has infinite value and wealth. If you ask someone with such a question, you may encounter a full face of disdain and big eyes, and then you will hum proudly from your nostrils: Your boy doesn't even know what the business model is, so how dare you talk to me about starting a business? If you can avoid the supercilious look and ridicule and keep asking, maybe the other person can't tell you why.

Although the word business model is widely known now, the concept has not appeared for a long time, and there are different opinions on its definition. There is no widely recognized standard version, and most people's understanding of business model is limited to "what to do" and "how to make a profit".

In fact, the business model can be simply summarized as the ways and means by which a company makes money. Since it is a business model, it involves business activities, so all the direct or potential profit-making links in business activities will have corresponding business models.

clayton christensen, a professor at Harvard Business School, is the initiator of the concept of "disruptive technology". His theory contains the innovation and subversion of business model, and his summary of business model is quite refined: business model is a system of how to create and transmit customer value and company value.

in short, a business model is a way for an industry and an enterprise to create value. The value here includes two aspects. The first is customer value, that is, what the enterprise can bring to customers and customers; The second is commercial value, that is, how to make profits and create value for their own development. These two points are indispensable elements in a business model, and other factors are needed to realize customer value and enterprise value, which are, in a nutshell, key resources and key processes. These four elements are interrelated and function to form a complete system, and every participant in the system can get benefits in some way.

when we talk about business models, what are the key points we talk about?

the first is customer value. The first of the three elements of starting a business is "people". We used to talk about "managers", which means that from the internal point of view of enterprises, leaders keep a unique vision in selecting, employing and retaining people, while the customers and customers we are talking about now are another meaning of this element. Behind the product is the demand. Excellent leaders can accurately judge the customer's demand, and can adjust their production scale and management mode according to these needs. If you don't even know who your target customers are or what your customers need, who will your products be sold to, and how will your enterprise achieve profitability?

Nowadays, people are familiar with modern shopping malls, which integrate shopping, catering and entertainment. Such a business model fully considers the customer value: consumers only need to go to one place, where they can shop, eat, watch movies and exercise, thus saving time and cost. Different industries concentrated in shopping malls can win each other. Except for the customer groups they attract, the cost of contacting other customer groups is almost zero, and these people have become potential consumers. When you are tired of shopping, you always have to eat a meal, watch a Hollywood blockbuster after you have had a full meal, and you also need popcorn and snacks to accompany you when you watch a movie ... All these activities don't need to go out of the gate of the mall. In this way, while creating value for customers, the mall itself has formed a relatively closed space, which has retained the consumers to the maximum extent, so that the interests of the mall have also been effectively guaranteed.

Everyone is familiar with Starbucks Coffee. The company is headquartered in the United States and has chain stores all over the world. But have you ever heard of Taiwan Province's coffee dessert brand 85 degrees C? Maybe not, but if you know that this not-so-famous catering company beat Starbucks, will you look at it with special respect immediately? At the beginning of its establishment, Starbucks was regarded as an opponent. Starbucks entered the Taiwan Province market two years earlier and developed 211 branches. At 85 C, all its stores were opened next to Starbucks, and the latecomers came to the forefront. Soon, it had 345 branches, which far surpassed Starbucks in market share, profitability and total coffee sold, successfully challenging Starbucks' coffee culture and leading position. Now it has opened many branches to the mainland and overseas, with annual sales of up to 1 billion.

In fact, no matter at home or abroad, coffee shops have become an industry that is difficult to enter. Without saying that the market is saturated, only wolves like Starbucks can survive. The success of 85-degree C is inseparable from its unique business model. If we pursue the source of its business model, we should start with the entrepreneurial concept of founder Wu Zhengxue. One day in 2113, he had afternoon tea in a five-star hotel and suddenly had a flash of light. Can he bring this taste experience to the general public? For this reason, he searched all the senior pastry chefs in Taiwan Province and worked out his own unique route after many discussions, so the 85-degree C, which is still in its infancy, has a golden signboard: five-star flavor. It can be seen that from the initial conception, Wu Zhengxue set his sights on customers and thought from their perspective. Good quality and low price are the constant pursuit of consumers, and 85 degrees C directly took this pursuit as his own pursuit. This can also be seen in its subsequent development and positioning. Wu Zhengxue did not take coffee as the main theme of 85 degrees C, but chose cakes with more taste. The reason is very simple. Not everyone can taste the quality of coffee, but whether the cake is delicious or not can be distinguished in one bite. 85 degrees C insists on using the best ingredients and hiring the most experienced pastry chefs to create cakes with the best quality and taste. The same is true for its positioning and promotion of coffee. The same cost, the same quality, and the price are only one-third of Starbucks', and the geographical proximity directly pushes away Starbucks' market and consumers.

in the 85-degree c business model, the most important thing is customer value. First of all, it will open its own store next to Starbucks Bay, and besides having the opportunity to compete with Starbucks for customers, the most important thing is to give people a feeling of being on a par with Starbucks' taste and grade, and the customer's "vanity" will be satisfied in a small cake and a small cup of coffee; Secondly, what is hidden under the luxurious appearance of the tall building is the approachable price and more popular positioning, which is cheap but not low-end. The 85-degree C truly restores the essence of coffee as a drink, and everyone has the opportunity to taste and feel the high quality without spending most of the premium; At the same time, 85-degree C, with the signboard of coffee, focuses on cakes. It is also based on the psychology of consumers. When people buy cakes, they can give away coffee for free. When people fall in love with the taste of coffee, they will accept the coffee itself.

Only after fully considering the customer's value can we enter the customer's heart, and the 85-degree C takes into account the needs and psychological characteristics of low-and middle-level consumers, so that we can steadily occupy the most market share in just two years.

after the customer value is realized, the value of the enterprise will naturally be realized. People have always thought that the profit of high-end coffee like Starbucks is not high, and the low-end coffee will not be much higher, but the success of 85 C proves that this assertion is undoubtedly wrong. The low-end consumption is the capital that 85 C can beat the coffee chain brands.

in addition, the business model also has two elements, namely, key resources and key processes, which are as important as customer value and enterprise value, and are also the practical part of the successful operation of this business model. Take the 85-degree C as an example, it strictly controls the operation mode of the whole operation system while taking the route of "luxury parity" to ensure that the low price will not make sentimental enterprises lose money.

first of all, the products with 85 degrees C are comprehensive, and the profit of cakes is higher than that of coffee, but free or promotional coffee can attract people to shop for consumption. At this time, selling cakes can smooth out the profit of free coffee. Secondly, the 85-degree C is a way to reduce costs by establishing economies of scale, which is popularly called "small profits but quick turnover". It can be said that it can achieve multiple goals by opening branches quickly by participating in shares, occupying the market and greatly reducing costs and improving the brand image. At the same time, the 85-degree C chooses to trade directly with the importers of raw materials, which saves the intermediate business links, thus controlling the cost from the source. In addition, it is worth mentioning that 85-degree C not only attracts and hires the best five-star chefs by way of shares, but also hires the deputy store managers of KFC stores around the country as store managers with high salaries. Their rich experience and enthusiasm after being appreciated are also a fortune for 85-degree C.

Make full use of all the resources the enterprise has, and operate in a reasonable way, so as to maximize the value of customers and enterprises, and each link can be successfully operated to form a complete business model.

Best Business Model in p>2121

As an entrepreneur, you don't need to be a wizard to succeed. But you need to pay enough attention to financial management, and you are willing to take the time to understand which indicators are most important to the business, and how to measure and improve these in the long run.