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On the experience of opening a maternal and infant store

1。 In terms of funds,

store rent and transfer fee: these two fees depend on the location.

Decoration fee: 11,111

Computer and collection equipment: 3,111

Distribution amount: 21,111 to 31,111

Working capital: 5,111

Miscellaneous fees: 2,111

Total: 41,111 to 51,111

Operation. 4 Synbiotics, 5 Jindecai, 6 times love, 7 smart, 8 Jin Aocong

2) Food: 1 Aoyou, 2 Shengyuan milk powder, 3 Manan bovine colostrum, 4 Wyeth milk powder, 5 Mead Johnson, 6 Abbott milk powder, 7 Nestle milk powder, rice flour, 8 Meisujiaer, 9 Nanshan milk powder, 11 Heinz rice flour, fruit paste and meat paste. 2 countries Sheng Yuan (Qian Qian Ling, Gaishiling, Xinweiling, Xueer, Amino Acid)

2 baby products: 1) breastfeeding and delivery products: 1 bottle (including Adelaide, Rikang, Keer, Beiqin, NUK)2 bottle sterilizer, bottle nipple brush, milk warmer, bottle cleaner, milk powder box, cloak/towel quilt < 6 pillows, 7 baby strollers

3) Cleaning and care products: 1 baby shampoo, 2 baby bath essence 3 baby lotion 4 wet paper towel 5 water temperature meter 6 cotton swab 7 gauze towel 8 big bath towel 9 powder supplement box 11 talcum powder 11 bathtub 12 bath bed 13 bath sponge 14 safety pin 15 hair comb group 16 nail repair group 17 sunscreen

4) baby clothing, shoes and hats series: 1 cotton-padded underwear 2 robes/kimono 3 wraps/wraps 4 gloves 5 foot covers/socks 6 belly circumference 7 bibs/saliva shoulders 8 diapers/diapers 9. ) 2 paper towels

6) Health products: 1 baby pillow. 2 baby health circle,

Third mother's products: 1) pregnant and parturient series: 1 breast pad. 2 paper underwear/cotton trousers 3 pads/pads 4 adult diapers/sheets 5 nursing bra 6 corsets, corsets 7 home corsets 8 straps, 9 mommy bags 11 breast pumps 11. Prenatal education device.

four toys and books: 1) toys: intellectual toys, such as Xiangling. Musical toys, touch the ball. Manual toys, etc.) 2 Vision toys: darker toys 2) Books: 1 Look at the picture card 2 Mother's essential manual. 3 books on how to educate babies

In fact, maternal and child stores can be seen everywhere in Guangzhou now. As long as you have enough funds, you can open a store. Moreover, there are many online stores such as Taobao maternal and child stores. The biggest advantage of online stores is low prices. So if you want to open a maternal and child store now and only want to compare low prices with your competitors, the first day that your new store opens will herald the day when you close down. Not far away.

The management of a store is very knowledgeable.

Let's talk about the location first. Generally, the location of a maternal and child store is best next to a maternal and child hospital. Needless to say, the benefits are high, but generally the rent of this store is high, and more funds will be required. The marketing focus of the store can be placed on low prices. The service is difficult to do. Because generally going to the hospital is for examination and prevention. Generally, there will not be so many parents with BB. We will only make a comparison from the price. This is the type of maternal and child store in the Municipal Maternal and Child Hospital. We don't need to decorate it beautifully, and we don't need experienced staff. As long as we can look after the store, the flow of people in the hospital is enough to make the business of the store flourish.

The second place to consider is in a large community. The rent of this general store is not high (compared with the best location). However, the flow of people is not as good as that of hospitals, so the low price can only be one of the eye-catching features. Secondly, the service is invisible to the naked eye and can only be experienced, so this aspect can be brought into full play.

Let's talk about the service again:

First, membership cards. The most popular way is to discount members. The purpose is to attract members to spend continuously.

Second, door-to-door delivery is general. ..