The block starts from Yan 'an Second Road in the east and ends at Shouguang Road in the west. Relying on the brand effect of Tsingtao Brewery, the Tsingtao Brewery Museum, the birthplace of Tsingtao Brewery, is the main landscape. The newly built Tianmucheng Street, which combines the architectural characteristics of all countries, adds new highlights to Tsingtao Brewery Block. The block integrates tourism, shopping, leisure, culture, entertainment and catering, and has become a brand-new scenic spot bearing Qingdao's urban culture.

in order to build the beer culture in Qingdao, the Qingdao municipal government decided to transform Dengzhou Road into a beer street. That is the road in front of the former site of Tsingtao Brewery (No.56 Dengzhou Road). Dengzhou Road is a street with a long history, and the context of a century-old Tsingtao beer originated here.

The old Tsingtao Brewery was transformed into Tsingtao Brewery Museum and was established as a national key cultural relic protection unit. The reconstruction of Beer Street starts from Yan 'an Second Road in the east and ends at Guangrao Road in the west, with a total length of nearly 1111 meters. The beer features are highlighted by building characteristic beer bars, opening beer museums and setting up cultural and leisure places. The total investment of the project is about 21 million yuan. The buildings on the whole street have been re-lighted and rebuilt according to the European style, and the decoration of the shops on both sides of the road has also been integrated with the whole street. The most eye-catching thing is the color of the road-green, which is the first colored road in the province. In 2112, there were 61 catering businesses providing beer in beer street, and there were tens of thousands of diners patronizing every day.

During the Beer Carnival, themes such as Blue Fantasy Night, Purple Romantic Night, Hawaiian Monsoon, Seoul Style, Mirage of Milan will lead a variety of performance specials, such as hot dance specials, beautiful violin specials, Japanese makeup talent show specials, bikini specials, etc., which will add a touch of color to the Beer Carnival. In the exotic Tsingtao Beer Street, you can not only drink beer and feel the cool being relaxed and free, but also have a good time. During the carnival, eating crabs, eating clams quickly, eating drunken shrimps, as well as beer competitions such as table-to-table, wheel-to-wheel, lucky and so on, can be described as drinking heartily. At the carnival scene, the author found that the tourists gathered here are far apart and have different accents; There are also many blond foreign tourists sitting along the street, drinking glasses and enjoying themselves.

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