wechat applet solution for catering industry

recently, we have received a lot of business in catering industry, and we often chat with catering bosses about some changes in the internet age. Today, let's talk about the industry pain points of the catering industry and the WeChat applet catering industry solution.

First, the pain point of the catering industry

1. There is no passenger flow

Xiaobian gives you an analysis. The customers of a restaurant are composed of old customers and new customers, and the old customers are changed from new customers. How do new customers come? Handing out leaflets and coupons (direct, simple and rude)

2. Publicity pages, the cost of coupons is relatively high

From event planning, graphic design, selecting materials for printing, finding employees or part-time distribution, and then implementing the distribution, many bill issuers did not really send them to consumers in the process of sending them, for example, they threw them into the trash can for unfinished tasks, because they were with him.

3. The utilization rate is relatively low.

How much can you get when you arrive at the store? If you eat a bowl, you can get a bowl for free, and you can get a discount. Activities like this do have a certain effect, but the effect is far from the goal of the merchants, and even the effect can't support the money spent on this activity. The main reason is that such activities are normal, and many people throw them away casually, and they soon forget about it without throwing them away in their bags.

4. It's inconvenient to carry

Now all walks of life are all kinds of membership cards, and their wallets are always filled with all kinds of membership cards, and some of them are simply left at home, so the probability of spending money in the store is lower

The above is the traditional way of attracting new customers in restaurants, so how can WeChat applet solve the scheme of attracting new customers in restaurants?

Pain point 2: Dining is complicated

1. The process of getting a membership card is complicated

Getting a membership card also requires consumers to fill in their name, mobile phone number, taste and even address, which will make consumers very disgusted. The membership card is inconvenient for consumers to carry and easy to lose.

2. It's inconvenient to order food

From the ordering waiter to the kitchen, and later payment, the ordering process is lengthy and time-consuming. Why many fast foods are popular is to save time.

3. Inconvenient cashier

If a restaurant is doing well, it may need to queue up at the front desk when paying the bill.

pain point 3. I don't know how to promote restaurants

I don't know how to promote my own restaurants, and I can't find a suitable traffic entrance? When doing promotional activities, many food and beverage outlets directly promote according to the radius of several meters. However, many food and beverage outlets are doing it in this way, and there are too many disadvantages to make ends meet.

second, how to do the WeChat applet in restaurants?

1. Go through the code scanning applet for members

, follow the prompts and move your fingers to become members.

2. Order food in one step

The applet can scan the code to order food. After entering the store, you don't have to call the waiter to directly scan the QR code on the table to order food, which is convenient and saves time and trouble. After ordering, the system orders directly to the kitchen, and in addition, many people can order together, adding or subtracting at will.

3. There is no need to queue up at the cashier

Customers can scan the code to order and pay immediately, and there is no need to queue up. The waiter can really make customers feel the perfect service.

Third, WeChat applet is an effective choice for the catering industry

And catering stores can be said to be in great need of WeChat applet for drainage, or to optimize and reduce catering services. Why is WeChat applet an effective choice for the catering industry?

1. Aiming at user stickiness

For enterprises and businesses, the cost of making a small program is quite different from that of making an APP, and at the same time, the small program also has obvious advantages in development time. Now the small program industry is very popular, mainly because small programs are lightweight products, which can be directly opened and used without installation and download. For the catering industry, it is conceivable that it is difficult for users to download an APP in the store. Even if the APP is downloaded in the store, it will be deleted soon.

2. The role of applets in catering

Let's start from the aspect of drainage. For catering enterprises and merchants, it is only necessary to hang the QR code of applets at the door of the physical store to promote the new function, and any interested users will scan the code. In this way, accurate users can be effectively reached, and customers can also know the characteristics and information in the store.

Also, after the user uses the applet, the merchant will leave a record, and the user can make an appointment and pay directly through the applet. The merchant can know the user's meal position the day after tomorrow, reach the time, inform the kitchen to make it, and make everything digital and effective.

3. Reduce manpower

For traditional catering, any guest has to ask, take a seat, serve food, collect money and other processes, and a lot of manpower is wasted in this process. However, the applet has the natural ability of scanning code to order and pay, which can greatly reduce the process and let users enjoy a more convenient consumption experience.

Fourth, how does WeChat applet assist the operation of the catering industry

In the Internet age, the competition of all industries is constantly expanding in both time and space dimensions, and the operation of the catering industry is definitely unavoidable. Because of the appearance of WeChat applet, it has opened up another space for the catering industry, especially the function of "nearby applet", which makes customers associate with the restaurant before they arrive at the store and still play a role after eating.

before the meal: the customer didn't arrive at the store, and the applet took the lead.

Many catering bosses think that the service only begins when the customer enters the restaurant, and naturally stops when the customer leaves the restaurant. The restaurant only needs to serve the customer face to face, so catering bosses pay special attention to the perceptible factors in the store, such as site selection, decoration, lighting, production and menu. However, the scene after the customer enters the store is only one of many business links. Competition has already begun before customers enter the store.

Applets and friends circle advertisements near WeChat can well promote the conversion of users to the store before meals, and users can find surrounding restaurants by opening nearby applets; The local promotion of friends circle can accurately radiate the crowd around the restaurant and guide natural traffic and users to the store.