Business Plan for Unmanned Aerial Vehicle
Unmanned Aerial Vehicle (UAV) is an unmanned aircraft operated by radio remote control equipment and its own program control device, or operated by vehicle-mounted computer completely or intermittently. Below, I will share the drone business plan for you, hoping to help you!
Chapter 1 Overview
Unmanned Aerial Vehicle (uav) is an unmanned aircraft operated by radio remote control equipment and its own program control device. Including unmanned helicopters, fixed-wing aircraft, multi-rotor aircraft, unmanned airships and unmanned paragliders. Broadly speaking, it also includes near space vehicles (21-111 km airspace), such as stratospheric airships, high-altitude balloons, solar drones and so on. From a certain point of view, UAV can complete complex air flight tasks and various load tasks under unmanned conditions, and can be regarded as an "air robot". This paper first discusses the background and significance of the business plan, and then analyzes the internal and external environment of the quadrotor UAV project by using the theory of strategic management. It is considered that although the domestic UAV civil market is in the introduction period, it has a wide market application foundation and great development potential. Determine the target market and market positioning, and then make a marketing plan. This paper evaluates the financial decision-making indicators of the project, and finally analyzes the possible risks of the project by using the relevant theories of risk management, and puts forward corresponding risk countermeasures and risk avoidance methods. This business plan provides decision-making reference for hummingbird's capital financing, hoping that hummingbird can absorb the expected industry investment, so as to achieve the win-win goal of investors, customers, employees and even society.
Chapter II Project Background
UAV first appeared in the 1921s, when it was used as a training drone. Is a term used by many countries to describe the latest generation of unmanned aerial vehicles. Literally, this term can describe cruise missiles developed from kites, radio-controlled aircraft to v-1 missiles, but it is limited to reusable heavier-than-air aircraft in military terminology. In the first decade of the 21th century, all countries in the world were vigorously developing unmanned aerial vehicles for various purposes. At present, 32 countries in the world have developed more than 211 kinds of unmanned aerial vehicles, and 55 countries are equipped with unmanned aerial vehicles. UAV has become the biggest highlight in the development of weapons and equipment in this century. It is reported that from 1993-21XX, the total number of unmanned combat weapons in NATO countries increased by 1.7 times, and this number reached 1 million in 21XX.
in China, the development of unmanned aerial vehicles (UAVs) is relatively backward, and the early research and development of UAVs basically focused on meeting the needs of military drones. However, with the gradual understanding of UAVs in China, especially after the Wenchuan earthquake, UAVs have been recognized by the society and government departments at all levels, and their technology has developed very rapidly. In recent ten years, more than 71 enterprises have been established in China to enter the UAV industry, engaged in the R&D, manufacturing and industrial application of UAVs, forming a new industry. From the current stage of industrial development, China's unmanned aerial vehicle industry is in the market introduction period. In view of the huge potential of the market, all kinds of capital have shown strong interest in this industry, and they have entered or tested the industry one after another, and related unmanned aerial vehicle enterprises have also emerged rapidly in China. With the establishment and growth of the UAV market, the domestic civil UAV market is still in the stage from formation to development. hummingbird Company is committed to the development and sales of civil UAVs, hoping to occupy the civil UAV market as soon as possible and become a leading enterprise in the civil UAV industry.
Chapter III Product Technology and Service
3.1 Product Analysis of UAV
3.1.1 Product Overview
hummingbird UAV is a small multi-rotor UAV, which is a high-tech product integrating aerodynamics, automatic control technology and carbon fiber composite technology. Moreover, UAV is not a single UAV product, but an UAV system composed of aircraft, microwave link, load pan/tilt, ground station, remote controller and charging equipment. Compared with humminhbird UAV, domestic multi-rotor UAV generally has several characteristics:
1. Due to the lack of in-depth understanding of carbon fiber materials and experience in multi-rotor aircraft structure development, domestic manufacturers generally use low-cost general molding materials to make aircraft structural parts, which has the advantages of lower cost and disadvantages of heavier weight and poor waterproof.
2. Domestic manufacturers are lack of in-depth research on aircraft motors, unable to customize and develop motors according to the design requirements of aircraft, and generally adopt finished aircraft model motors on the market. The output characteristics of such motors are not designed for multi-rotor aircraft, but are all high-speed motors. The advantages of this motor scheme are low cost, but the disadvantages are high power consumption, low efficiency and heavy weight, which greatly reduces the endurance of the aircraft. Under the similar battery configuration, the battery life of domestic quadrotor aircraft is generally only 61-71% of that of md4 series quadrotor aircraft.
3. The decisive factor of flight attitude of quadrotor aircraft is the algorithm design of flight control software. At present, some flight control software of domestic quadrotor aircraft are converted from helicopter flight control software, and some are improved from foreign open source software, which lacks correlation with the hardware design of specific aircraft, has single function and unfriendly man-machine interface, and there is a huge gap between the actual attitude control performance and stability in complex flight environment and the flight control software of Company A.. Some researchers in the industry believe that the gap is at least 5 years.
4. Limited by the technical strength, domestic quadrotor aircraft manufacturers often pay attention to the aircraft itself, ignoring the integrity of the whole system. Airborne equipment, ground equipment, communication links and peripheral equipment are all patchwork, lacking consistent design. Users can't use it out of the box, and repair rate is also very high.
5. The technical background of domestic quadrotor aircraft manufacturers is mostly airplane model enthusiasts, lacking real mass production capacity, no experience in quality control and poor product consistency.
However, with the optimistic market of quadrotor unmanned aircraft, more and more capital will enter this emerging industry. It is expected that there may be truly competitive products at home and abroad in the next 2-3 years. Therefore, Company A must reduce the cost as soon as possible, improve the production capacity, increase the marketing efforts, expand the sales scale, use the high-tech threshold and industrialization ability to form the first-Mover advantage, and form the de facto market monopoly to the greatest extent.
Chapter IV Market Analysis
4.1 Market segments The civil drone market has been established in many industries in China, and has initially formed different markets. Here, these markets are listed as follows: armed police special police market, remote sensing mapping market, emergency rescue market, film and television shooting market, power equipment market and scientific research market.
4.2 Selection of target market
As DJI Zero UAV Company has occupied a large part of the civilian market in the market, our company's main target is the young people who have not been selected by DJI Zero UAV Company. Young people have a strong ability to accept new technologies, and most of them have the so-called geek spirit. Opening the market among people in this area is equivalent to opening the drone consumption to fight the future.
Chapter V Marketing Strategy
5.1 Product Strategy
Because the market the company is facing is different industry markets, and many markets are not well aware of the products, and there are doubts about the reliability of the products, therefore, the main ways adopted in product strategy are:
(1) improving the reliability and industry adaptability of the products, and developing matching systems according to market characteristics, such as characteristic ptz, special video equipment, etc. This will make it easier for customers to understand the products, and thus establish customers' interest in products and guide customers.
(2) Actively carry out the pre-technical support and post-technical training for product sales. Technical support and after-sales service are both indispensable parts in product sales. Professional pre-sales technical support and perfect after-sales service are conducive to building customers' confidence in products and promoting product sales on the premise that customers do not have a strong understanding of products.
(3) actively develop new products and improve product performance to maintain product advantages. At present, many capitals have begun to pay attention to the civil UAV industry, and related technologies are also developing rapidly. In order to maintain the advanced nature of products, companies must constantly use various technologies to improve product performance and develop new products, so as to widen the distance from competitors and maintain product advantages.
5.2 price strategy
in terms of price, the company will adopt the strategy of high quality and low price, because the company's main consumer group is teenagers, whose consumption power is not too high, and adopting the strategy of low price can quickly occupy this market.
5.3 Promotion Strategy
Although UAV is a new industry, customers' awareness of such products is very low. In terms of marketing, our strategy is mainly to cooperate with distributors to hold product exhibitions and seminars for specific users, and at the same time selectively participate in' professional exhibitions' in the police and fire protection industries, so as to improve the visibility of enterprises and products in the target industries. Advertising for teenagers can play a great role in sales, but in a period of time, distributing drone advertising on university campuses and organizing students' drone shooting and flying activities can increase students' awareness.
5.4 After-sales service strategy
1. Compared with other products, the after-sales service of UAV is very important, and it is also an important part of the company's marketing strategy. The main work of UAV after-sales service includes UAV control training, UAV maintenance, and parts provision. The company has always placed an important position in the after-sales service strategy, and created a customer-centered all-round after-sales service system, including:
The standardized use training company has compiled a training manual for UAV operation, which specifies the training content and training time of the trainees, and conducts corresponding assessment after the training is completed, and the delivery of the products can only be completed after the operation certificate is issued. In order to ensure users' proficiency in the use of products, the company has also developed training products, which are provided to users to strengthen product control.
2. Lifelong service, maintenance and free software upgrade of products. After the product sales are completed, the company will establish a complete product use file, and the company will carry out lifelong service and maintenance for the products. If the products are damaged or damaged due to product quality, the company will carry out free service for the products. Because the flight control software is constantly updated, the company upgrades the software of the user's products for free at the time of users.
3. Establish a 7×24-hour national service system. A special after-sales service department has been set up within the company, equipped with specialized technical personnel. Besides training users, it is also responsible for providing 7×24-hour service to users and arriving at the scene within 12 hours for major accidents.
Chapter VI Financial Analysis
6.1 Direction of use of funds
The direction of use of funds raised by this project includes:
(1) Acquisition of 11% shares of gopro sports camera brand;
Nowadays, the main application of unmanned aerial vehicles is aerial photography, and cooperation with sports cameras is an inevitable trend. gopro started as a hardware manufacturer, creating new market demand, aiming at the segmented user market, and it is highly compatible with the company. It will enable the company to gain a foothold in the drone market.
(2) Market development of products
Because the domestic civilian market of unmanned aerial vehicles is still in the development stage, various industries are still exploring and trying the use of unmanned aerial vehicles. In order to ensure the healthy development of the market, it is necessary to guide and cultivate users and gradually form the market leading position of brand products of Company A..
(3) daily working capital guarantee of the company
An enterprise needs sufficient capital guarantee in its business activities, and sufficient capital reserve will ensure that all business activities of the enterprise are orderly.
6.2 Cost estimation
(1) Material cost According to the current material cost accounting, the material cost per unit product accounts for 35% of the product price. The raw materials needed for the products did not fluctuate greatly, and the related raw materials and electronic devices were not embargoed to China due to war and other reasons.
(2) The R&D and service of wage and welfare products require high-end technicians, so the level of labor costs is relatively high. According to the actual situation and development plan of existing enterprises, the wages and benefits are planned, which are listed in various expenses respectively, and the unit wages and benefits are increased by 11% every year (estimated according to the number of employees in the company; Pension insurance, medical insurance, industrial injury insurance, maternity insurance, housing accumulation fund and other benefits are accrued according to 31% of the total wages).
(3) The total amount of technology licensing fee for the quadrotor UAV is 2 million euros, which is 21 million yuan according to the exchange rate recorded at that time. Based on the principle of conservatism, the license is used indefinitely and is amortized by 2% of sales temporarily.
(4) depreciation of depreciation expense items is calculated according to the straight-line method. The depreciation period of machinery, equipment and vehicles is 5 years, and the houses and buildings are rented, so depreciation is not calculated.
(5) The daily management expenses (including office expenses, travel expenses, and other expenses) of management expense items shall be accrued according to 11% of sales revenue.
(6) Financial expenses In order to obtain the credit rating of the bank, the company applies for a bank loan of 1 million yuan every year and pays it off in the following year. The financial expenses are calculated at 11%.
(7) The sales value-added tax of sales tax and other expenses products is 17%, and taxes and surcharges are calculated according to 1.97%. (8) R&D expenses R&D expenses are accrued according to 8% of sales revenue. R&D expenses include the expenses of outsourcing R&D, R&D materials, testing, prototype making, depreciation of R&D test equipment, etc., and do not include the salary of R&D personnel.
(9) Income tax rate According to the company's plan, it will be recognized as a high-tech enterprise in 2113. Therefore, since 2113, the preferential corporate income tax policy has been levied at 15%.
(11) Marketing expenses Marketing expenses include pre-sales technical support, market development, product launches, industry exhibitions, promotion travel expenses, advertising fees, etc., and are accrued according to 5% of sales revenue.
(11) After-sales service and training, users need to be trained and provided with free after-sales service after the sale of this product, and the total expenses are accrued according to 3% of the sales revenue, including the travel expenses during the training process.
(12) Logistics expenses During the product sales, all logistics expenses are paid by Company A, which is calculated according to 1.5% of sales revenue.
(13) venue cost The company's current venue is a rented venue, with a total cost of 1 million/year, which is expected to increase by 11% every year, and there is no need to decorate and transform the venue.
(14) Office expenses required by enterprises.