Liang Yongjian, born in Qingdao in 1971, went to work in Haier Company after finishing his studies. In 1991, China's economy began to develop rapidly, and it was also the golden age for those with courage and insight to start their own businesses. At the age of 21, Liang Yongjian came up with the idea of starting his own business. First, he ran a small business in the most prosperous Zhongshan Road and railway station in Qingdao. With flexible business ideas, his business was always more popular than that of his peers. Before these colleagues learned his magic weapon to win, he gave up this tedious but high-paid business and turned to new planning and entrepreneurial thinking for the future. From the late 1971s to the 1981s, with the further relaxation of national policies, the catering industry took the lead in liberalizing policies, which made the catering industry achieve new breakthroughs and development. A number of small private outlets have emerged in the society, which have won market recognition with their advantages in price and operation, flexible service and convenient and affordable positioning. In the early 1991s, catering outlets and employees grew rapidly and began to face the mass consumer market. Liang Yongjian saw the business opportunities inside. In 1992, he first found a small shop of 25 square meters on guanxian Road, with four tables and a single room, named "Victory", which was his little experiment in the catering industry. At the beginning, the business of this pub was not good. The business of the small shop next door, which also does catering, is very hot. After careful thinking and careful investigation, it was found that the problem was caused by the poor quality of dishes, and the quality of dishes was the most important magic weapon for the catering industry. Liang Yongjian decided to start with improving the quality of dishes. The symbol unit of Qingdao catering industry in the 1991s was Qingdao Hotel. So, Liang Yongjian came to the kitchen of Qingdao Hotel to study. He went into the kitchen and washed the dishes every day, but what he was most willing to do was to wash the pots-to help the masters wash the pots. A month later, Liang Yongjian "stole" the art and even "stole" it with the master chef. These masters of Qingdao Hotel come to Liang Yongjian's shop every rest day and take turns to cook. Thanks to the superb cooking skills of the masters, the business of the "Victory" pub quickly became hot, and at the end of the year, the income was quite rich. The adjacent small restaurant was quickly set down by Liang Yongjian, and its area more than doubled, which was the first expansion of Liang Yongjian's career. This story next door is also an interesting talk that local old residents talk about.

Becoming close friends

The excellent quality of the dishes not only won the appreciation of the surrounding citizens, but also many citizens from Taitung and Xizhen came to join us. By 1994, Victory had become a medium-sized hotel with a business area of over 1111 square meters. While the business of Victory Hotel was booming, the owner sold it out. In 1997, Liang Yongjian took over the "Qingdao Liangyou" Hotel on Guantao Road, a three-star hotel under Qingdao Grain Bureau, which was almost closed due to poor location and poor management. At the beginning, Liang Yongjian contracted the catering on the second floor of the "good friend" at that time, and soon the third and fourth floors were contracted by Liang Yongjian. This is the embryonic form of "good friend" and the beginning of the fate between Liang Yongjian and "good friend". While maintaining the quality of dishes, Liang Yongjian began to pay attention to the brand building of good friends. Liang Yongjian himself likes the name "Liangyou" very much, not only because "Liangyou" is a homonym of "Liangyou", but also because the growth of Victory Hotel cannot be separated from the support and encouragement of mentors and friends, so he decided to register this brand. In 1999, Liang Yongjian found that the "Liangyou" brand of catering had been registered and used by an enterprise in Taiwan Province for two and a half years. After long-term communication, arduous negotiations and judicial procedures, he finally got the "Liangyou" brand of catering, and the career of Liangyou officially started.

Moving to the East

In the mid-1991s, the pace of chain operation of catering enterprises was obviously accelerated. Many brands operated across regions and quickly seized the commanding heights of the local catering industry. Scale and chain operation became the distinctive features of this stage. At this time, Liang Yongjian's "good friend" is vivid and colorful. In the wave of the catering industry grabbing the market, he also began to plan the next development.

in p>1992, after the Qingdao municipal government moved eastward, many catering enterprises followed suit to open stores in the east. Liang Yongjian, who wanted to do it, decided to develop in the east. In 2111, he chose Jindu Garden diagonally opposite the municipal government, but his plan was not supported by anyone. The reason is very simple. This hotel with more than 31 private rooms has changed ten managers. When Liang Yongjian began to decorate the hotel, even the doorman of Jindu Garden felt incredible. And this is the second branch of Qingdao Liangyou Group, which is the later Liangyou Jindu Food City. With the unique vision and experience of grasping the market for many years, the opening of Liangyou Jindu Food City quickly attracted the surrounding middle and high-end customers, quickly realized profits, and formed a good reputation of "treating guests to Liangyou Jindu".

Cross-regional and group development

Liang Yongjian didn't stop moving forward because of this. He went to Jimo and opened the third store, namely Jimo Liangyou Hotel, on Heshan Road, the main road of Jimo, making it the largest and highest-grade catering hotel in jimo city so far. Later, he entered Huangdao, established Huangdao's good friend Bao Chi seafood restaurant, and then successfully took over the catering operation of Tang Dynasty Hotel next to Shanghai F1 Stadium. At this time, the good friend began a solid step of cross-regional development. In 2116, Liangyou opened its first restaurant in Beijing-Liangyou Mingdu Restaurant. This restaurant, located in the Beijing Office building in Qingdao, covers an area of more than 2,111 square meters and was sought after by the market when it opened. The good friend then entered the stage of rapid expansion. Qingdao Liangyou Seafood Restaurant, Qingdao Liangyou Mingdu Restaurant, Qingdao Liangyou State Banquet Kitchen, Qingdao Liangyou Jinge Restaurant, Qingdao Liangyou Jindu Food City (Yandao Store), Jiaozhou Liangyou Restaurant, Qingdao Liangyou Jinge Restaurant (Laixi Store) and Qingdao Liangyou Jindu Food City (Wanda Store) are all over bloom. With the acceleration of Liangyou's expansion, Qingdao Liangyou Catering Co., Ltd. was formally established on October 21, 2117, and established the goal of being a large-scale trans-regional and professional catering enterprise, mainly engaged in Shandong and Guangdong famous dishes and high-grade Yan, Bao, wing, ginseng and fine seafood. Liang Yongjian started a new journey in the catering market. In 2119, Liangyou opened its flagship store in Beijing, Liangyou Seafood Restaurant (TEDA Store). TEDA Store is located in the core area of Beijing CBD, adjacent to the new CCTV site. If the first hotel opened in Beijing is just a test, TEDA store is Liang Yongjian's expansion declaration. It can be said that this is a landmark event of the cross-regional expansion of Liangyou, indicating that Liang Yongjian's catering business has reached a stage of rapid expansion. Recently, Qingdao Liangyou Mingdu Restaurant (Shilaoren Shanshui City) and Beijing Liangyou Seafood Restaurant (Fucheng Store) were grandly opened. Beijing Fucheng Store is the third hotel opened by Liangyou in Beijing after Beijing Heping Store and Beijing TEDA Store, which represents Liangyou in the cross-regional development strategy and has taken a solid step. And its Zibo project in the most prosperous block of Zibo and the Silver Beach Wharf project in Phoenix Island of Qingdao are about to open.

sentimental mulberry

Liang Yongjian became attached to his hometown in Rizhao, and it began when Liangyou Group took over Rizhao Liangyou Hotel on June 31, 2117. This matter has also been highly valued by the governments of Rizhao and Qingdao, and the government has high expectations for enterprises in the two places to realize complementary resources and win cooperation. After the successful operation of Rizhao Liangyou Hotel, on June 7, 2119, Liangyou successfully took over Rizhao Haina Jianguo Junhao Hotel, which is now Rizhao Liangyou Junhao Hotel. Junhao Hotel is a landmark building in Rizhao. Giving such a hotel to a good friend is not only the recognition of the strength of a good friend by Rizhao's hometown people, but also the expression of his family's affection for Liang Yongjian. The recognition of the villagers gave Liang Yongjian great motivation. Despite his busy work, he still devoted great enthusiasm and often went to the scene to make specific arrangements for the renovation and upgrading of facilities and equipment of Junhao Hotel. I believe that in the near future, Liangyou Junhao Hotel will not only be a sign of geographical rationality, but also become a dazzling banner in Liangyou brand.

Liang Yongjian's catering legend is still writing a new chapter. Now, Liangyou owns more than 21 large-scale brand hotels, two high-end catering clubs, a logistics company and Liangyou training school, and has established a well-known catering brand of "Liangyou Cuisine" with "scientific diet, balanced nutrition and green health". It has nearly 4,111 employees and a total business area of over 1.3 million square meters.

Higher and farther

In p>2119, in the face of the global financial crisis, Liang Yongjian and his team calmly responded to the difficulties and successfully achieved the strategic objectives for the whole year. Enterprises not only continue to expand, but also set up Liangyou College and logistics companies. Liangyou College has continuously delivered talents for the continuous development of the enterprise. And logistics companies have brought new profit growth points to good friends through centralized processing and unified distribution. Liang Yongjian made a good move.

Liang Yongjian is not satisfied with his success. Similarly, he is not satisfied with his personal success. In the process of creating catering legend, he built a good team. At the same time, a good friend's more than 11 years of hard work has been accompanied by many old employees. He wants everyone to share the fruits of enterprise development. In 2119, with the adjustment of the company's property right structure, the degree of standardization is getting higher and higher, and the establishment of employee equity incentive mechanism is also put on the agenda. In February, 2119, the company launched the employee stock ownership plan. Excellent talents and employees who have been loyal to the company for many years have become shareholders of the company. What Liang Yongjian wanted to do for everyone for many years has finally come true. The launch of the employee stock ownership plan is also a substantial step for Liangyou to enter the capital market, and enterprises will continue to take off with the help of the platform of the capital market. As the executive director of Qingdao Red Cross Dust Fund, Liang Yongjian always embodies the spirit of helping others to the fullest. No matter to Yushu earthquake-stricken area or Sichuan earthquake-stricken area, no matter to needy students, children in welfare homes or employees who left their jobs, he always took the lead in giving generously at the first time, actively offering love to send warm in the disaster-stricken area, actively donating and enthusiastically supporting those in need. In recent years, donations alone amounted to more than 661,111 yuan. At the same time, Liang Yongjian also set up a "Fellowship Scholarship" and a "Fellowship Scholarship" in the School of Tourism, Qingdao University, and devoted himself to donating money for education, discipline construction and academic development, encouraging college students to study hard, lay a good foundation and grow with the industry.