1. Personalized brand positioning. Nongfushanquan advertising slogan is a household name, and full of personality. Such as "Nongfushanquan a little sweet", different from pure water, mineral water, alkaline water, etc., emphasizing "sweet", that is, highlighting the individuality, but also close to consumers; and such as "we do not produce water, we are just a porter of nature! Another example is "We don't produce water, we are just nature's porter", which not only distinguishes us from other brands, but also emphasizes the originality of water. These slogans, catchy, easy to remember, highlighting the personalized brand features, send people to the nature of comfortable life aspirations.
2. Packaging design to achieve the product. Consumers have a deep memory of bottled and barrel-loaded ordinary water and its packaging design, and a limited understanding of Nongfushanquan high-end water, its glass bottle of high-end water launched in 2015, and subsequently upgraded to the "Chinese Zodiac bottle" unique packaging design, once launched, immediately gained the general recognition of the market.
3. Brand advertising storytelling, enhance brand connotation. Nongfushanquan shot different microfilm advertisements based on the real stories of various types of their own employees. That is to publicize the brand of Nongfushanquan, and through the story to pull into the distance with consumers. Such as "the last kilometer", "one hundred and twenty miles", "a day's vacation" and other microfilms, let you watch the story when watching the advertisement, and at the same time let you remember the brand of Nongfushanquan when watching the story. It can be imagined that the ads that give the story, the ads themselves, the planning of creative communication power, and their own employees as a story prototype, more close to life.
4. Cross-border marketing, leverage. Nongfushanquan was teased as "the most advertised water", well versed in cross-border marketing philosophy - **** win. It has cooperated with music and other variety platforms, such as "China Hip Hop" and "Youth Practitioner", to show the brand of Nongfu Spring to the youngest and most fashionable groups, and eventually be widely known, accepted and loved.
Nongfushanquan stands out in the 2018 Zhejiang Business National Top 500 List. Nongfushanquan's 2017 revenue was 16.25 billion yuan, an increase of 8.3% year-on-year. This is the first time that Nongfusanquan has made its performance public.
Nongfushanquan can lead the industry in the Chinese market, in addition to the advantages of product power, but also in marketing. Brand advertising, packaging features and other aspects have been very creative.
① Nongfushanquan is a bit sweet
This is a household advertisement slogan of Nongfushanquan brand, which was broadcast on TV and spread all over the country. The slogan shows the characteristics of its high-quality water source, and expresses to consumers the quality of its water source, natural water, healthy water, pollution-free. "Sweet" became the label of Nongfu Shanshanquan, printed in the minds of consumers.
②We don't produce water, we're just the movers of nature
Another Netflix tagline deepens the impression of "natural water, healthy water" of Nongfushanshuanshuanshuanshuanshuanshuanshuanshuanshuanshuanshuans in the consumers' mind again.
③Every drop of water has its source
In the advertisement, Nongfushanquan shows the good water source and environment of Emei Mountain in Sichuan Province, which makes the consumers have more trust.
③What kind of water source breeds what kind of life
Nongfushanquan used a documentary advertisement to show consumers the purity, beauty and nature of the water source in Changbai Mountain. It gives everyone a deep impression . In order to express this concept, it also opens the production workshop in Changbai Mountain, which can be freely visited by users.
In the advertisement, Nongfushanquan also shows a series of details of the production, filling, testing, packaging, packing and other details of the water bottle in front of the public. Just like the popular transparent kitchen in the restaurant industry, so that consumers can rest assured. The company's website has been updated with the latest information on the company's website.
It is indeed two dollars, the hospital commissary. Unbelievable price regulation
Listing has nothing to do with good or bad, listing is financing, a country's nuclear bomb production plant will be listed? You don't need to go public if you have money of your own, going public gives you more money to carry out your work, it has nothing to do with whether the company is good or bad.
Why not listed because the profit is not lack of money, so these companies just listed need to review is simply lack of funds, not make money ready to go out or have a broad prospect of lack of funds to develop
No wahaha good drink