1. Use social media: use social media such as Weibo, WeChat, and friends circle to publish promotional copy, pictures, videos, etc. Give Alipay's concept of public welfare and active communication to more people and attract more users to participate in public welfare activities.
2. Planting grass marketing: through content marketing, blog writing, etc. , choose the right public welfare projects, so that users can experience and feel the happiness, emotion and sense of accomplishment of donation, thus establishing a wide range of attention and participation.
3. Offline publicity: You can attract the public's attention through offline activities, such as holding charity bazaars, charity performances and charity runs. To further promote the promotion and dissemination of Alipay public welfare.
Social media can cover a large number of users and can carry out various forms of publicity; Holding activities can attract more people's attention and participation and improve public participation; Cooperation with other non-profit organizations can expand promotion channels and social circles.