The word Kung Fu carries a lot of weight in the hearts of China people, because it takes a lot of time and energy to practice Kung Fu. Kung fu represents strength. For example, Kung Fu stars Jackie Chan, Jet Li, Bruce Lee and Donnie Yen are all Kung Fu people. They showed the world the power of China Kung Fu, so people admired them when they mentioned it.
And those catering operators seem to have caught people's psychology, so they added the word kung fu before the dishes. A food with or without kung fu will feel psychologically that the food with kung fu is more cooked, the materials used are purer and more historical.
For example, if you go to a restaurant and order a bowl of noodles, if the name of this bowl of noodles is Kung Fu noodles, do you think the noodles have been upgraded? First of all, I feel that this bowl of noodles is different from ordinary noodles, and the production technology of noodles is also different from ordinary noodles. Finally, I feel that this bowl of kung fu noodles is made by hand, by a pasta master.
This is a kind of psychological marketing. When people discovered this method, they all added the word Kung Fu in front of their food. But it may be very effective at first, and it will gradually become ineffective when everyone uses these two words. Because consumers already know that this is deliberately added by merchants to attract customers, there are not so many ingredients with effort.
Nowadays, consumers are more and more savvy, so when businesses add kung fu, they must ensure that the ingredients are genuine. Otherwise, consumers will never be fooled again the last time. And you will have a great resistance to your restaurant, thinking that you are a liar, which is not conducive to the establishment of word of mouth.