A king is going on a long journey. Before leaving, he gave each of the three servants a dollar and said, "Go into business and come and see me when I come back." When the king came back, the first servant said, "Master, I have earned the 10 silver you gave me." So the king gave him 10 city. The second servant reported, "Master, I earned the five dollars you gave me." So the king rewarded him with five cities. The third servant reported, "Master, the 1 silver you gave me has been wrapped in a handkerchief, and I never took it out for fear of losing it."

So the king ordered the third servant's 65,438+0 yuan to be given to the first servant, saying, "If it is less, even what he has will be taken away. If you have more, give it to him and tell him that the more the better. "

This is the "Matthew effect", which reflects the common phenomenon of winner takes all.

When shopping with friends, friends said, "There are many people in this restaurant. Not only is it full, but there are also many people waiting outside. It must be delicious Let's wait, how about eating here? " We all nodded in agreement.

The "Matthew effect" of restaurants looks more obvious. The better the business, the more people eat, the faster the food consumption, and the faster the food consumption, the higher the purchase frequency. In this cycle, the fresher the food, the more guests it attracts, and the business is naturally getting better and better.

Some people say that the restaurant's prosperous business is the result of the store's good feng shui, some people say that it is the result of the boss's good management, and some people say that the boss has wealth and can gather popularity. .......................................................................................................................

Looking around the restaurants, we found that some restaurants were deserted. Occasionally, one or two people eat in the restaurant, which looks deserted and has little smoke. Seeing this, customers will also have many questions and concerns: is the food in this store stale, is the chef's skill not very good, and what should I do if something goes wrong? Forget it. Let's eat in a crowded place.

This also reminds me of another law in economics: the 28 th Law. 80% of the wealth in the world is in the hands of 20% people. "Matthew effect" seems to be a reason, and the 28 th law seems to be a result. Everything in the world has a cause and effect, and what is planted often has a harvest.

As people who eat melons, we will inevitably be induced and deceived by some phenomena in our lives. Conformity is not necessarily a good thing, because sometimes the truth is in the hands of a few people, and most people are just spectators and followers.