The natural and man-made disasters in the Year of the Rat of Gengzi caught many enterprises off guard, and cast a shadow over the already worse automobile market again. Both automobile enterprises, catering enterprises and tourism have suffered great losses and tests, which are even worse than the financial crisis in 2118.

how to break the situation and survive the hardships of the past has become a difficult problem for car companies. Here, some car companies can't survive and declare bankruptcy, while others are facing difficulties, finding another way and trying to tide over the difficulties.

According to the statistics of the sales data of the Passenger Car Association in July, the domestic passenger car market sales reached 1.599 million in July, up 7.9% year-on-year and down 3.6% month-on-month. From October to July, the cumulative sales volume was 9.3 million vehicles, down by 18.5% year-on-year. On the whole, the domestic passenger car market has achieved warming growth for four consecutive months in the first half of the year, and it is still positive year-on-year growth in July, with a negative quarter-on-quarter, indicating that the market is in a state of rapid warming and not weak off-season.

(The data comes from the concern of the automobile industry)

Even so, many last-rate car companies are still struggling to survive. Sales, capital and R&D have become an insurmountable gap between car companies and become an irreversible fate of an enterprise, which can only disappear in the long river of history. Let's start with some car companies that are about to disappear and talk about how these car companies disappeared in front of the world.

Changfeng Cheetah, like many domestic car manufacturers, is a state-owned enterprise that has been converted from military to civilian. Its predecessor was Changfeng Automobile of the 7319 Factory in Guangzhou Military Region. At first, it started as a BJ212 light off-road vehicle and successfully transformed into an automobile enterprise. In 1993, under the cooperation of Hong Kong Lifeng Company and Japan Lihao Company, Changfeng Automobile introduced Mitsubishi's off-road vehicle technology and signed the transfer of Pajero V33/V31 production technology to produce Cheetah brand light off-road vehicle based on Pajero.

With the further expansion of the production scale of Changfeng Automobile, Changfeng Automobile has improved the production lines of stamping, painting, welding and assembly, and developed into four parts production bases in Changsha, Yongzhou, Hengyang and Huizhou, Guangdong. Changsha, Yongzhou, Anhui Chuzhou three major vehicle production bases; The two R&D centers in Chang 'an and Beijing, as well as the group headquarters in Changsha, have formed a large-scale automobile manufacturing group with 8 subsidiaries and more than 11 branches, with an annual output of more than 1 million light off-road vehicles. Cheetah is the most important light off-road vehicle brand in Changfeng Group.

Changfeng motor co., ltd, which has begun to take shape, completed the overall handover to Hunan provincial government, became one of the few domestic automobile manufacturers with government background, and was successfully listed on Shanghai stock exchange in 2114. With this, Changfeng motor co., ltd became a major supplier of military off-road vehicles, and a large part of its sales were directly purchased by the military.

in the development process of introducing Mitsubishi automobile technology, there are many off-road vehicles with excellent quality, which are favored by consumers and the army, and the Cheetah Black King Kong is Changfeng Automobile? A high-end product is also an important source of Changfeng automobile sales. Its car model is based on Mitsubishi Pajero V33. Later, the Cheetah CS6 off-road vehicle and Black King Kong are brothers, and they are matched with each other, which set a sales record of 26,762 units in that year.

with the change of domestic consumption trend and the improvement of living standards, both joint-venture brands and independent brands in China are turning to the production and research and development of urbanized cars and SUV models, and Changfeng Automobile is no exception.

In the production transformation of urban SUV, due to the long-term institutional thinking, fixed government procurement and large state-owned enterprises, there are problems in realizing a deeper market economy transformation, and the market thinking is solidified, which restricts the development of Changfeng. Only thinking about government procurement and government subsidies, the brand of a generation of classic off-road vehicles will degenerate, and the market share and military procurement will shrink sharply, which will be eroded by Beiqi off-road vehicles and Dongfeng off-road vehicles.

Later, Guangzhou Automobile Group's capital was introduced for reorganization and merger, but the situation was still not very optimistic. Changfeng Automobile, which could not afford it, only sold 331 cars from October to June this year, and its brand image and brand reputation had completely collapsed, making it difficult to gain a foothold in the market. There is no hope for the subsequent development of Changfeng Automobile.

As a well-known private enterprise in China, Lifan Group started out as an automobile manufacturer, and later entered the automobile manufacturing field from motorcycle manufacturing, which opened a road for private enterprises to attack in industrial manufacturing. Lifan Motor entered the automobile field in 2112, starting with commercial vehicles, and later developed into a complete automobile manufacturer of micro-trucks, micro-trucks, light trucks, medium trucks and heavy trucks, and once became the top ten commercial vehicle enterprises in China.

Later, Lifan Automobile successfully obtained the qualification of car production by virtue of its success in the commercial vehicle field.

lifan 521, the first car of Lifan Motor, went on the market in October 2116. At that time, lifan 521, with a price of not 81,111 yuan, set off an upsurge. In 2117, lifan 521 successfully sold more than 41,111 cars, and various structures such as hatchback version and travel version were derived. With the international advantages of Lifan Motor, Lifan Motor took the lead in realizing the "going out" strategy among domestic independent brands, and set up factories in Vietnam and Russia.

with the smooth sailing of lifan automobile, it not only shines brilliantly on the fuel version of the automobile, but also introduces lifan 821, 331, 531, 631, X51, Maiwei, Xuan Lang, X81 and other models in one breath, with a very rich product line. Moreover, in terms of new energy, Lifan Motor has made great efforts, and launched 331EV, 621EV pure electric new cars and 81E, 111E, 311E, 321E old scooters (low-speed electric vehicles), with a cumulative sales of 1.7 million vehicles.

You want to say, why did Lifan, which was so smooth, capsize overnight? It has to be said that Lifan's automobile skills are very powerful, and it is also first-class to die. Under the premise of rapid development, Lifan Automobile has a lot of problems, such as quality problems, brand image and some brand strategy problems.

under the wind and fire of the new energy automobile industry, Lifan caught the bus, but did not expect to be kicked off. Lifan was caught in the storm of cheating new energy vehicles, involving more than 1 billion yuan. The main reason was that the mileage and parameters of the electric vehicles produced were false, and most new energy vehicles did not meet the subsidy standards, so they were ordered to rectify and explicitly requested to suspend the application for new energy vehicles.

At the same time, there are serious quality problems that make Lifan a headache. On fuel vehicles, consumers have repeatedly reported the car body corrosion and the quality problems of the power system, which have been reported by relevant media. Moreover, on new energy vehicles, a report involving serious quality problems is widely circulated on the Internet. The case is that Lifan 651EV, which has not been on the market for two months, spontaneously ignited while driving on the road, and the mileage of this car showed that there was suddenly no electricity when it was 175 kilometers away, and it was rear-ended by a large truck, causing a tragedy of one death and one injury.

In the case of successive bad news, Lifan Automobile's sales volume plummeted by 45% in 2118, selling 58,211 vehicles; In 2119, it continued to drop sharply by 77.3%, with only 3211 vehicles sold. In the first half of 2121, Lifan only sold 282 units. This is mainly caused by serious quality problems.

afterwards, lifan automobile announced on August 7th this year that due to the insolvency of the group, it filed a bankruptcy auction with the Chongqing court, and a private enterprise full of aura was eliminated in the long river of history due to quality problems and integrity problems.

zotye's "stalk" and jokes have been widely circulated on the internet. "Whether I can drive a Porsche in my life depends on Zotye", which was ridiculed by many netizens. The "Zotye tape measure department" has become the joke of every auto show, online celebrity. It can be said that imitation is an opportunity for Zotye's rapid development and the reason for its rapid defeat. Zotye Auto is a car brand that has been criticized by the market.

Zotye Automobile is famous in the history of automobile industry, and it is Zotye SR9. If you don't look at it carefully, some people who don't know about cars really think it is a Porsche, and Landwind X7 is also very skillful in likui jy's tricks. It is precisely because of the appearance of a luxury car that it is sought after by mass consumers, and the sales volume once reached the point of raising the price to pick up the car.

It's not the only thing that caused Zotye Auto to catch fire. An online joke is that Zotye Auto has become a traffic online celebrity in the automobile industry. The joke is that a man drove a modified Zotye SR9 and successfully defrauded several young women to have sex with him, and was later arrested by the lady concerned.

Imitation made Zotye Auto fire and Zotye Auto lose. The reasons are not limited to these, and the quality problem is also an important reason for the collapse of Zotye Automobile. Blindly imitating and copying the things of other car companies makes Zotye Auto not have too many "dry goods" in technology accumulation. Therefore, in the core three parts, Zotye Auto's models frequently have assembly problems such as power system quality problems, body corrosion, and body water leakage.

this year, zotye motor released its financial report for 2119, and its operating income in 2119 was 2.986 billion yuan, down 79.78% year-on-year; The annual net profit loss was 11.19 billion yuan, down 1.498.98% year-on-year, and the profit in the same period last year was about 811 million yuan. From October to June this year, Zotye Automobile only sold 3,573 units, and its national six models are far from in place. It can be expected that it is impossible for Zotye Automobile to turn over.

there are many reasons why the domestic automobile brands listed above have closed down, mainly because of quality problems, and also because they can't keep up with the development trend of the times, and their products are slowly updated, which is doomed to be wiped out in the long river of the times.

Therefore, the lesson and truth for car companies is that only by doing a good job in product quality control, speeding up product renewal and understanding the market and consumer demand can they be in an invincible position.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.