According to upstream news reports, March 29, Hangzhou Municipal Bureau of Commerce held a "high-quality development of the catering industry to promote the publicity of the work of the special meeting". The meeting proposed to organize the development of Hangzhou cuisine cuisine standards, to encourage the relevant industry associations and Hangzhou cuisine masters studio, etc. to participate in the development of cuisine standards, and to encourage the relevant social groups, enterprises to develop Hangzhou cuisine group standards, enterprise standards. The leading development of Hangzhou cuisine international standards, national standards, industry standards and group standards unit, the relevant results by the administrative department in charge of standardization issued or filed, respectively, to give each not more than 1 million yuan, 300,000 yuan, 200,000 yuan, 200,000 yuan one-time incentive.

At the same time, to strengthen the Hangzhou classic dishes to the prepared dishes, Hangzhou cuisine innovative works to the transformation of catering products, encourage catering enterprises and food enterprises to increase R & D efforts to build a product matrix, for the sale of Hangzhou registered and operated in Hangzhou enterprise sales of Hangzhou cuisine single product annual sales for the first time exceeded 050 million yuan, 100 million yuan, 200 million yuan, respectively, to give no more than 250,000 yuan, 500,000 yuan, one million yuan Reward.

In terms of specialty snacks, it will create strong IPs such as green onion buns, Ding Sheng cake, spring rolls, and Hangzhou xiaolongbao, forming Hangzhou's specialty food landmarks, and shaping a new consumer brand that young people will remember and want to share. Playing Hangzhou "e-commerce capital", "live base" advantage, through the media platform to carry out regular publicity and promotion.

However, the content was labeled on the Internet as "reward 1 million yuan" and "get rid of the food desert" and other labels that triggered widespread concern and heated debate. For the "Hangzhou bounty of 1 million yuan", the Hangzhou Municipal Bureau of Commerce, the relevant department head responded to the reporter, said: "This is the content of the draft, in the special meeting, we did mention the idea."

The person in charge said, "The reward standard is from the 2022 "Hangzhou standardization project funding management approach", which mentioned that, leading the development and completion of international standards, national standards, industry standards, "Made in Zhejiang" standards and group standards units, respectively, to give not higher than 1 million yuan, 300,000 yuan, 200,000 yuan, 200,000 yuan, 200,000 yuan of funding. On the other hand, the draft for comment, according to the procedure, still need to be improved after the approval of the municipal government, before officially released. The online wording is inaccurate and obviously misleading."

Some people expressed that "Hangzhou is not a culinary desert"

but were bitterly criticized by thousands of comments

According to Chao News, opening the classic and authoritative "Chinese Cuisine Recipes of Zhejiang Branch," it reads, "Hangzhou Cuisine is an important part of Zhejiang Cuisine among the country's eight major cuisines. It is an important part of Zhejiang cuisine among the eight major national cuisines. It is renowned at home and abroad for its rigorous selection of ingredients, fine production, freshness, tenderness, focus on the original flavor, variety, and seasonal adaptation." West Lake Vinegar Fish is one of the 36 famous Hangzhou dishes.

As a senior Hangzhou foodie, the reporter had participated in the Louwailou's technical competition, which included West Lake vinegar fish. I thought the same colleagues working in a kitchen, burned out the flavor should be similar, but a taste to know, the same conditions, different chefs burned out of the West Lake vinegar fish, each has a distinctly different color and flavor. From then on, the reporter recognized that this is a difficult dish.

Hangzhou cuisine master Hu Zhongying said, Hangzhou cuisine in the domestic culinary competitions have repeatedly won awards, but also out of the country, but Hangzhou cuisine selection of materials, cooking skills and difficulty, not every store do well, "such as the West Lake vinegar fish, in the end, with what kind of fish, cooking steps what to pay attention to, are the doorway."

One fan commented that she had been criticized by more than 1,000 comments on Little Red Book for her shallow expression of "Hangzhou is not a culinary desert". She helplessly laughed to herself, saying, "I actually found the traffic code."

For the "food desert" comments, the relevant person in charge said: "Hangzhou cuisine originated in the Song Dynasty, there are nearly 1,000 years of history, not from scratch, but how to improve the problem. Hangzhou cuisine has a long history and eclectic city characteristics, is the bottom of Hangzhou catering industry and signboard. Taking the opportunity of the Asian Games, we also sincerely invite friends at home and abroad to come to Hangzhou to watch the Asian Games, taste Hangzhou cuisine, and make valuable suggestions for the high-quality development of Hangzhou cuisine."

Many places have also revitalized local cuisine

According to Polaris News, in recent years, it is not uncommon to see revitalization of local cuisine initiatives like this one.

April 21, 2022, the Shandong Provincial Department of Commerce, in response to a "proposal to promote the further revitalization and development of Lu Cuisine," said, "In recent years, our province has actively promoted the innovation and development of Lu Cuisine, formulated and improved the Lu Cuisine Standard System, fostered 30 backbone food and beverage brand enterprises, and around the cultivation of Lu Cuisine skills and talents, and the publicity and promotion of Gourmet Shandong, Lu cuisine industry revitalization and development and other aspects of the concerted efforts to do a lot of fruitful work."

February 8, 2022, Henan Province, culture and tourism work conference mentioned that in the cultural tourism work map, "revitalization of the Yu cuisine" is an important part of the Zhejiang Province, will learn from the "hundred counties and thousands of bowls" successful model, vigorously promote the revitalization of the Yu cuisine, and promote the "Yu cuisine". "Yu cuisine" out of the circle and color. Support Changyuan to build the national chef's hometown into a national gourmet hometown, support Xinyang City to explore the new path of gourmet lodging, and promote the industrialization of Xinyang cuisine, branding development.

In 2018, the General Office of the Hubei Provincial Government issued the Opinions on Promoting the Innovative Development of Chu Cuisine, which explicitly standardized the Hubei cuisine abbreviation as "Chu Cuisine", with the aim of creating a trillion-dollar industry of Chu Cuisine, so that the "fish and rice countryside, steaming simmering is good at, the fresh aroma of the original, the integration of the four directions. "for the characteristics of the Chu cuisine to more tables. To this end, also launched the "Chu chef" training work, plans to 2022 to 2025, the province's training more than 80,000 times, directly driving 250,000 people employment and entrepreneurship. Among them, 2022 has trained "Chu chef" more than 20,000 times.

Data show that in 2021 the national catering revenue of nearly 4.7 trillion yuan, is expected to 2025 market size of 55635 billion yuan. It can be seen that behind the local cuisine is the catering stage, but also an important engine of the tourism economy and GDP.