The relevance is as follows:

1. The content should be true and human.

The content posted in the circle of friends must be human, so that the customer feels that he is facing a living person, not a machine, and he is willing to play with you. If you post some advertising promotion, discount and gift-giving information mechanically all day. Believe me, 81% of customers will block you.

Therefore, in addition to occasionally posting some restaurant promotions, you can also post some of your own and restaurant staff's work status, life and entertainment. You can also post some interesting things and new things that happened in restaurants, as well as your own feelings about running restaurants and what you have seen and felt in your life.

Everyone likes to see such a rich, real and human circle of friends.

2. Build trust with customers.

Trust is the basis of user stickiness, so the content in the circle of friends should not only reflect human feelings, but also make customers feel that you are a trustworthy person. This restaurant is a trustworthy restaurant. Customers will trust you before they choose you.

so, how to build trust with customers?

You can send some food purchasing and making procedures to prove that your food is safe and fresh.

You can also send some videos of customers queuing for meals or participating in activities to show how popular your store is and how interesting the activities in the store are.

You can also share some details about the work of the restaurant staff to prove how good the service in your is. It can also make employees feel that the boss has been caring about them.

You can also tell us something about diet, such as who is suitable to eat what, and what is suitable to eat in what season.

this is the way to build trust with customers.

3. Formally, pictures, words and small videos are used together.

as far as the content of the circle of friends is concerned, it should not be limited to words. You can use words, pictures, moving pictures and small videos, all of which will be better. Especially short videos, the current short video craze is strong, and interesting and novel videos will be more attractive than words.

4. interact with customers.

friends circle marketing, not self-satisfaction. Must communicate and interact with customers.

This method can be used before the official start of business, such as holding a solicitation or voting activity:

Please help us think about the name of the store and let us choose which logo looks good. Allow users to open a shop with you and play with users, so as to attract everyone's attention to the restaurant before opening. After the opening, guests are naturally indispensable.

and when you officially open your business, you can also carry out a lucky draw similar to that forwarded by friends circle, and use customers to drive customers, with one belt and ten. When there are more and more friends on WeChat, we can use the community model to manage users and cultivate a group of loyal fans.

5. tap the needs of customers.

customers you like may not like them.

We are often used to thinking from our own perspective, ignoring the real needs of users. If you don't know what the customer wants, the content you send will naturally not attract his attention.

Therefore, as a restaurant operator, you should learn to tap the precise needs of customers, instead of just knowing what customers need by your own judgment. We should provide corresponding services according to the needs of customers. In addition, we should not only meet the needs of customers, but also surprise them.

how can we tap the needs of customers? You should take the initiative to collect customer information, because the customer will not take the initiative to tell you what he wants and hates.