At present, the utilization and development of celebrity cultural tourism resources in Chifeng area are still dominated by Liao Dynasty sites. Chifeng City has a large number of sites of Liao Dynasty, including Kyoto City in the early Liao Dynasty and Kyoto City in the middle of Liao Dynasty in its heyday. However, after several years of on-the-spot investigation and study, it is found that many relics have experienced historical changes and war damage, and the situation is really not optimistic. It also makes people feel that it is necessary to carry out rescue protection, development and utilization, and integrate and jointly explore the cultural tourism resources related to the Liao Dynasty as a whole. The development and utilization of contemporary celebrity cultural tourism resources in Chifeng area is not enough. For example, contemporary celebrities include famous film and television actors, a new generation of performance stars Wang, and Bao Xishun, the world's tallest man. Chifeng's development of contemporary celebrities is more about the promotion of personal popularity, and less about the overall brand building of the city.