Many enterprises have opened small programs, but the traffic is very small. So, do small programs need SEO like websites? How can I increase the number of visits to small programs?

In fact, more and more applets are born, and more applets need to be searched. So how to make your own applets stand out among many applets requires applet SEO optimization. Xiaoma Zhitu Marketing Consultant told everyone that the WeChat applet relies on WeChat search to bring traffic access. Although this process is different from traditional seo, the reason is similar, but the applet does not have as much room for optimization as the website.

Xiaoma Know the Way Consultant has combed out a series of small program optimization experiences in the operation practice and shared some key points with you. At present, there are three major traffic portals for applets, and I divide them into three types

1: passive search, nearby applets, and user sharing

2: active WeChat official account association, store QR code, article mass sending, and applet jumping

3: promotion of paid bidding ranking, regional delivery, and WeChat official account Broadlink

For passive traffic portals, we can

1: first priority-used applet

2: second priority-applet with early online time

3: applet name

4: applet keyword search frequency

5: applet usage times

So, what should we do to optimize applets? Pony know the way marketing consultant suggested starting from the following points:

1. Registration time

From the point of view of search, the earlier a small program is registered, the higher its ranking, the higher its probability of being searched and used, and the higher its ranking. Therefore, for those friends who need small programs but don't want to invest too much, it is necessary to register a small program corresponding to the industry as soon as possible, because the first person who eats crabs can always get the most delicious.

Second, the name of the applet

The name of the applet is very important, it is unique, and a good name directly determines the probability that the applet will be searched by users. For example, if you want to decorate a house and find a decoration company through a small program, what should I do if I have never used such a small program before?

most people will choose wechat to search. how to search? The data shows that more than half of the people will directly enter the region+decoration company, instead of directly searching for a decoration company, unless they are particularly familiar with this company. Therefore, it is very important to register the name in advance. If the region+decoration company is registered, other companies will not be able to use it, and the traffic will be easily intercepted.

In addition to being business-related and easy to be approved, the name of the applet is suggested to be named by combining 1-2 words with high index. It should be noted that the name is too long to be easily approved and searched.

In addition, Xiaoma's guidance counselor suggested that the following three aspects should be paid attention to when registering the applet name:

1: The applet name is unique, and it cannot be the same as WeChat official account of different subjects.

2: the name of the applet cannot be named with special characters.

3. The name, introduction and description of the applet should not be mixed with commercial terms, popular WeChat applet names, "national", "superlative" and other irrelevant words

3. Keywords

This is the most important factor in the promotion and optimization of the applet. Up to 11 keywords can be configured in the promotion module in the background of the applet, and it can be modified three times a month.

It should be noted that this function can only be used by applets that have already released the official version, and the store applets do not support this function for the time being.

From the keyword itself, there are brand words, competing words, product words, crowd words and industry words. Our purpose is to intercept keyword search traffic as much as possible.

first of all, we should analyze our core user groups, that is, draw user portraits. For example, in the housekeeping industry, users' search habits are mainly words such as "nanny", "maintenance", "moving" and "cleaning", instead of directly searching for housekeeping.

Secondly, we need to analyze the user's terminal equipment, which is different from PC-side search. The operating system of the mobile phone will affect the user's search habits, so try to choose short words and words with large indices.

Third, we should study our competitors to see which ones we can imitate or surpass and which ones we should avoid competition. For example, the keyword "takeaway" has been occupied by the leaders of industries such as "Meituan" and "Hungry", and the layout is of little significance.

fourthly, the use of keyword analysis tools, such as Baidu index and wechat index, including Google keyword tools.

The above is a brief analysis of Xiaoma Zhitu's optimization of applets. Although applets don't have much room for optimization like websites, unoptimized applets may only be hidden in the closet and difficult to be found by users. Therefore, since the layout of WeChat applets is chosen, this work must be done thoroughly. Those who lack professional support can choose a professional marketing company like Xiaoma Zhitu to customize the analysis of enterprise needs and tailor-made their own applet optimization scheme and network marketing scheme.