fast food restaurant business model: In recent years, with the increasing market demand for fast food and the influence of western-style fast food, some Chinese fast food restaurants have sprung up one after another. Moreover, because of the advantages of small investment scale, fast capital recovery and relatively simple operation, opening Chinese fast food restaurants has been favored by many small and medium-sized investors. So now more and more people open Chinese fast food restaurants. The ranks of Chinese fast food restaurants are also growing.
The first fast food restaurant in the world appeared in new york, USA in 1885. Since then, the fast food industry has developed rapidly all over the world, reaching a boom after World War II. Nowadays, the chain stores of world-famous fast food restaurants such as KFC and McDonald's have grown to tens of thousands, all over the world, with an annual output value of tens of billions of dollars.
It is really ". Second, it refers to a fast way of eating; Thirdly, it refers to a catering business model.
Fast food restaurant business model. When it comes to fast food, people immediately think of western fast food restaurants such as KFC and McDonald's, and western fast food varieties such as fried chicken legs, hamburgers and French fries. However, if you ask about Chinese fast food, I'm afraid many people can't answer.
Fast food restaurant business model, but it should be noted that any fast food restaurant operates varieties. Otherwise, it will not only make your fast food restaurant look uncharacteristic, but also increase the workload of the kitchen invisibly, and make the whole fast food restaurant difficult to operate. Here are two options: one is that a fast food restaurant only deals in one kind of fast food varieties, either meals, noodles or pasta; The other is to operate a certain type of fast food, supplemented by the other two types of fast food in the department. A fast food restaurant must not be comprehensive, and all the varieties add up to about 21.
Variety selection is an important link in fast food operation, which determines the success or failure of fast food operation to a certain extent. The varieties suitable for Chinese fast food operation can be divided into three categories: the first is meals, such as fried rice and rice. The second is noodles. Such as noodle soup? Including miscellaneous sauce noodles, fried egg noodles, beef noodles, etc., fried noodles and pork intestines powder similar to noodles, Guilin rice noodles, Yunnan rice noodles, etc. The third category is pasta, such as steamed buns, steamed dumplings, steamed dumplings, pancakes, etc. These are convenient and quick foods, such as meals, noodles or rice noodles, which customers can make quickly when they arrive, while pasta can be made in batches in advance and served as soon as customers arrive. This can not only make customers eat quickly without waiting, but also improve the table utilization rate of fast food restaurants and objectively increase the turnover of restaurants.
2. People eat fast food for convenience and convenience, so they generally don't go a long way or take a bus to eat a fast food. In this way, if there is no considerable consumer group near the fast food restaurant, it's best to change the door.
At present, Chinese fast food is most popular with working-class people, especially white-collar workers, students and active people in the working class. Therefore, the location of fast food restaurants should be chosen in factories, office buildings, prosperous trade areas, schools and other places where working-class people or students are concentrated. As well as stations, docks, traffic arteries and other places with a large population, so as to ensure that there are sufficient tourists.
Fast food has always been characterized by convenience, quickness, good quality and low price, and its main service target is the public, so the positioning of any Chinese fast food must be popular and low-grade. The high-grade fast food is not available to the rich, and the poor can't afford it, that is, people often say, "if it is high, it will be low." In addition to the popularity of Chinese fast food varieties, the price of Chinese fast food is mostly set around 5 yuan. That is, a consumer can have a fast food just by spending 5 yuan. You can decide according to your local requirements.
1. Positioning and location of fast food restaurants
The word fast food itself has three meanings: first, it refers to a fast way of eating; Second, it refers to food that is convenient and quick; Thirdly, it refers to a catering business model.
There are great differences between Chinese fast food and western fast food. First of all, there are great differences between Chinese fast food and western fast food. For China people, western fast food is just a leisure food, which can't be eaten as a meal, but Chinese fast food has to solve the problem of customers' eating. Secondly, Western-style fast food is produced by mechanization, batch and scale, while Chinese fast food is far from this level because of the variety or the limitation of technical premise. Furthermore, Western-style fast food has entered an advanced and mature stage at present, and it is generally operated by chain, while Chinese fast food has just started. Because of the limited capital investment, limited technical level, limited governance level and immature social premise, most of it can only be operated by single households at present, so it seems too early to talk about chain.