11 seconds, a fat cow will roll up its edge shyly in a hot pot; For 31 minutes, you can wait for a tearful clay pot rice in Gourmet. 8 hours, a pot of pork tripe chicken soup, made a memorable one; In 5 years, a pot of aging ushered in the mellow fragrance of opening the altar.

11 years ago, Laowang Pot Cuisine (hereinafter referred to as Laowang) came to Shanghai from Guangdong. On the street of Pingli Road in Putuo District, a small shop named Laowang Zhuduji (the full name of the brand at that time) was opened.

11 years later, the street shops of that year turned into high-value image shops in high-end shopping centers, and gradually grew into a mature and large-scale chain catering brand, which gained the fruits of nearly 111 direct stores nationwide. On the occasion of the 11th anniversary, Laowang was recognized by the industry for its strength and persistence, and won the Best Group Building Project Award in the 2119 Employer Brand Creative Competition, becoming the first choice brand that catering service personnel are willing to join.

The "king of the queue" in the hot pot industry achieved by one pot of soup

Deeply cultivate the delicious taste conveyed by love

At the gratitude dinner of the 11th anniversary, the top management of fishing king all provided thoughtful and meticulous services to every guest present and conveyed the concept of love with practical actions. Is the delicious persistence of love, fragrant in the boiling of this world.

during the marketing activities of the 11th anniversary of fishing king, hot queues appeared in all stores on weekdays and weekends. Stores everywhere queue up for 111 tables every hour, and 21,111 tables are waiting in line all over the country. On that day, the highest number of waiting tables in a single store reached 611 tables ......

King Lao explained the true meaning of "conveying good taste with love" with three cornerstones: love, good materials and example.

Let's learn more about King Lao together.

First, fishing for the king's three treasures

1. Pepper pork belly chicken pot-"Life is like a hot pot, what kind of soup base, what kind of taste."

Fresh, tender and compact chicken, imported pork belly with thick elastic teeth, and dipping in the secret soy sauce made by King Lao, after 8 hours of ingenious cooking, will become mellow and delicious on the tip of the tongue, and all the cold and fatigue will be swept away in this winter.

to experience all the flavors of life, maybe just use a pot of soup. A pot of four flavors, the delicious taste of pepper pork tripe chicken soup, has also accompanied countless customers, and has gone through the tenth year.

/First, it's delicious. Drink the soup first, and it's always the same tacit understanding. Hold a bowl of milky white color. The soup with strong and fresh flavor is warm and moist, and the faint pepper leads to a slight spicy taste, which makes the original soup base immediately full of taste.

/the second taste is sweet/after two or three bowls of soup, you can start to rinse vegetables and rinse mushrooms first, so that the natural freshness can give the bottom of the soup another fragrance and sweetness.

/The third taste is sweet/When the appetite is gradually opened, beef, mutton and other meat dishes can take turns to appear, which is irresistible.

/The fourth fragrance/Ending with fresh vegetables is the respect for the bottom of the pot. Abundant vegetables perfectly cure the problem of difficult choice. After a little cooking in the steam, you can absorb enough soup, so that the charming fragrance in the soup base is stimulated to the extreme!

2. water of horseshoe bamboo cane-"the perfect match of hot pot, the soul companion of dipping"

The water of horseshoe bamboo cane cooked fresh every day is clear, transparent, warm and fresh, sweet and fragrant, and moistens the dryness and fires.

3. Double-wax clay pot rice-"Life is like clay pot rice, you have to wait until it is mellow."

It takes at least half an hour to cook the clay pot rice.

The fragrant rice with distinct grains absorbs the essence of bacon, matches with fresh seasonal vegetables, drenches with clay pot soy sauce, and evenly stirs the bottom of the pot while it is hot. The slightly browned crispy rice instantly evokes a surging appetite. Thai jasmine scented rice and Hong Kong-style bacon sausage are chewed slowly in your mouth and enjoy the release of the flavor of ingredients in your mouth.

All this tells you that it is worthwhile to wait.

second, public welfare products

1. Yunnan multicolored pearl pills-"Give you a bowl of edible nature."

The colorful colors are all natural dyes. Choose fresh plants to boil juice, soak and color, and never add pigment additives. It is pleasing to the eye and can supplement the nutrients in plants for the human body. It is selected from sorghum shells, Liquidambar formosana leaves, red and blue grass, butterfly tofu pudding and Buddleja officinalis.

It carries the whole "Pearl Plan" and uses five-color rice from Yunnan. It is a poverty alleviation product of Duoyi River in Luoping County, Yunnan Province. Not only did it raise money for the children of the "Pearl Class", but it also enabled farmers in poor areas to get rid of poverty.

2. Hydrangea tofu-"You accidentally discovered the beauty of tofu in the hot pot world"

Hydrangea tofu with fairy temperament is deeply loved by Yan Kong for its white beauty and smart dance, and its order rate is in the forefront. As soon as the bottom of the original pot is opened, you can boil the pot and gently shake the spoon, and the water wave dance can be started. After a few tens of seconds, the umami flavor of tofu is more pure and wrapped with a touch of pepper, and it is smooth in the throat.

The public welfare project of cooperation between Laowang and BenQ AUO Foundation was officially launched. In Laowang stores in Suzhou and Nanjing, every time a guest orders a hydrangea tofu, Laowang will donate a fund to care for the dental and oral health of the elderly in poor families over 61 years old and the old Red Army.

3.Q Treasure Tuna Pill-"The cat and you want to know the taste of tuna."

On June 1st this year, Laowang launched a "Q Treasure Tuna Pill", which is made of natural and wild yellowfin tuna and bonito. It is also made by hand. The taste and rich nutrition of Q bomb are very suitable for children to eat, and it has become a "must-order dish for babies" in the store. The tuna used in this product is all captured manually by fishermen by the method of "fishing with one rod" and has obtained professional certification from the Marine Management Committee. Do not destroy the natural ecology.

Every time a customer buys a "Q-Treasure Tuna Pill", Laowang will give the customer a thank-you card, which will not only thank the customer, but also let more people know about cleft lip and palate. At the same time, part of the proceeds will be donated to Beijing Yanran Angel Children's Hospital to make children with cleft lip and palate smile again.

Third, creative products

This year, Laowang also launched a new popular Lamian Noodles single product. Presented in the form of self-heating hot pot, it has become a new choice for contemporary young people and office workers. In addition, many cross-industry cooperation, offline tasting sessions and so on have been held. Not long ago, a 111-person hot pot tasting was held in Nanjing Golden Eagle World, which attracted many consumers and KOL. On-site staff explained the production process of signature dishes and enjoyed a happy time with the "fans" by hand.

IV. Offline interaction

Interact with shopping malls every month, hold tasting exchanges with KOL/ media/fans several times, listen to customers' voices and make continuous improvement. Today, Laowang has accumulated 5 million members, integrated into the 21 million media matrix, and relied on strong public and private domain traffic to guide the shopping center stores.

v. specialty stores

Laowang's stores in the shopping center also have their own characteristics. The decoration color tone is bright and warm, and Chinese elegant style is flowing everywhere, which perfectly combines fashion and classicism.

Today, Laowang's store is located in apm in Beijing in the north, Eslite in Shenzhen in the south, Raffles in Chongqing in the west and Xinyi Planning Area in Taiwan Province in the east. Partners include Shenzhen Eslite, Vientiane City, Kerry Center, Xinguang Tiandi, Bund BFC, Shanghai Shimao Plaza and other top shopping malls in the first-tier business circle.

ten years, change and unchanged. For Lao Wang, what remains unchanged is the concept of "love", and what changes is the multi-dimensional upgrade of products, services and channels.

Let Lao Wang go to the next decade with his heart and love.