The product is good, you have to let the customer know.

Do products and services to promote the time, the customer has the intention to say:

Send your profile.

Do you have a brochure?

Send a copy of the catalog and quotation.

This time, if not, it would be too embarrassing, perhaps missing a great opportunity to sell.

So corporate brochures, how to do the right thing?

Is there a rule to follow?

I tried to organize the finishing touches, basically can be divided into four levels, the introduction of their own business in seven or eight, for example:

First, to understand the company level

1.1, the date of establishment and development

1.2, the company's backing - hardware and software strength to show ( R & D, certification, procurement, production, sales, waiting)

1.3, social recognition or social welfare - sales performance, market share, leadership care, dedication to the community

1.4, awards, qualifications, honors

1.5, media coverage

1.6, Founder and Core Team

1.7, Organizational Structure and Employee Composition, Total Number

1.8, Corporate Culture - "Mission", "Vision"

1.9, corporate profile

Second, to understand the main business level

2.1, one sentence expression of the main business / product

2.2, core competitiveness to show-- USP (why choose us, not others, give a reason first)

2.3, around the competitiveness of the advantages of the elaboration

2.2, the business composition / product catalog

2.3, the business details / product display

Third, to understand the customer's evaluation of the business level

3.1, the application of the product and service areas

3.2, the cumulative total number of customers over the years

3.3, on behalf of the customer case

Fourth, this brochure in addition to the focus of the level - looking for a strategic partner / agent or franchisee

4.1, the industry outlook

4.2, the company's development plan

4.3, an overview of the current policies that can be released

5, pull a pull of the brand tone of the level

5.1, front cover, back cover - brand name, category / product positioning, advertising slogan, address and phone number

5.2, the image page and the directory -- "Mission", "Vision", "Values", "Brand "to come from the four choose one, or nothing to write, a picture - at this time no sound is better than sound

Really want to do a booklet or an electronic document (PPT/PDF), the above five levels of the current need for the various elements extracted, put together, and then look for the logical order of the

When you want to make a book or an e-document (PPT/PDF), take the five elements you need at the moment and put them together, then look for the logical order.

Of course, the text alone is not enough, but also need beautiful pictures and layout.

Of course, text alone is not enough, you need beautiful pictures and typography.